The rural enterprise economy:

"Enterprises located in rural regions face various challenges in the globalised and digitised world. This book offers comprehensive answers to the question of what makes up the rural enterprise economy in the contemporary business world. It addresses the competitiveness and viability, strategic...

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Weitere Verfasser: Leick, Birgit 1975- (HerausgeberIn), Gretzinger, Susanne (HerausgeberIn), Makkonen, Teemu (HerausgeberIn)
Format: Buch
Sprache:English
Veröffentlicht: London ; New York Routledge, Taylor & Francis Group 2022
Schriftenreihe:Routledge studies in the economics of business and industry
Schlagworte:
Zusammenfassung:"Enterprises located in rural regions face various challenges in the globalised and digitised world. This book offers comprehensive answers to the question of what makes up the rural enterprise economy in the contemporary business world. It addresses the competitiveness and viability, strategic management and strategic change, and marketing issues for both incumbent and start-up companies in rural regions. The book presents new concepts that shed light on the rural enterprise economy with its entrepreneurs. With a broad range of cases from European regions, the book provides theoretical insights for scholars, practical case-based evidence for lecturers and teachers, and practical knowledge for business practitioners and planning specialists. Academic experts from European universities and research institutes provide compelling answers to this under-researched topic in business studies and economics"--
Beschreibung:xix, 251 Seiten Illustrationen, Karten
ISBN:9780367471873
9781032118017

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