Achieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketing
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
2022
Cham Springer International Publishing |
| Schriftenreihe: | Contributions to Management Science
|
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XI, 239 Seiten) 15 Illustrationen |
| ISBN: | 9783030931315 |
| ISSN: | 2197-716X |
| DOI: | 10.1007/978-3-030-93131-5 |
Internformat
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 964310 |
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| _version_ | 1806194949014683648 |
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| author2 | Semerádová, Tereza Weinlich, Petr |
| author2_role | edt edt |
| author2_variant | t s ts p w pw |
| author_facet | Semerádová, Tereza Weinlich, Petr |
| building | Verbundindex |
| bvnumber | BV047831287 |
| classification_rvk | QP 650 QR 760 |
| classification_tum | WIR 000 |
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| ctrlnum | (ZDB-2-BUM)9783030931315 (OCoLC)1298745740 (DE-599)BVBBV047831287 |
| dewey-full | 659.144 658.872 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations 658 - General management |
| dewey-raw | 659.144 658.872 |
| dewey-search | 659.144 658.872 |
| dewey-sort | 3659.144 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-030-93131-5 |
| format | Electronic eBook |
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| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV047831287 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T19:09:26Z |
| indexdate | 2024-08-01T16:15:32Z |
| institution | BVB |
| isbn | 9783030931315 |
| issn | 2197-716X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033214521 |
| oclc_num | 1298745740 |
| open_access_boolean | |
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| physical | 1 Online-Ressource (XI, 239 Seiten) 15 Illustrationen |
| psigel | ZDB-2-BUM ZDB-30-PQE ZDB-2-BUM_2022 ZDB-30-PQE UBR_Einzelkauf 2022 |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Springer Springer International Publishing |
| record_format | marc |
| series2 | Contributions to Management Science |
| spellingShingle | Achieving Business Competitiveness in a Digital Environment Opportunities in E-commerce and Online Marketing Digital Marketing e-Commerce and e-Business Business Strategy and Leadership Telemarketing Internet marketing Electronic commerce Strategic planning Leadership Electronic Commerce (DE-588)4592128-3 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)4592128-3 (DE-588)7706419-7 (DE-588)4143413-4 |
| title | Achieving Business Competitiveness in a Digital Environment Opportunities in E-commerce and Online Marketing |
| title_auth | Achieving Business Competitiveness in a Digital Environment Opportunities in E-commerce and Online Marketing |
| title_exact_search | Achieving Business Competitiveness in a Digital Environment Opportunities in E-commerce and Online Marketing |
| title_exact_search_txtP | Achieving Business Competitiveness in a Digital Environment Opportunities in E-commerce and Online Marketing |
| title_full | Achieving Business Competitiveness in a Digital Environment Opportunities in E-commerce and Online Marketing edited by Tereza Semerádová, Petr Weinlich |
| title_fullStr | Achieving Business Competitiveness in a Digital Environment Opportunities in E-commerce and Online Marketing edited by Tereza Semerádová, Petr Weinlich |
| title_full_unstemmed | Achieving Business Competitiveness in a Digital Environment Opportunities in E-commerce and Online Marketing edited by Tereza Semerádová, Petr Weinlich |
| title_short | Achieving Business Competitiveness in a Digital Environment |
| title_sort | achieving business competitiveness in a digital environment opportunities in e commerce and online marketing |
| title_sub | Opportunities in E-commerce and Online Marketing |
| topic | Digital Marketing e-Commerce and e-Business Business Strategy and Leadership Telemarketing Internet marketing Electronic commerce Strategic planning Leadership Electronic Commerce (DE-588)4592128-3 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Digital Marketing e-Commerce and e-Business Business Strategy and Leadership Telemarketing Internet marketing Electronic commerce Strategic planning Leadership Electronic Commerce Online-Marketing Aufsatzsammlung |
| url | https://doi.org/10.1007/978-3-030-93131-5 |
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