Strategic market management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
[2018]
|
| Ausgabe: | Eleventh edition |
| Schlagworte: | |
| Beschreibung: | IX, 380 Seiten Illustrationen |
| ISBN: | 9781119392200 |
Internformat
MARC
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| 100 | 1 | |a Aaker, David A. |d 1938- |e Verfasser |0 (DE-588)123018641 |4 aut | |
| 245 | 1 | 0 | |a Strategic market management |c David A. Aaker, Vice-Chairman, Prophet, Professor Emeritus, University of California, Berkeley, Christine Moorman, T. Austin Finch Sr. Professor of Business Administration, Fuqua School of Business, Duke University |
| 250 | |a Eleventh edition | ||
| 264 | 1 | |a Hoboken, NJ |b Wiley |c [2018] | |
| 300 | |a IX, 380 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markt |0 (DE-588)4037621-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Marketing / Management | |
| 653 | 0 | |a Strategic planning | |
| 653 | 0 | |a Marketing / Management | |
| 653 | 0 | |a Strategic planning | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
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| 689 | 3 | |5 DE-604 | |
| 700 | 1 | |a Moorman, Christine |e Sonstige |0 (DE-588)17095370X |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-033095304 | ||
Datensatz im Suchindex
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| author | Aaker, David A. 1938- |
| author_GND | (DE-588)123018641 (DE-588)17095370X |
| author_facet | Aaker, David A. 1938- |
| author_role | aut |
| author_sort | Aaker, David A. 1938- |
| author_variant | d a a da daa |
| building | Verbundindex |
| bvnumber | BV047711551 |
| classification_rvk | QP 600 QP 612 QP 680 |
| ctrlnum | (OCoLC)1312690161 (DE-599)BVBBV047711551 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Eleventh edition |
| format | Book |
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| id | DE-604.BV047711551 |
| illustrated | Illustrated |
| index_date | 2024-07-03T19:00:50Z |
| indexdate | 2024-07-10T09:19:50Z |
| institution | BVB |
| isbn | 9781119392200 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033095304 |
| oclc_num | 1312690161 |
| open_access_boolean | |
| owner | DE-188 DE-1050 |
| owner_facet | DE-188 DE-1050 |
| physical | IX, 380 Seiten Illustrationen |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Wiley |
| record_format | marc |
| spelling | Aaker, David A. 1938- Verfasser (DE-588)123018641 aut Strategic market management David A. Aaker, Vice-Chairman, Prophet, Professor Emeritus, University of California, Berkeley, Christine Moorman, T. Austin Finch Sr. Professor of Business Administration, Fuqua School of Business, Duke University Eleventh edition Hoboken, NJ Wiley [2018] IX, 380 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Management (DE-588)4037278-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Markt (DE-588)4037621-7 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing / Management Strategic planning Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Markt (DE-588)4037621-7 s Marketingstrategie (DE-588)4120697-6 s Management (DE-588)4037278-9 s Marketingmanagement (DE-588)4168907-0 s Moorman, Christine Sonstige (DE-588)17095370X oth |
| spellingShingle | Aaker, David A. 1938- Strategic market management Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd Markt (DE-588)4037621-7 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4037589-4 (DE-588)4037621-7 (DE-588)4124261-0 (DE-588)4168907-0 (DE-588)4120697-6 |
| title | Strategic market management |
| title_auth | Strategic market management |
| title_exact_search | Strategic market management |
| title_exact_search_txtP | Strategic market management |
| title_full | Strategic market management David A. Aaker, Vice-Chairman, Prophet, Professor Emeritus, University of California, Berkeley, Christine Moorman, T. Austin Finch Sr. Professor of Business Administration, Fuqua School of Business, Duke University |
| title_fullStr | Strategic market management David A. Aaker, Vice-Chairman, Prophet, Professor Emeritus, University of California, Berkeley, Christine Moorman, T. Austin Finch Sr. Professor of Business Administration, Fuqua School of Business, Duke University |
| title_full_unstemmed | Strategic market management David A. Aaker, Vice-Chairman, Prophet, Professor Emeritus, University of California, Berkeley, Christine Moorman, T. Austin Finch Sr. Professor of Business Administration, Fuqua School of Business, Duke University |
| title_short | Strategic market management |
| title_sort | strategic market management |
| topic | Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd Markt (DE-588)4037621-7 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Management Marketing Markt Strategisches Management Marketingmanagement Marketingstrategie |
| work_keys_str_mv | AT aakerdavida strategicmarketmanagement AT moormanchristine strategicmarketmanagement |