Brand Content und Brand Image: experimentelle Studie über die Wirkung von Brand Content auf Imagedimensionen
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis Electronic eBook |
| Language: | German |
| Published: |
Wiesbaden, Germany
Springer VS
[2022]
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| Series: | Research
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| Subjects: | |
| Online Access: | Volltext Volltext |
| Physical Description: | 1 Online-Ressource |
| ISBN: | 9783658357115 |
| DOI: | 10.1007/978-3-658-35711-5 |
Staff View
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Record in the Search Index
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| author | Albisser, Matthias |
| author_facet | Albisser, Matthias |
| author_role | aut |
| author_sort | Albisser, Matthias |
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| discipline | Rechtswissenschaft Soziologie |
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| doi_str_mv | 10.1007/978-3-658-35711-5 |
| format | Thesis Electronic eBook |
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| index_date | 2024-07-03T18:59:19Z |
| indexdate | 2025-05-16T04:00:50Z |
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| spellingShingle | Albisser, Matthias Brand Content und Brand Image experimentelle Studie über die Wirkung von Brand Content auf Imagedimensionen Markenimage (DE-588)4136439-9 gnd Content Management (DE-588)4673954-3 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4136439-9 (DE-588)4673954-3 (DE-588)4144679-3 (DE-588)4113937-9 |
| title | Brand Content und Brand Image experimentelle Studie über die Wirkung von Brand Content auf Imagedimensionen |
| title_alt | Der Einfluss von Brand Content auf das Markenimage |
| title_auth | Brand Content und Brand Image experimentelle Studie über die Wirkung von Brand Content auf Imagedimensionen |
| title_exact_search | Brand Content und Brand Image experimentelle Studie über die Wirkung von Brand Content auf Imagedimensionen |
| title_exact_search_txtP | Brand Content und Brand Image experimentelle Studie über die Wirkung von Brand Content auf Imagedimensionen |
| title_full | Brand Content und Brand Image experimentelle Studie über die Wirkung von Brand Content auf Imagedimensionen Matthias Albisser |
| title_fullStr | Brand Content und Brand Image experimentelle Studie über die Wirkung von Brand Content auf Imagedimensionen Matthias Albisser |
| title_full_unstemmed | Brand Content und Brand Image experimentelle Studie über die Wirkung von Brand Content auf Imagedimensionen Matthias Albisser |
| title_short | Brand Content und Brand Image |
| title_sort | brand content und brand image experimentelle studie uber die wirkung von brand content auf imagedimensionen |
| title_sub | experimentelle Studie über die Wirkung von Brand Content auf Imagedimensionen |
| topic | Markenimage (DE-588)4136439-9 gnd Content Management (DE-588)4673954-3 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Markenimage Content Management Markenpolitik Hochschulschrift |
| url | https://doi.org/10.1007/978-3-658-35711-5 https://directory.doabooks.org/handle/20.500.12854/72802 |
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