A small German business hotel on the cutting edge of sustainability:

Creativhotel Luise, a business hotel of 93 rooms in the small town of Erlangen, Germany, operates on the principle that we are all responsible for the protection of the environment. The hotel puts this into practice through the concept of 'creativity-sustainability': creativity is used as...

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Bibliographic Details
Main Author: Andre, Julien (Author)
Corporate Author: CAB International (Contributor)
Format: Electronic eBook
Language:English
Published: [Wallingford] CAB International in association with team 2021
Series:Tourism Cases
Subjects:
Online Access:FKE01
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Summary:Creativhotel Luise, a business hotel of 93 rooms in the small town of Erlangen, Germany, operates on the principle that we are all responsible for the protection of the environment. The hotel puts this into practice through the concept of 'creativity-sustainability': creativity is used as a means of ensuring sustainability, whether in terms of economic viability, environmental responsibility, or social well-being. A challenge lies in making their business clientele aware of the interest and importance of sustainability, as usually only a minority seem to care about it to any great extent. However, the owner and manager, Ben Förtsch, believes that it is a way of doing business that is ultimately beneficial, whatever the guests' first reaction or the cost to the company
Physical Description:1 Online-Ressource (7 Seiten) Illustrationen, Karte
DOI:10.1079/tourism.2021.0026

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