Creating the Nisei Market: Race and Citizenship in Hawaii's Japanese American Consumer Culture
In 1922 the U.S. Supreme Court declared Japanese immigrants ineligible for American citizenship because they were not "white," dismissing the plaintiff's appeal to skin tone. Unable to claim whiteness through naturalization laws, Japanese Americans in Hawai'i developed their own...
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Honolulu
University of Hawaii Press
[2010]
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Schlagworte: | |
Online-Zugang: | FAW01 FAB01 FCO01 FHA01 FKE01 FLA01 UPA01 UBG01 Volltext |
Zusammenfassung: | In 1922 the U.S. Supreme Court declared Japanese immigrants ineligible for American citizenship because they were not "white," dismissing the plaintiff's appeal to skin tone. Unable to claim whiteness through naturalization laws, Japanese Americans in Hawai'i developed their own racial currency to secure a prominent place in the Island's postwar social hierarchy. Creating the Nisei Market explores how different groups within Japanese American society (in particular the press and merchants) staked a claim to whiteness on the basis of hue and culture. Using Japanese- and English-language sources from the interwar years, it demonstrates how the meaning of whiteness evolved from mere physical distinctions to cultural markers of difference, increasingly articulated in material terms.Nisei consumer culture demands examination because consumption was vital to the privilege-making process that spilled over into public life. Although economically motivated, Japanese American shopkeepers worked hard to support the next generation of merchants and secure the future of the Nisei consumer market. Far from its image as a static society, the Japanese American community was constantly reinventing itself to meet changing consumer demands and social expectations. The author builds on recent scholarship that considers ethnic communities within a trans-Pacific context, highlighting ethnic fluidity as a strategy for material and cultural success.Yet even as it assumed a position of conformity, the Japanese American consumer culture that took hold among Honolulu's middle class was distinct. It was at once modern and nostalgic, like the wayo secchu ideal-a hybrid of Western and Japanese notions of beauty and femininity that linked the ethnic group to the homeland and mainstream U.S. culture. By focusing on the marketing of whiteness that connected the old world and new, Creating the Nisei Market reveals the dynamic commercial and cultural environment that underwrote the rise of the Nisei in Hawai'i |
Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Jul 2021) |
Beschreibung: | 1 online resource (232 pages) 15 illus., 9 tables |
ISBN: | 9780824860431 |
DOI: | 10.1515/9780824860431 |
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520 | |a In 1922 the U.S. Supreme Court declared Japanese immigrants ineligible for American citizenship because they were not "white," dismissing the plaintiff's appeal to skin tone. Unable to claim whiteness through naturalization laws, Japanese Americans in Hawai'i developed their own racial currency to secure a prominent place in the Island's postwar social hierarchy. Creating the Nisei Market explores how different groups within Japanese American society (in particular the press and merchants) staked a claim to whiteness on the basis of hue and culture. Using Japanese- and English-language sources from the interwar years, it demonstrates how the meaning of whiteness evolved from mere physical distinctions to cultural markers of difference, increasingly articulated in material terms.Nisei consumer culture demands examination because consumption was vital to the privilege-making process that spilled over into public life. | ||
520 | |a Although economically motivated, Japanese American shopkeepers worked hard to support the next generation of merchants and secure the future of the Nisei consumer market. Far from its image as a static society, the Japanese American community was constantly reinventing itself to meet changing consumer demands and social expectations. The author builds on recent scholarship that considers ethnic communities within a trans-Pacific context, highlighting ethnic fluidity as a strategy for material and cultural success.Yet even as it assumed a position of conformity, the Japanese American consumer culture that took hold among Honolulu's middle class was distinct. It was at once modern and nostalgic, like the wayo secchu ideal-a hybrid of Western and Japanese notions of beauty and femininity that linked the ethnic group to the homeland and mainstream U.S. culture. | ||
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Datensatz im Suchindex
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author | Imai, Shiho |
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doi_str_mv | 10.1515/9780824860431 |
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institution | BVB |
isbn | 9780824860431 |
language | English |
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spelling | Imai, Shiho Verfasser aut Creating the Nisei Market Race and Citizenship in Hawaii's Japanese American Consumer Culture Shiho Imai Honolulu University of Hawaii Press [2010] © 2010 1 online resource (232 pages) 15 illus., 9 tables txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Jul 2021) In 1922 the U.S. Supreme Court declared Japanese immigrants ineligible for American citizenship because they were not "white," dismissing the plaintiff's appeal to skin tone. Unable to claim whiteness through naturalization laws, Japanese Americans in Hawai'i developed their own racial currency to secure a prominent place in the Island's postwar social hierarchy. Creating the Nisei Market explores how different groups within Japanese American society (in particular the press and merchants) staked a claim to whiteness on the basis of hue and culture. Using Japanese- and English-language sources from the interwar years, it demonstrates how the meaning of whiteness evolved from mere physical distinctions to cultural markers of difference, increasingly articulated in material terms.Nisei consumer culture demands examination because consumption was vital to the privilege-making process that spilled over into public life. Although economically motivated, Japanese American shopkeepers worked hard to support the next generation of merchants and secure the future of the Nisei consumer market. Far from its image as a static society, the Japanese American community was constantly reinventing itself to meet changing consumer demands and social expectations. The author builds on recent scholarship that considers ethnic communities within a trans-Pacific context, highlighting ethnic fluidity as a strategy for material and cultural success.Yet even as it assumed a position of conformity, the Japanese American consumer culture that took hold among Honolulu's middle class was distinct. It was at once modern and nostalgic, like the wayo secchu ideal-a hybrid of Western and Japanese notions of beauty and femininity that linked the ethnic group to the homeland and mainstream U.S. culture. By focusing on the marketing of whiteness that connected the old world and new, Creating the Nisei Market reveals the dynamic commercial and cultural environment that underwrote the rise of the Nisei in Hawai'i In English SOCIAL SCIENCE / Ethnic Studies / Asian American Studies bisacsh Consumption (Economics) Social aspects Hawaii Honolulu History Japanese Americans Cultural assimilation Hawaii Honolulu Japanese Americans Hawaii Honolulu Economic conditions Japanese Americans Hawaii Honolulu Social conditions https://doi.org/10.1515/9780824860431 Verlag URL des Erstveröffentlichers Volltext |
spellingShingle | Imai, Shiho Creating the Nisei Market Race and Citizenship in Hawaii's Japanese American Consumer Culture SOCIAL SCIENCE / Ethnic Studies / Asian American Studies bisacsh Consumption (Economics) Social aspects Hawaii Honolulu History Japanese Americans Cultural assimilation Hawaii Honolulu Japanese Americans Hawaii Honolulu Economic conditions Japanese Americans Hawaii Honolulu Social conditions |
title | Creating the Nisei Market Race and Citizenship in Hawaii's Japanese American Consumer Culture |
title_auth | Creating the Nisei Market Race and Citizenship in Hawaii's Japanese American Consumer Culture |
title_exact_search | Creating the Nisei Market Race and Citizenship in Hawaii's Japanese American Consumer Culture |
title_exact_search_txtP | Creating the Nisei Market Race and Citizenship in Hawaii's Japanese American Consumer Culture |
title_full | Creating the Nisei Market Race and Citizenship in Hawaii's Japanese American Consumer Culture Shiho Imai |
title_fullStr | Creating the Nisei Market Race and Citizenship in Hawaii's Japanese American Consumer Culture Shiho Imai |
title_full_unstemmed | Creating the Nisei Market Race and Citizenship in Hawaii's Japanese American Consumer Culture Shiho Imai |
title_short | Creating the Nisei Market |
title_sort | creating the nisei market race and citizenship in hawaii s japanese american consumer culture |
title_sub | Race and Citizenship in Hawaii's Japanese American Consumer Culture |
topic | SOCIAL SCIENCE / Ethnic Studies / Asian American Studies bisacsh Consumption (Economics) Social aspects Hawaii Honolulu History Japanese Americans Cultural assimilation Hawaii Honolulu Japanese Americans Hawaii Honolulu Economic conditions Japanese Americans Hawaii Honolulu Social conditions |
topic_facet | SOCIAL SCIENCE / Ethnic Studies / Asian American Studies Consumption (Economics) Social aspects Hawaii Honolulu History Japanese Americans Cultural assimilation Hawaii Honolulu Japanese Americans Hawaii Honolulu Economic conditions Japanese Americans Hawaii Honolulu Social conditions |
url | https://doi.org/10.1515/9780824860431 |
work_keys_str_mv | AT imaishiho creatingtheniseimarketraceandcitizenshipinhawaiisjapaneseamericanconsumerculture |