There's no business that's not show business: marketing in an experience culture
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Prentice Hall Financial Times
[2004]
|
| Edition: | First printing |
| Subjects: | |
| Physical Description: | xxxiii, 279 Seiten Illustrationen |
| ISBN: | 0130471194 9780130471192 |
Staff View
MARC
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Record in the Search Index
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| id | DE-604.BV047664022 |
| illustrated | Illustrated |
| index_date | 2024-07-03T18:53:21Z |
| indexdate | 2024-07-10T09:18:40Z |
| institution | BVB |
| isbn | 0130471194 9780130471192 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033048784 |
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| physical | xxxiii, 279 Seiten Illustrationen |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Prentice Hall Financial Times |
| record_format | marc |
| spelling | Schmitt, Bernd 1957- Verfasser (DE-588)129688908 aut There's no business that's not show business marketing in an experience culture Bernd H. Schmit, David L. Roger, Karen Vrotsos First printing Upper Saddle River, NJ Prentice Hall Financial Times [2004] © 2004 xxxiii, 279 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Erlebnismarketing (DE-588)4318118-1 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Showbusiness (DE-588)4181145-8 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Marktkommunikation (DE-588)4131075-5 s Erlebnismarketing (DE-588)4318118-1 s Showbusiness (DE-588)4181145-8 s DE-188 Rogers, David L. 1970- Verfasser (DE-588)1107622506 aut Vrotsos, Karen 1960- Verfasser (DE-588)1146479786 aut |
| spellingShingle | Schmitt, Bernd 1957- Rogers, David L. 1970- Vrotsos, Karen 1960- There's no business that's not show business marketing in an experience culture Erlebnismarketing (DE-588)4318118-1 gnd Marktkommunikation (DE-588)4131075-5 gnd Showbusiness (DE-588)4181145-8 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4318118-1 (DE-588)4131075-5 (DE-588)4181145-8 (DE-588)4061963-1 |
| title | There's no business that's not show business marketing in an experience culture |
| title_auth | There's no business that's not show business marketing in an experience culture |
| title_exact_search | There's no business that's not show business marketing in an experience culture |
| title_exact_search_txtP | There's no business that's not show business marketing in an experience culture |
| title_full | There's no business that's not show business marketing in an experience culture Bernd H. Schmit, David L. Roger, Karen Vrotsos |
| title_fullStr | There's no business that's not show business marketing in an experience culture Bernd H. Schmit, David L. Roger, Karen Vrotsos |
| title_full_unstemmed | There's no business that's not show business marketing in an experience culture Bernd H. Schmit, David L. Roger, Karen Vrotsos |
| title_short | There's no business that's not show business |
| title_sort | there s no business that s not show business marketing in an experience culture |
| title_sub | marketing in an experience culture |
| topic | Erlebnismarketing (DE-588)4318118-1 gnd Marktkommunikation (DE-588)4131075-5 gnd Showbusiness (DE-588)4181145-8 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Erlebnismarketing Marktkommunikation Showbusiness Unternehmen |
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