APA (7th ed.) Citation

Schmitt, B., Rogers, D. L., & Vrotsos, K. (2004). There's no business that's not show business: Marketing in an experience culture (First printing.). Prentice Hall Financial Times.

Chicago Style (17th ed.) Citation

Schmitt, Bernd, David L. Rogers, and Karen Vrotsos. There's No Business That's Not Show Business: Marketing in an Experience Culture. First printing. Upper Saddle River, NJ: Prentice Hall Financial Times, 2004.

MLA (9th ed.) Citation

Schmitt, Bernd, et al. There's No Business That's Not Show Business: Marketing in an Experience Culture. First printing. Prentice Hall Financial Times, 2004.