Marketing analytics: statistical tools for marketing and consumer behaviour using SPSS
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Routledge
2022
|
| Series: | Business analytics
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Enthält Literaturangaben und Index |
| Physical Description: | ix, 200 Seiten Illustrationen |
| ISBN: | 9781032052182 9781032052199 |
Staff View
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| adam_text | Contents Preface vii 1 Creating and examiningdatabases in SPSS 1 1.1 Creating the SPSS spreadsheet and manipulating data l 1.2 Descriptive statistics with frequencies 5 1.3 Cross tabulation 7 2 Introduction to exploratory data analysis 2.1 2.2 2.3 2.4 12 Exploratory data analysis 12 Verification of assumptions 17 Outliers 23 Missing values 24 3 Analysis of variance 27 3.1 3.2 3.3 3.4 3.5 Application oft-test in SPSS 27 Theoretical background-analysis ofvariance (ANOVA) 29 Marketing application ofANOVA 30 Application ofANOVA in SPSS 31 Theoretical background - multivariate analysis ofvariance (MANOVA) 39 3.6 Application ofMANOVA in SPSS 41 4 Regression analysis 4.1 4.2 4.3 4.4 48 Theoretical background - simple regression analysis 48 Theoretical background—multiple regression analysis 50 Marketing application of regression analysis 55 Application of multiple regression in SPSS 55 5 Time series analysis 5.1 Theoretical background —time series analysis 63 5.2 Marketing application oftime series analysis 66 5.3 Application oftime series analysis in SPSS 67 63
vi Contents 6 Discriminant analysis 6.1 6.2 6.3 6.4 6.5 6.6 Theoretical background - two groups discriminant analysis 83 Theoretical background- multiple discriminant analysis 85 Marketing application of discriminant analysis 86 Application of discriminant analysis in SPSS 87 Theoretical background ֊ logistic regression 94 Application of logistic regression in SPSS 96 7 Cluster analysis 7.1 7.2 7.3 7.4 83 106 Theoretical background֊ cluster analysis 107 Marketing application of cluster analysis 112 Application of cluster analysis in SPSS - hierarchical approach 112 Application of cluster analysis in SPSS - nonhierarchical approach 123 8 Exploratory Factor Analysis (EFA) 131 8.1 Theoretical background- exploratory factor analysis 131 8.2 Marketing application of exploratory factor analysis 135 8.3 Application of exploratory factor analysis in SPSS 136 9 Confirmatory Factor Analysis (CFA) 9.1 9.2 9.3 9.4 9.5 9.6 152 Theoretical background - confirmatoryfactor analysis 152 Marketing application of CFA 154 Application of confirmatory factor analysis with AMOS 155 The CFA model in AMOS 155 The CFA analysis 156 The CFA output 162 10 Structural Equation Modeling (SEM) 10.1 10.2 10.3 10.4 10.5 10.6 173 Theoretical background-structural equation modeling 173 Marketing application of SEM 174 Application ofstructural equation modeling with AMOS 175 The SEM model in AMOS 176 The SEM analysis 179 The SEM output 181 Appendix 1: Fitnesscenter questionnaire Appendix 2: Supermarket questionnaire Bibliography Index 191 194 197 199
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| adam_txt |
Contents Preface vii 1 Creating and examiningdatabases in SPSS 1 1.1 Creating the SPSS spreadsheet and manipulating data l 1.2 Descriptive statistics with frequencies 5 1.3 Cross tabulation 7 2 Introduction to exploratory data analysis 2.1 2.2 2.3 2.4 12 Exploratory data analysis 12 Verification of assumptions 17 Outliers 23 Missing values 24 3 Analysis of variance 27 3.1 3.2 3.3 3.4 3.5 Application oft-test in SPSS 27 Theoretical background-analysis ofvariance (ANOVA) 29 Marketing application ofANOVA 30 Application ofANOVA in SPSS 31 Theoretical background - multivariate analysis ofvariance (MANOVA) 39 3.6 Application ofMANOVA in SPSS 41 4 Regression analysis 4.1 4.2 4.3 4.4 48 Theoretical background - simple regression analysis 48 Theoretical background—multiple regression analysis 50 Marketing application of regression analysis 55 Application of multiple regression in SPSS 55 5 Time series analysis 5.1 Theoretical background —time series analysis 63 5.2 Marketing application oftime series analysis 66 5.3 Application oftime series analysis in SPSS 67 63
vi Contents 6 Discriminant analysis 6.1 6.2 6.3 6.4 6.5 6.6 Theoretical background - two groups discriminant analysis 83 Theoretical background- multiple discriminant analysis 85 Marketing application of discriminant analysis 86 Application of discriminant analysis in SPSS 87 Theoretical background ֊ logistic regression 94 Application of logistic regression in SPSS 96 7 Cluster analysis 7.1 7.2 7.3 7.4 83 106 Theoretical background֊ cluster analysis 107 Marketing application of cluster analysis 112 Application of cluster analysis in SPSS - hierarchical approach 112 Application of cluster analysis in SPSS - nonhierarchical approach 123 8 Exploratory Factor Analysis (EFA) 131 8.1 Theoretical background- exploratory factor analysis 131 8.2 Marketing application of exploratory factor analysis 135 8.3 Application of exploratory factor analysis in SPSS 136 9 Confirmatory Factor Analysis (CFA) 9.1 9.2 9.3 9.4 9.5 9.6 152 Theoretical background - confirmatoryfactor analysis 152 Marketing application of CFA 154 Application of confirmatory factor analysis with AMOS 155 The CFA model in AMOS 155 The CFA analysis 156 The CFA output 162 10 Structural Equation Modeling (SEM) 10.1 10.2 10.3 10.4 10.5 10.6 173 Theoretical background-structural equation modeling 173 Marketing application of SEM 174 Application ofstructural equation modeling with AMOS 175 The SEM model in AMOS 176 The SEM analysis 179 The SEM output 181 Appendix 1: Fitnesscenter questionnaire Appendix 2: Supermarket questionnaire Bibliography Index 191 194 197 199 |
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| index_date | 2024-07-03T18:50:16Z |
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| isbn | 9781032052182 9781032052199 |
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| spelling | Mesquita, José Marcos Carvalho de Verfasser (DE-588)1246227754 aut Marketing analytics statistical tools for marketing and consumer behaviour using SPSS José Marcos Carvalho de Mesquita and Erik Kostelijk London Routledge 2022 ix, 200 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Business analytics Enthält Literaturangaben und Index SPSS (DE-588)4056588-9 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Datenanalyse (DE-588)4123037-1 gnd rswk-swf Statistik (DE-588)4056995-0 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf SPSS (Computer file) Marketingmanagement / (DE-627)091376319 / (DE-2867)12770-5 Konsumentenverhalten / (DE-627)091371848 / (DE-2867)10300-3 Data Analytics / (DE-627)1682413969 / (DE-2867)30237-0 Marketing / Data processing Marketing / Statistical methods Marketing (DE-588)4037589-4 s Marktforschung (DE-588)4037630-8 s Datenanalyse (DE-588)4123037-1 s Statistik (DE-588)4056995-0 s Verbraucherverhalten (DE-588)4062644-1 s SPSS (DE-588)4056588-9 s b DE-604 Kostelijk, Erik Verfasser (DE-588)1210205645 aut Erscheint auch als Online-Ausgabe 978-1-003-19661-7 Erscheint auch als Online-Ausgabe 978-1-000-48174-7 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033036723&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Mesquita, José Marcos Carvalho de Kostelijk, Erik Marketing analytics statistical tools for marketing and consumer behaviour using SPSS SPSS (DE-588)4056588-9 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Datenanalyse (DE-588)4123037-1 gnd Statistik (DE-588)4056995-0 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4056588-9 (DE-588)4062644-1 (DE-588)4037589-4 (DE-588)4123037-1 (DE-588)4056995-0 (DE-588)4037630-8 |
| title | Marketing analytics statistical tools for marketing and consumer behaviour using SPSS |
| title_auth | Marketing analytics statistical tools for marketing and consumer behaviour using SPSS |
| title_exact_search | Marketing analytics statistical tools for marketing and consumer behaviour using SPSS |
| title_exact_search_txtP | Marketing analytics statistical tools for marketing and consumer behaviour using SPSS |
| title_full | Marketing analytics statistical tools for marketing and consumer behaviour using SPSS José Marcos Carvalho de Mesquita and Erik Kostelijk |
| title_fullStr | Marketing analytics statistical tools for marketing and consumer behaviour using SPSS José Marcos Carvalho de Mesquita and Erik Kostelijk |
| title_full_unstemmed | Marketing analytics statistical tools for marketing and consumer behaviour using SPSS José Marcos Carvalho de Mesquita and Erik Kostelijk |
| title_short | Marketing analytics |
| title_sort | marketing analytics statistical tools for marketing and consumer behaviour using spss |
| title_sub | statistical tools for marketing and consumer behaviour using SPSS |
| topic | SPSS (DE-588)4056588-9 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Datenanalyse (DE-588)4123037-1 gnd Statistik (DE-588)4056995-0 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | SPSS Verbraucherverhalten Marketing Datenanalyse Statistik Marktforschung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033036723&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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