Direct selling: a global and social business model

Direct Selling: A Global and Social Business Model is a collective project from eight academics and practitioners who have dedicated much of their careers to understanding direct selling as both a go-to-market strategy and a channel of distribution and to capturing the people who are the foundation...

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Weitere Verfasser: Cochran, Sara L. (MitwirkendeR), Coughlan, Anne T. (MitwirkendeR), Crittenden, Victoria L. (MitwirkendeR), Crittenden, William F. (MitwirkendeR), Ferrell, Linda K. (MitwirkendeR), Ferrell, O. C. (MitwirkendeR), Luce, W. Alan (MitwirkendeR), Peterson, Robert A. (MitwirkendeR)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York Business Expert Press 2021
Schriftenreihe:Selling and Sales Force Management Collection
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Zusammenfassung:Direct Selling: A Global and Social Business Model is a collective project from eight academics and practitioners who have dedicated much of their careers to understanding direct selling as both a go-to-market strategy and a channel of distribution and to capturing the people who are the foundation of direct selling. The pages of this book bring together a wealth of research and knowledge that can inform a broad spectrum of constituents about the economic and social benefits of direct selling, while also providing detail and clarity on key issues related to direct selling as a sustainable business model.
Beschreibung:Description based on publisher supplied metadata and other sources
Beschreibung:1 Online-Ressource (XX, 151 Seiten)
ISBN:9781637421147