Research methods and data Analysis for Business Decisions: a primer using SPSS
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| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cham
Springer
[2021]
|
| Series: | Classroom companion: business
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| ISBN: | 9783030844202 9783030844233 |
| ISSN: | 2662-2874 |
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Record in the Search Index
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| adam_text | Part I 1 Designing the Study Research Methods and Philosophy of Science...................................... 1.1 Introduction..................................................................................... 1.2 Two Alternatives: Constructivism Vs. Positivism....................... 1.3 Falsificationism, Theories, and Hypotheses................................. 1.4 Decision Processes.......................................................................... 1.4.1 Models of Decision-Making........................................... 1.4.2 Models of Politics and Power.......................................... 1.4.3 Models of Ill-Defined Preferences and Fluid Participation...................................................................... 1.5 Summary.......................................................................................... References..................................................................................................... 3 3 4 7 8 9 11 11 11 12 2 The Research Process andProblem Formulation................................. 2.1 Introduction..................................................................................... 2.2 Problems, Opportunities, and Symptoms..................................... 2.3 The Research Purpose and Research Question(s)........................ 2.4 The Research Process..................................................................... 2.5 Summary.........................................................................................
Reference....................................................................................................... 13 13 14 16 19 20 20 3 Research Design.......................................................................................... 3.1 Introduction..................................................................................... 3.2 Exploratory Design......................................................................... 3.2.1 Focus Groups................................................................... 3.2.2 Individual In-Depth Interviews....................................... 3.2.3 Other Techniques............................................................. 3.3 Descriptive Design...........................................і............................ 3.3.1 Survey Research with Questionnaires............................ 3.3.2 Observation and Diaries.................................................. 3.4 Causal Design................................................................................. 3.4.1 True Experiments (Lab or Field)...................................... 3.4.2 Quasi-Experiments........................................................... 3.4.3 Lab Experiments.............................................................. 21 21 22 23 23 24 24 25 26 27 27 29 29 vii
viii Contents 3.4.4 Field Experiments............................................................. 3.4.5 Internal and External Validity in Experiments.............. 3.5 Choice of Research Design............................................................. 3.5.1 Using Theory..................................................................... 3.6 Validity and Reliability................................................................... 3.7 Summary........................................................................................... Reference........................................................................................................ Part II 30 30 31 31 32 34 34 Data Collection 4 Secondary Data and Observation............................................................. 4.1 Introduction...................................................................................... 4.2 Main Types of Secondary Data...................................................... 4.3 Internal and External Sources......................................................... 4.3.1 Big Data............................................................................. 4.3.2 Public Sources................................................................... 4.3.3 Scholarly Literature.......................................................... 4.3.4 Standardized Research Services...................................... 4.4 Sources of Error in Secondary Data.............................................. 4.5 Collecting Data by Observation..................................................... 4.5.1
Types of Observation....................................................... 4.5.2 Measuring Emotions by Observation............................. 4.5.3 Using the Observation Method....................................... 4.6 Summary.......................................................................................... Reference....................................................................................................... 37 37 38 38 39 41 42 42 44 45 45 47 48 49 50 5 Qualitative Methods................................................................................... 5.1 Introduction...................................................................................... 5.2 Focus Groups................................................................................... 5.3 Individual In-Depth Interviews...................................................... 5.4 Projective Techniques..................................................................... 5.5 Content Analysis of Social Media................................................. 5.6 Problem Formulation and Qualitative Data Analysis.................. 5.7 Summary.......................................................................................... References..................................................................................................... 51 51 53 55 56 57 58 64 66 6 Questionnaire Surveys............................................................................... 6.1 Introduction..................................................................................... 6.2 Constructs and
Operationalization................................................. 6.3 Validity............................................................................................ 6.3.1 Content Validity............................................................... 6.3.2 Construct Validity............................................................ 6.3.3 Face Validity..................................................................... 6.3.4 Statistical Conclusion Validity........................................ 67 67 69 72 72 73 73 74
Contents ¡x 6.4 6.5 Reliability........................................................................................ Measurement Scales....................................................................... 6.5.1 Parametric Versus Nonparametric Methods.................. 6.6 Attitude and Perception Measurement.......................................... 6.7 Scale Values.................................................................................... 6.8 Question Formulation and Order.................................................. 6.8.1 Question Design............................................................... 6.8.2 Pre-test.............................................................................. 6.9 Collecting the Data......................................................................... 6.9.1 Personal Interviews.......................................................... 6.9.2 Online Solutions.............................................................. 6.9.3 Telephone Interviews...................................................... 6.9.4 Postal Surveys.................................................................. 6.10 Summary......................................................................................... References.................................................................................................... 74 75 78 78 81 85 86 88 88 89 89 90 91 92 92 Sampling............................................ 7.1 Introduction.................................................................................... 7.2 Define the Population and
Sampling Frame................................. 7.2.1 Sampling Frame............................................................... 7.3 Sampling Method........................................................................... 7.3.1 Probability Samples......................................................... 7.3.2 Non-probability Samples................................................. 7.4 Sample Size.................................................................................... 7.5 Error Sources.................................................................................. 7.5.1 Missing Observations........................................................ 7.6 Summary......................................................................................... References.................................................................................................... 93 93 94 95 96 96 99 101 105 105 108 108 7 Part III Quantitative Data Analysis 8 Simple Analysis Techniques..................................................................... 8.1 Introduction..................................................................................... 8.2 Using Software............................................................................... 8.3 Simple Analysis Techniques.......................................................... 8.4 Cleaning the Data........................................................................... 8.5 Analytical Techniques for One Variable...................................... 8.6 Analytical Techniques for Relationships between Variables . . . 8.7
Summary......................................................................................... References..................................................................................................... Ill Ш 112 114 115 117 128 146 146 9 Hypothesis Testing..................................................................................... 9.1 Introduction..................................................................................... 9.2 Hypothesis Tests and Error............................................................ 9.3 The T-test........................................................................................ 9.4 Analysis of Variance: One-way ANOVA.................................... 147 147 148 151 161
x Contents 9.5 9.6 9.7 10 Chi-square Test (Chi2)..................................................................... Testing Correlation Coefficients..................................................... Summary........................................................................................... 164 168 170 Regression Analysis..................................................................................... 171 10.1 Introduction...................................................................................... 171 10.2 Simple Regression Analysis........................................................... 174 10.3 Estimating Regression Parameters................................................. 175 10.4 The Г-test.......................................................................................... 182 10.5 Multiple Regression Analysis......................................................... 184 10.6 Explained Variance.......................................................................... 185 10.7 The ANOVA Table and F-test....................................................... 188 10.8 Too Many or Too Few Independent Variables............................. 192 10.9 Regression with Dummy Variables............................................... 195 10.10 Dummy Regression: An Alternative Analysis of Covariance ANCOVA......................................................................................... 199 10.11 The Classic Assumptionsof Multiple Regression......................... 201 10.12
Summary.......................................................................................... 209 References...................................................................................................... 210 11 Cluster Analysis andSegmentation.......................................................... 11.1 Introduction...................................................................................... 11.2 Similarities Between Groups in the Data...................................... 11.3 Two Branches of Cluster Methods................................................ 11.4 Hierarchical Clustering................................................................... 11.5 Non-hierarchical Clustering (K-Means)........................................ 11.6 Interpretation and Further Use of the Clusters.............................. 11.7 Summary.......................................................................................... 211 211 212 214 214 217 219 221 12 Factor Analysis............................................................................................ 12.1 Introduction...................................................................................... 12.2 Exploratory Factor Analysis........................................................... 12.3 Principal Component Analysis....................................................... 12.4 Running Exploratory Factor Analysis........................................... 12.5 Unidimensionality........................................................................... 12.6 Confirmatory Factor
Analysis........................................................ 12.7 Summary.......................................................................................... References..................................................................................................... 223 223 225 227 227 240 241 243 243 Part ГѴ 13 Reporting Reporting Findings..................................................................................... 13.1 Introduction..................................................................................... 13.2 The Report....................................................................................... 13.2.1 Writing Style..................................................................... 247 247 247 248
Contents 13.3 xi The Structure of a Research Report.............................................. 13.3.1 Referencing...................................................................... 13.4 Implementation............................................................................... 13.5 Advice for Students........................................................................ 13.6 Summary......................................................................................... Reference...................................................................................................... 249 251 252 252 253 253 Index..................................................................................................................... 255
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| adam_txt |
Part I 1 Designing the Study Research Methods and Philosophy of Science. 1.1 Introduction. 1.2 Two Alternatives: Constructivism Vs. Positivism. 1.3 Falsificationism, Theories, and Hypotheses. 1.4 Decision Processes. 1.4.1 Models of Decision-Making. 1.4.2 Models of Politics and Power. 1.4.3 Models of Ill-Defined Preferences and Fluid Participation. 1.5 Summary. References. 3 3 4 7 8 9 11 11 11 12 2 The Research Process andProblem Formulation. 2.1 Introduction. 2.2 Problems, Opportunities, and Symptoms. 2.3 The Research Purpose and Research Question(s). 2.4 The Research Process. 2.5 Summary.
Reference. 13 13 14 16 19 20 20 3 Research Design. 3.1 Introduction. 3.2 Exploratory Design. 3.2.1 Focus Groups. 3.2.2 Individual In-Depth Interviews. 3.2.3 Other Techniques. 3.3 Descriptive Design.і. 3.3.1 Survey Research with Questionnaires. 3.3.2 Observation and Diaries. 3.4 Causal Design. 3.4.1 True Experiments (Lab or Field). 3.4.2 Quasi-Experiments. 3.4.3 Lab Experiments. 21 21 22 23 23 24 24 25 26 27 27 29 29 vii
viii Contents 3.4.4 Field Experiments. 3.4.5 Internal and External Validity in Experiments. 3.5 Choice of Research Design. 3.5.1 Using Theory. 3.6 Validity and Reliability. 3.7 Summary. Reference. Part II 30 30 31 31 32 34 34 Data Collection 4 Secondary Data and Observation. 4.1 Introduction. 4.2 Main Types of Secondary Data. 4.3 Internal and External Sources. 4.3.1 Big Data. 4.3.2 Public Sources. 4.3.3 Scholarly Literature. 4.3.4 Standardized Research Services. 4.4 Sources of Error in Secondary Data. 4.5 Collecting Data by Observation. 4.5.1
Types of Observation. 4.5.2 Measuring Emotions by Observation. 4.5.3 Using the Observation Method. 4.6 Summary. Reference. 37 37 38 38 39 41 42 42 44 45 45 47 48 49 50 5 Qualitative Methods. 5.1 Introduction. 5.2 Focus Groups. 5.3 Individual In-Depth Interviews. 5.4 Projective Techniques. 5.5 Content Analysis of Social Media. 5.6 Problem Formulation and Qualitative Data Analysis. 5.7 Summary. References. 51 51 53 55 56 57 58 64 66 6 Questionnaire Surveys. 6.1 Introduction. 6.2 Constructs and
Operationalization. 6.3 Validity. 6.3.1 Content Validity. 6.3.2 Construct Validity. 6.3.3 Face Validity. 6.3.4 Statistical Conclusion Validity. 67 67 69 72 72 73 73 74
Contents ¡x 6.4 6.5 Reliability. Measurement Scales. 6.5.1 Parametric Versus Nonparametric Methods. 6.6 Attitude and Perception Measurement. 6.7 Scale Values. 6.8 Question Formulation and Order. 6.8.1 Question Design. 6.8.2 Pre-test. 6.9 Collecting the Data. 6.9.1 Personal Interviews. 6.9.2 Online Solutions. 6.9.3 Telephone Interviews. 6.9.4 Postal Surveys. 6.10 Summary. References. 74 75 78 78 81 85 86 88 88 89 89 90 91 92 92 Sampling. 7.1 Introduction. 7.2 Define the Population and
Sampling Frame. 7.2.1 Sampling Frame. 7.3 Sampling Method. 7.3.1 Probability Samples. 7.3.2 Non-probability Samples. 7.4 Sample Size. 7.5 Error Sources. 7.5.1 Missing Observations. 7.6 Summary. References. 93 93 94 95 96 96 99 101 105 105 108 108 7 Part III Quantitative Data Analysis 8 Simple Analysis Techniques. 8.1 Introduction. 8.2 Using Software. 8.3 Simple Analysis Techniques. 8.4 Cleaning the Data. 8.5 Analytical Techniques for One Variable. 8.6 Analytical Techniques for Relationships between Variables . . . 8.7
Summary. References. Ill Ш 112 114 115 117 128 146 146 9 Hypothesis Testing. 9.1 Introduction. 9.2 Hypothesis Tests and Error. 9.3 The T-test. 9.4 Analysis of Variance: One-way ANOVA. 147 147 148 151 161
x Contents 9.5 9.6 9.7 10 Chi-square Test (Chi2). Testing Correlation Coefficients. Summary. 164 168 170 Regression Analysis. 171 10.1 Introduction. 171 10.2 Simple Regression Analysis. 174 10.3 Estimating Regression Parameters. 175 10.4 The Г-test. 182 10.5 Multiple Regression Analysis. 184 10.6 Explained Variance. 185 10.7 The ANOVA Table and F-test. 188 10.8 Too Many or Too Few Independent Variables. 192 10.9 Regression with Dummy Variables. 195 10.10 Dummy Regression: An Alternative Analysis of Covariance ANCOVA. 199 10.11 The Classic Assumptionsof Multiple Regression. 201 10.12
Summary. 209 References. 210 11 Cluster Analysis andSegmentation. 11.1 Introduction. 11.2 Similarities Between Groups in the Data. 11.3 Two Branches of Cluster Methods. 11.4 Hierarchical Clustering. 11.5 Non-hierarchical Clustering (K-Means). 11.6 Interpretation and Further Use of the Clusters. 11.7 Summary. 211 211 212 214 214 217 219 221 12 Factor Analysis. 12.1 Introduction. 12.2 Exploratory Factor Analysis. 12.3 Principal Component Analysis. 12.4 Running Exploratory Factor Analysis. 12.5 Unidimensionality. 12.6 Confirmatory Factor
Analysis. 12.7 Summary. References. 223 223 225 227 227 240 241 243 243 Part ГѴ 13 Reporting Reporting Findings. 13.1 Introduction. 13.2 The Report. 13.2.1 Writing Style. 247 247 247 248
Contents 13.3 xi The Structure of a Research Report. 13.3.1 Referencing. 13.4 Implementation. 13.5 Advice for Students. 13.6 Summary. Reference. 249 251 252 252 253 253 Index. 255 |
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| spelling | Sallis, James 1959- Verfasser (DE-588)1019445661 aut Metode og dataanalyse Research methods and data Analysis for Business Decisions a primer using SPSS James E. Sallis, Geir Gripsrud, Ulf Henning Olsson, Ragnhild Silkoset Cham Springer [2021] © 2021 txt rdacontent n rdamedia nc rdacarrier Classroom companion: business 2662-2874 Statistics for Business, Management, Economics, Finance, Insurance Management Education Statistics, general Statistics for Social Sciences, Humanities, Law Statistics and Computing/Statistics Programs Statistics Management—Study and teaching Gripsrud, Geir Verfasser (DE-588)170443779 aut Olsson, Ulf H. Verfasser (DE-588)1170200230 aut Silkoset, Ragnhild Verfasser aut Erscheint auch als Online-Ausgabe 978-3-030-84421-9 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033033704&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Sallis, James 1959- Gripsrud, Geir Olsson, Ulf H. Silkoset, Ragnhild Research methods and data Analysis for Business Decisions a primer using SPSS Statistics for Business, Management, Economics, Finance, Insurance Management Education Statistics, general Statistics for Social Sciences, Humanities, Law Statistics and Computing/Statistics Programs Statistics Management—Study and teaching |
| title | Research methods and data Analysis for Business Decisions a primer using SPSS |
| title_alt | Metode og dataanalyse |
| title_auth | Research methods and data Analysis for Business Decisions a primer using SPSS |
| title_exact_search | Research methods and data Analysis for Business Decisions a primer using SPSS |
| title_exact_search_txtP | Research methods and data Analysis for Business Decisions a primer using SPSS |
| title_full | Research methods and data Analysis for Business Decisions a primer using SPSS James E. Sallis, Geir Gripsrud, Ulf Henning Olsson, Ragnhild Silkoset |
| title_fullStr | Research methods and data Analysis for Business Decisions a primer using SPSS James E. Sallis, Geir Gripsrud, Ulf Henning Olsson, Ragnhild Silkoset |
| title_full_unstemmed | Research methods and data Analysis for Business Decisions a primer using SPSS James E. Sallis, Geir Gripsrud, Ulf Henning Olsson, Ragnhild Silkoset |
| title_short | Research methods and data Analysis for Business Decisions |
| title_sort | research methods and data analysis for business decisions a primer using spss |
| title_sub | a primer using SPSS |
| topic | Statistics for Business, Management, Economics, Finance, Insurance Management Education Statistics, general Statistics for Social Sciences, Humanities, Law Statistics and Computing/Statistics Programs Statistics Management—Study and teaching |
| topic_facet | Statistics for Business, Management, Economics, Finance, Insurance Management Education Statistics, general Statistics for Social Sciences, Humanities, Law Statistics and Computing/Statistics Programs Statistics Management—Study and teaching |
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