APA (7th ed.) Citation

Santo, A. (2021). Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing. University of Texas Press. https://doi.org/10.7560/772533

Chicago Style (17th ed.) Citation

Santo, Avi. Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing. Austin: University of Texas Press, 2021. https://doi.org/10.7560/772533.

MLA (9th ed.) Citation

Santo, Avi. Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing. University of Texas Press, 2021. https://doi.org/10.7560/772533.