Evangelicals Incorporated: Books and the Business of Religion in America

American evangelicalism is big business. It is not, Daniel Vaca argues, just a type of conservative Protestantism that market forces have commodified. Rather evangelicalism is an expressly commercial practice, in which the faithful participate, learn, and develop religious identities by engaging cor...

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Bibliographic Details
Main Author: Vaca, Daniel (Author)
Format: Electronic eBook
Language:English
Published: Cambridge, MA Harvard University Press [2019]
Subjects:
Online Access:DE-1046
DE-1043
DE-858
DE-859
DE-860
DE-739
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Summary:American evangelicalism is big business. It is not, Daniel Vaca argues, just a type of conservative Protestantism that market forces have commodified. Rather evangelicalism is an expressly commercial practice, in which the faithful participate, learn, and develop religious identities by engaging corporations and commercial products
Item Description:Description based on online resource; title from PDF title page (publisher's Web site, viewed 26. Mai 2021)
Physical Description:1 Online-Ressource (304 pages)
ISBN:9780674243965
DOI:10.4159/9780674243965

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