Land of Bright Promise: Advertising the Texas Panhandle and South Plains, 1870-1917
Land of Bright Promise is a fascinating exploration of the multitude of land promotions and types of advertising that attracted more than 175,000 settlers to the Panhandle-South Plains area of Texas from the late years of the nineteenth century to the early years of the twentieth. Shunned by settler...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Austin
University of Texas Press
[2021]
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| Online-Zugang: | FAW01 FAB01 FCO01 FHA01 FKE01 FLA01 UPA01 UBG01 Volltext |
| Zusammenfassung: | Land of Bright Promise is a fascinating exploration of the multitude of land promotions and types of advertising that attracted more than 175,000 settlers to the Panhandle-South Plains area of Texas from the late years of the nineteenth century to the early years of the twentieth. Shunned by settlers for decades because of its popular but forbidding image as a desert filled with desperados, savage Indians, and solitary ranchers, the region was seen as an agricultural and cultural wasteland. The territory, consequently, was among the last to be settled in the United States. But from 1890 to 1917, land companies and agents competed to attract new settlers to the plains. To this end, the combined efforts of local residents, ranchers and landowners, railroads, and professional real estate agents were utilized. Through brochures, lectures, articles, letters, fairs, and excursion trips, midwestern farmers were encouraged to find new homes on what was once feared as the "Great American Desert." And successful indeed were these efforts: from 13,787 in 1890, the population grew to 193,371 in 1920, with a corresponding increase in the amount of farms and farm acreage. The book looks at the imagination, enthusiasm, and determination of land promoters as they approached their task, including their special advertisements and displays to show the potential of the area. Treating the important roles of the cattlemen, the railroads, the professional land companies, and local boosters, Land of Bright Promise also focuses on the intentions and expectations of the settlers themselves. Of special interest are the fifteen historical photographs and reproductions of promotional pieces from the era used to spur the land boom. What emerges is an engaging look at a critical period in the development of the Texas Panhandle and an overview of the shift from cattle to agriculture as the primary industry in the area |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Nov 2021) |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9780292762299 |
| DOI: | 10.7560/730373 |
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| 520 | |a Land of Bright Promise is a fascinating exploration of the multitude of land promotions and types of advertising that attracted more than 175,000 settlers to the Panhandle-South Plains area of Texas from the late years of the nineteenth century to the early years of the twentieth. Shunned by settlers for decades because of its popular but forbidding image as a desert filled with desperados, savage Indians, and solitary ranchers, the region was seen as an agricultural and cultural wasteland. The territory, consequently, was among the last to be settled in the United States. But from 1890 to 1917, land companies and agents competed to attract new settlers to the plains. To this end, the combined efforts of local residents, ranchers and landowners, railroads, and professional real estate agents were utilized. Through brochures, lectures, articles, letters, fairs, and excursion trips, midwestern farmers were encouraged to find new homes on what was once feared as the "Great American Desert." And successful indeed were these efforts: from 13,787 in 1890, the population grew to 193,371 in 1920, with a corresponding increase in the amount of farms and farm acreage. The book looks at the imagination, enthusiasm, and determination of land promoters as they approached their task, including their special advertisements and displays to show the potential of the area. Treating the important roles of the cattlemen, the railroads, the professional land companies, and local boosters, Land of Bright Promise also focuses on the intentions and expectations of the settlers themselves. Of special interest are the fifteen historical photographs and reproductions of promotional pieces from the era used to spur the land boom. What emerges is an engaging look at a critical period in the development of the Texas Panhandle and an overview of the shift from cattle to agriculture as the primary industry in the area | ||
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Datensatz im Suchindex
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| spelling | Blodgett, Jan Verfasser aut Land of Bright Promise Advertising the Texas Panhandle and South Plains, 1870-1917 Jan Blodgett Austin University of Texas Press [2021] © 1988 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Nov 2021) Land of Bright Promise is a fascinating exploration of the multitude of land promotions and types of advertising that attracted more than 175,000 settlers to the Panhandle-South Plains area of Texas from the late years of the nineteenth century to the early years of the twentieth. Shunned by settlers for decades because of its popular but forbidding image as a desert filled with desperados, savage Indians, and solitary ranchers, the region was seen as an agricultural and cultural wasteland. The territory, consequently, was among the last to be settled in the United States. But from 1890 to 1917, land companies and agents competed to attract new settlers to the plains. To this end, the combined efforts of local residents, ranchers and landowners, railroads, and professional real estate agents were utilized. Through brochures, lectures, articles, letters, fairs, and excursion trips, midwestern farmers were encouraged to find new homes on what was once feared as the "Great American Desert." And successful indeed were these efforts: from 13,787 in 1890, the population grew to 193,371 in 1920, with a corresponding increase in the amount of farms and farm acreage. The book looks at the imagination, enthusiasm, and determination of land promoters as they approached their task, including their special advertisements and displays to show the potential of the area. Treating the important roles of the cattlemen, the railroads, the professional land companies, and local boosters, Land of Bright Promise also focuses on the intentions and expectations of the settlers themselves. Of special interest are the fifteen historical photographs and reproductions of promotional pieces from the era used to spur the land boom. What emerges is an engaging look at a critical period in the development of the Texas Panhandle and an overview of the shift from cattle to agriculture as the primary industry in the area In English HISTORY / United States / State & Local / Southwest (AZ, NM, OK, TX) bisacsh Land use Texas Panhandle History Texas Panhandle (Tex.)--Population--History https://doi.org/10.7560/730373 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Blodgett, Jan Land of Bright Promise Advertising the Texas Panhandle and South Plains, 1870-1917 HISTORY / United States / State & Local / Southwest (AZ, NM, OK, TX) bisacsh Land use Texas Panhandle History Texas Panhandle (Tex.)--Population--History |
| title | Land of Bright Promise Advertising the Texas Panhandle and South Plains, 1870-1917 |
| title_auth | Land of Bright Promise Advertising the Texas Panhandle and South Plains, 1870-1917 |
| title_exact_search | Land of Bright Promise Advertising the Texas Panhandle and South Plains, 1870-1917 |
| title_exact_search_txtP | Land of Bright Promise Advertising the Texas Panhandle and South Plains, 1870-1917 |
| title_full | Land of Bright Promise Advertising the Texas Panhandle and South Plains, 1870-1917 Jan Blodgett |
| title_fullStr | Land of Bright Promise Advertising the Texas Panhandle and South Plains, 1870-1917 Jan Blodgett |
| title_full_unstemmed | Land of Bright Promise Advertising the Texas Panhandle and South Plains, 1870-1917 Jan Blodgett |
| title_short | Land of Bright Promise |
| title_sort | land of bright promise advertising the texas panhandle and south plains 1870 1917 |
| title_sub | Advertising the Texas Panhandle and South Plains, 1870-1917 |
| topic | HISTORY / United States / State & Local / Southwest (AZ, NM, OK, TX) bisacsh Land use Texas Panhandle History Texas Panhandle (Tex.)--Population--History |
| topic_facet | HISTORY / United States / State & Local / Southwest (AZ, NM, OK, TX) Land use Texas Panhandle History Texas Panhandle (Tex.)--Population--History |
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