Marketing strategy for the creative and cultural industries:
"Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketi...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; New York, NY
Routledge, Taylor & Francis Group
2021
|
| Ausgabe: | Second edition |
| Schriftenreihe: | Discovering the creative industries
|
| Schlagworte: | |
| Online-Zugang: | EUV01 URL des Erstveröffentlichers |
| Zusammenfassung: | "Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: taking a strategic approach to developing marketing plans bringing together strategic planning, market research, goal setting, and marketing theory and practice explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide"-- |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9780367817077 |
| DOI: | 10.4324/9780367817077 |
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| discipline | Kunstgeschichte Wirtschaftswissenschaften |
| discipline_str_mv | Kunstgeschichte Wirtschaftswissenschaften |
| doi_str_mv | 10.4324/9780367817077 |
| edition | Second edition |
| format | Electronic eBook |
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| id | DE-604.BV047637908 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T18:47:05Z |
| indexdate | 2024-07-10T09:17:54Z |
| institution | BVB |
| isbn | 9780367817077 |
| language | English |
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| publishDate | 2021 |
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| publisher | Routledge, Taylor & Francis Group |
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| series2 | Discovering the creative industries |
| spelling | Kolb, Bonita M. Verfasser (DE-588)1127784455 aut Marketing strategy for the creative and cultural industries Bonita M. Kolb Second edition London ; New York, NY Routledge, Taylor & Francis Group 2021 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Discovering the creative industries Includes bibliographical references and index "Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: taking a strategic approach to developing marketing plans bringing together strategic planning, market research, goal setting, and marketing theory and practice explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide"-- Arts / Marketing Performing arts / Marketing Cultural industries / Management Erscheint auch als Druck-Ausgabe, Hardcover 978-0-367-41976-9 Erscheint auch als Druck-Ausgabe, Paperback 978-0-367-41977-6 https://doi.org/10.4324/9780367817077 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Kolb, Bonita M. Marketing strategy for the creative and cultural industries |
| title | Marketing strategy for the creative and cultural industries |
| title_auth | Marketing strategy for the creative and cultural industries |
| title_exact_search | Marketing strategy for the creative and cultural industries |
| title_exact_search_txtP | Marketing strategy for the creative and cultural industries |
| title_full | Marketing strategy for the creative and cultural industries Bonita M. Kolb |
| title_fullStr | Marketing strategy for the creative and cultural industries Bonita M. Kolb |
| title_full_unstemmed | Marketing strategy for the creative and cultural industries Bonita M. Kolb |
| title_short | Marketing strategy for the creative and cultural industries |
| title_sort | marketing strategy for the creative and cultural industries |
| url | https://doi.org/10.4324/9780367817077 |
| work_keys_str_mv | AT kolbbonitam marketingstrategyforthecreativeandculturalindustries |