Deepening the understanding of social media's impact in Southeast Asia:
Southeast Asia's Internet users are far more diverse than usually reported. They range from the urban youth with laptops and highspeed Wi-Fi, to the older generation semi-rural and rural users with affordable mobile phones for Facebook and WhatsApp. Southeast Asians generally trust social media...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Singapore
ISEAS-Yusof Ishak Institute
2020
|
| Series: | Trends in Southeast Asia
2020, issue 4 |
| Subjects: | |
| Online Access: | BSB01 UBG01 Volltext |
| Summary: | Southeast Asia's Internet users are far more diverse than usually reported. They range from the urban youth with laptops and highspeed Wi-Fi, to the older generation semi-rural and rural users with affordable mobile phones for Facebook and WhatsApp. Southeast Asians generally trust social media platforms more than in Western societies. This trust in social media reflects a lack of trust in local mainstream media and official sources of information. What campaign information (and disinformation) is being spread and which ones are most successful are essential for understanding how voters in Southeast Asia use and trust social media. Social media platforms and Southeast Asia's 'app industry' need clearer and enforced regulation on their use of data and the extent to which they can sell data to advertisers. These advertisers include, but are not limited to, politicians and political parties. Since the future of social media usage will likely lie in closed groups, the role of big data analyses that have dominated research on social media over the past ten years, is likely to regress. Instead, ethnographic scholars who can access these groups and engage with their particular interests and identities are more likely to be useful in understanding the digital sphere in the future |
| Item Description: | Title from publisher's bibliographic system (viewed on 28 Oct 2021) |
| Physical Description: | 1 Online-Ressource (17 Seiten) |
| ISBN: | 9789814881647 |
Staff View
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| institution | BVB |
| isbn | 9789814881647 |
| language | English |
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| spelling | Tapsell, Ross ca. 20./21. Jh. Verfasser (DE-588)1179235207 aut Deepening the understanding of social media's impact in Southeast Asia Ross Tapsell Singapore ISEAS-Yusof Ishak Institute 2020 1 Online-Ressource (17 Seiten) txt rdacontent c rdamedia cr rdacarrier Trends in Southeast Asia 2020, issue 4 Title from publisher's bibliographic system (viewed on 28 Oct 2021) Southeast Asia's Internet users are far more diverse than usually reported. They range from the urban youth with laptops and highspeed Wi-Fi, to the older generation semi-rural and rural users with affordable mobile phones for Facebook and WhatsApp. Southeast Asians generally trust social media platforms more than in Western societies. This trust in social media reflects a lack of trust in local mainstream media and official sources of information. What campaign information (and disinformation) is being spread and which ones are most successful are essential for understanding how voters in Southeast Asia use and trust social media. Social media platforms and Southeast Asia's 'app industry' need clearer and enforced regulation on their use of data and the extent to which they can sell data to advertisers. These advertisers include, but are not limited to, politicians and political parties. Since the future of social media usage will likely lie in closed groups, the role of big data analyses that have dominated research on social media over the past ten years, is likely to regress. Instead, ethnographic scholars who can access these groups and engage with their particular interests and identities are more likely to be useful in understanding the digital sphere in the future Social media / Southeast Asia Information society / Southeast Asia Digital communications / Social aspects / Southeast Asia Erscheint auch als Druck-Ausgabe 978-981-4881-63-0 https://www.cambridge.org/core/product/identifier/9789814881647/type/BOOK Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Tapsell, Ross ca. 20./21. Jh Deepening the understanding of social media's impact in Southeast Asia |
| title | Deepening the understanding of social media's impact in Southeast Asia |
| title_auth | Deepening the understanding of social media's impact in Southeast Asia |
| title_exact_search | Deepening the understanding of social media's impact in Southeast Asia |
| title_exact_search_txtP | Deepening the understanding of social media's impact in Southeast Asia |
| title_full | Deepening the understanding of social media's impact in Southeast Asia Ross Tapsell |
| title_fullStr | Deepening the understanding of social media's impact in Southeast Asia Ross Tapsell |
| title_full_unstemmed | Deepening the understanding of social media's impact in Southeast Asia Ross Tapsell |
| title_short | Deepening the understanding of social media's impact in Southeast Asia |
| title_sort | deepening the understanding of social media s impact in southeast asia |
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