Value-based marketing strategy: pricing and costs for relationship marketing
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Wilmington, Del.
Vernon Press
2014
|
| Series: | Series in business & finance
|
| Subjects: | |
| ISBN: | 9781622730537 1622730534 |
Staff View
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Record in the Search Index
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| id | DE-604.BV047601352 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T18:36:51Z |
| indexdate | 2024-07-10T09:15:52Z |
| institution | BVB |
| isbn | 9781622730537 1622730534 |
| language | English |
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| publishDate | 2014 |
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| publisher | Vernon Press |
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| series2 | Series in business & finance |
| spelling | Lopez, Santiago Verfasser aut Value-based marketing strategy pricing and costs for relationship marketing Santiago Lopez Wilmington, Del. Vernon Press 2014 2014 txt rdacontent n rdamedia nc rdacarrier Series in business & finance Translated from the Spanish BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing fast Marketing / Management fast Relationship marketing fast Relationship marketing Marketing Marketing Management Erscheint auch als Druck-Ausgabe 9781622730339 162273033X Erscheint auch als Online-Ausgabe 1-62273-053-4 |
| spellingShingle | Lopez, Santiago Value-based marketing strategy pricing and costs for relationship marketing BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing fast Marketing / Management fast Relationship marketing fast Relationship marketing Marketing Marketing Management |
| title | Value-based marketing strategy pricing and costs for relationship marketing |
| title_auth | Value-based marketing strategy pricing and costs for relationship marketing |
| title_exact_search | Value-based marketing strategy pricing and costs for relationship marketing |
| title_exact_search_txtP | Value-based marketing strategy pricing and costs for relationship marketing |
| title_full | Value-based marketing strategy pricing and costs for relationship marketing Santiago Lopez |
| title_fullStr | Value-based marketing strategy pricing and costs for relationship marketing Santiago Lopez |
| title_full_unstemmed | Value-based marketing strategy pricing and costs for relationship marketing Santiago Lopez |
| title_short | Value-based marketing strategy |
| title_sort | value based marketing strategy pricing and costs for relationship marketing |
| title_sub | pricing and costs for relationship marketing |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing fast Marketing / Management fast Relationship marketing fast Relationship marketing Marketing Marketing Management |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Marketing Marketing / Management Relationship marketing Relationship marketing Marketing Marketing Management |
| work_keys_str_mv | AT lopezsantiago valuebasedmarketingstrategypricingandcostsforrelationshipmarketing |