Lopez, S. (2014). Value-based marketing strategy: Pricing and costs for relationship marketing. Vernon Press.
Chicago-Zitierstil (17. Ausg.)Lopez, Santiago. Value-based Marketing Strategy: Pricing and Costs for Relationship Marketing. Wilmington, Del: Vernon Press, 2014.
MLA-Zitierstil (9. Ausg.)Lopez, Santiago. Value-based Marketing Strategy: Pricing and Costs for Relationship Marketing. Vernon Press, 2014.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.