Qualitative research methods for media studies:
This fully updated third edition provides students and researchers with the tools they need to perform critically engaged, theoretically informed research using methods that include interviewing, focus groups, historical research, oral histories, ethnography and participant observation, textual anal...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York ; London
Routledge, Taylor & Francis Group
2022
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| Edition: | Third edition |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis Klappentext |
| Summary: | This fully updated third edition provides students and researchers with the tools they need to perform critically engaged, theoretically informed research using methods that include interviewing, focus groups, historical research, oral histories, ethnography and participant observation, textual analysis and digital research. Each chapter features step-by-step instructions that integrate theory with practice, as well as a case study drawn from published research demonstrating best practices for media scholars. Readers will also find in-depth discussions of the challenges and ethical issues that may confront researchers using a qualitative approach. With new case studies and examples throughout, this third edition also includes updated and expanded material on digital technologies and platforms, how to perform social media research, how to analyze a variety of multimedia texts, and reflections on the use of big data. A comprehensive and accessible guide for those hoping to explore this rich vein of research methodology, this book provides students and scholars with the all tools they need to be able to work in today's convergent media environment |
| Physical Description: | vii, 256 Seiten |
| ISBN: | 9780367641504 9780367641535 |
Staff View
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Record in the Search Index
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| adam_text | Contents Chapter 1 Getting Started Quantitative vs. Qualitative Research The Development of Qualitative Research Analyzing Evidence Conceptual Orientations 1 3 5 8 10 Chapter 2 Doing Qualitative Research Common Qualitative and Quantitative Terms The Ethics of Qualitative Research The Qualitative Research Process Choosing a Research Topic Crafting Research Questions Gathering and Analyzing Evidence Using Big Data Crafting a Research Report 16 18 19 21 21 23 24 25 27 Chapter 3 Interviewing Qualitative Interviews Ethical Considerations Using Qualitative Interviews Conceptualizing a Study Designing a Study 31 33 35 35 36 36
vi · Contents Conducting Interviews Interviewing Techniques Transcribing Interviews Analyzing the Information Verifying Information Writing a Research Report Interviewing Exercises 37 40 43 44 45 45 62 Chapter 4 Focus Groups The Development of Focus Groups Contemporary Focus Groups The Role of a Moderator Facilitators’ Communication Strategies Recruiting Participants Dealing With Difficult Participants Ethical Considerations The Focus Group Process Focus Group Research Focus Group Exercises 67 69 70 71 72 75 78 79 80 82 99 Chapter 5 History Traditional vs. Cultural History Media History The Method of History Collecting Historical Evidence Types of Historical Materials Evaluating Historical Evidence Ethical Considerations Research Using History Historical Methods Exercises 104 105 107 109 110 112 113 116 116 133 Chapter 6 Oral History Technique of Oral History Interview Strategies Learning to Listen The Editing Process Ethical Considerations Research Using Oral History Transcripts Oral History Exercises 137 139 142 144 146 148 149 171 Chapter 7 Ethnography and Participant Observation Thick Description 174 176
Contents · vii Chapter 8 Ethnography in Media Studies Digital Ethnography Participant Observation Participant Observation Through Avatar Field Notes Reflexivity Analyzing and Interpreting Ethnographic Material Ethical Considerations Research Using Ethnography Participant Observation Exercises 176 177 179 182 183 185 186 187 188 208 Textual Analysis What Is a Text? The Development of Textual Analysis The Influence of Semiotics Multimodal Texts Theory and Interpretation Encoding and Decoding Ideological Analysis Genre Analysis Rhetorical Analysis Using New Technologies in Textual Analysis Ethical Considerations Research Using Textual Analysis Textual Analysis Exercises 212 213 214 216 217 218 220 222 224 226 227 228 229 247 Acknowledgments Index 251 253
This fully updated third edition provides students and researchers with the tools they need to perform critically engaged, theoretically informed research using methods that include interviewing, focus groups, historical research, oral histories, ethnography and participant observation, textual analysis and digital research. Each chapter features step-by-step instructions that integrate theory with practice, as well as a case study drawn from published research demonstrating best practices for media scholars. Readers will also find in-depth discussions of the challenges and ethical issues that may confront researchers using a qualitative approach. With new case studies and examples throughout, this third edition also includes updated and expanded material on digital technologies and platforms, how to perform social media research, how to analyze a variety of multimedia texts, and reflections on the use of big data. A comprehensive and accessible guide for those hoping to explore this rich vein of research methodology, this book provides students and scholars with all the tools they need to be able to work in today s convergent media environment. Bonnie S. Brennen is Professor Emerita of Journalism and Media Studies at Marquette University and Editor-in-Chief of Journalism Practice. Her research addresses relationships between media, culture, technology and society. She is the author/editor of eight books and one novel, and her research has been published in edited books and academic journals. In October 2015 she was inducted into the University of Iowa School of Journalism
and Mass Communication Hall of Fame.
|
| adam_txt |
Contents Chapter 1 Getting Started Quantitative vs. Qualitative Research The Development of Qualitative Research Analyzing Evidence Conceptual Orientations 1 3 5 8 10 Chapter 2 Doing Qualitative Research Common Qualitative and Quantitative Terms The Ethics of Qualitative Research The Qualitative Research Process Choosing a Research Topic Crafting Research Questions Gathering and Analyzing Evidence Using Big Data Crafting a Research Report 16 18 19 21 21 23 24 25 27 Chapter 3 Interviewing Qualitative Interviews Ethical Considerations Using Qualitative Interviews Conceptualizing a Study Designing a Study 31 33 35 35 36 36
vi · Contents Conducting Interviews Interviewing Techniques Transcribing Interviews Analyzing the Information Verifying Information Writing a Research Report Interviewing Exercises 37 40 43 44 45 45 62 Chapter 4 Focus Groups The Development of Focus Groups Contemporary Focus Groups The Role of a Moderator Facilitators’ Communication Strategies Recruiting Participants Dealing With Difficult Participants Ethical Considerations The Focus Group Process Focus Group Research Focus Group Exercises 67 69 70 71 72 75 78 79 80 82 99 Chapter 5 History Traditional vs. Cultural History Media History The Method of History Collecting Historical Evidence Types of Historical Materials Evaluating Historical Evidence Ethical Considerations Research Using History Historical Methods Exercises 104 105 107 109 110 112 113 116 116 133 Chapter 6 Oral History Technique of Oral History Interview Strategies Learning to Listen The Editing Process Ethical Considerations Research Using Oral History Transcripts Oral History Exercises 137 139 142 144 146 148 149 171 Chapter 7 Ethnography and Participant Observation Thick Description 174 176
Contents · vii Chapter 8 Ethnography in Media Studies Digital Ethnography Participant Observation Participant Observation Through Avatar Field Notes Reflexivity Analyzing and Interpreting Ethnographic Material Ethical Considerations Research Using Ethnography Participant Observation Exercises 176 177 179 182 183 185 186 187 188 208 Textual Analysis What Is a Text? The Development of Textual Analysis The Influence of Semiotics Multimodal Texts Theory and Interpretation Encoding and Decoding Ideological Analysis Genre Analysis Rhetorical Analysis Using New Technologies in Textual Analysis Ethical Considerations Research Using Textual Analysis Textual Analysis Exercises 212 213 214 216 217 218 220 222 224 226 227 228 229 247 Acknowledgments Index 251 253
This fully updated third edition provides students and researchers with the tools they need to perform critically engaged, theoretically informed research using methods that include interviewing, focus groups, historical research, oral histories, ethnography and participant observation, textual analysis and digital research. Each chapter features step-by-step instructions that integrate theory with practice, as well as a case study drawn from published research demonstrating best practices for media scholars. Readers will also find in-depth discussions of the challenges and ethical issues that may confront researchers using a qualitative approach. With new case studies and examples throughout, this third edition also includes updated and expanded material on digital technologies and platforms, how to perform social media research, how to analyze a variety of multimedia texts, and reflections on the use of big data. A comprehensive and accessible guide for those hoping to explore this rich vein of research methodology, this book provides students and scholars with all the tools they need to be able to work in today's convergent media environment. Bonnie S. Brennen is Professor Emerita of Journalism and Media Studies at Marquette University and Editor-in-Chief of Journalism Practice. Her research addresses relationships between media, culture, technology and society. She is the author/editor of eight books and one novel, and her research has been published in edited books and academic journals. In October 2015 she was inducted into the University of Iowa School of Journalism
and Mass Communication Hall of Fame. |
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