Services marketing: people, technology, strategy
"Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, new technologies such as artificial intelligence...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Jersey
World Scientific
[2022]
|
| Ausgabe: | Ninth edition |
| Schlagworte: | |
| Online-Zugang: | UBR01 UBT01 URL des Erstveröffentlichers |
| Zusammenfassung: | "Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, new technologies such as artificial intelligence and robotics, and new business models including peer-to-peer sharing platforms. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing"-- |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xvii, 684 Seiten) |
| ISBN: | 9781944659806 1944659803 |
| DOI: | 10.1142/y0024 |
Internformat
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| 500 | |a Includes bibliographical references and index | ||
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| author | Wirtz, Jochen Lovelock, Christopher H. 1940-2008 |
| author_GND | (DE-588)14257144X (DE-588)133426262 |
| author_facet | Wirtz, Jochen Lovelock, Christopher H. 1940-2008 |
| author_role | aut aut |
| author_sort | Wirtz, Jochen |
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| building | Verbundindex |
| bvnumber | BV047578466 |
| classification_rvk | QQ 250 QR 560 QP 600 |
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| ctrlnum | (ZDB-124-WOP)000y0024 (OCoLC)1286866766 (DE-599)BVBBV047578466 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1142/y0024 |
| edition | Ninth edition |
| format | Electronic eBook |
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| index_date | 2024-07-03T18:32:46Z |
| indexdate | 2024-07-10T09:15:22Z |
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| language | English |
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| spelling | Wirtz, Jochen Verfasser (DE-588)14257144X aut Services marketing people, technology, strategy Jochen Wirtz, Christopher Lovelock Ninth edition New Jersey World Scientific [2022] 1 Online-Ressource (xvii, 684 Seiten) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index "Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, new technologies such as artificial intelligence and robotics, and new business models including peer-to-peer sharing platforms. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing"-- Marketing Management Professions Marketing Service industries Marketing Customer services Marketing Dienstleistungsbetrieb (DE-588)4012181-1 gnd rswk-swf Dienstleistungssektor (DE-588)4012183-5 gnd rswk-swf Markterschließung (DE-588)4114519-7 gnd rswk-swf Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Marketing-Mix (DE-588)4168908-2 gnd rswk-swf Electronic books 1\p (DE-588)4123623-3 Lehrbuch gnd-content Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s DE-604 Dienstleistungssektor (DE-588)4012183-5 s Dienstleistungsbetrieb (DE-588)4012181-1 s Markterschließung (DE-588)4114519-7 s Marketing-Mix (DE-588)4168908-2 s Marktsegmentierung (DE-588)4037644-8 s Lovelock, Christopher H. 1940-2008 Verfasser (DE-588)133426262 aut Erscheint auch als Druck-Ausgabe 9781944659790 Erscheint auch als Druck-Ausgabe 194465979X Erscheint auch als Druck-Ausgabe 9781944659820 Erscheint auch als Druck-Ausgabe 194465982X https://doi.org/10.1142/y0024 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Wirtz, Jochen Lovelock, Christopher H. 1940-2008 Services marketing people, technology, strategy Marketing Management Professions Marketing Service industries Marketing Customer services Marketing Dienstleistungsbetrieb (DE-588)4012181-1 gnd Dienstleistungssektor (DE-588)4012183-5 gnd Markterschließung (DE-588)4114519-7 gnd Marktsegmentierung (DE-588)4037644-8 gnd Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd Marketing-Mix (DE-588)4168908-2 gnd |
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| title | Services marketing people, technology, strategy |
| title_auth | Services marketing people, technology, strategy |
| title_exact_search | Services marketing people, technology, strategy |
| title_exact_search_txtP | Services marketing people, technology, strategy |
| title_full | Services marketing people, technology, strategy Jochen Wirtz, Christopher Lovelock |
| title_fullStr | Services marketing people, technology, strategy Jochen Wirtz, Christopher Lovelock |
| title_full_unstemmed | Services marketing people, technology, strategy Jochen Wirtz, Christopher Lovelock |
| title_short | Services marketing |
| title_sort | services marketing people technology strategy |
| title_sub | people, technology, strategy |
| topic | Marketing Management Professions Marketing Service industries Marketing Customer services Marketing Dienstleistungsbetrieb (DE-588)4012181-1 gnd Dienstleistungssektor (DE-588)4012183-5 gnd Markterschließung (DE-588)4114519-7 gnd Marktsegmentierung (DE-588)4037644-8 gnd Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd Marketing-Mix (DE-588)4168908-2 gnd |
| topic_facet | Marketing Management Professions Marketing Service industries Marketing Customer services Marketing Dienstleistungsbetrieb Dienstleistungssektor Markterschließung Marktsegmentierung Marketing Dienstleistung Marketing-Mix Lehrbuch |
| url | https://doi.org/10.1142/y0024 |
| work_keys_str_mv | AT wirtzjochen servicesmarketingpeopletechnologystrategy AT lovelockchristopherh servicesmarketingpeopletechnologystrategy |