Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market
Saved in:
| Other Authors: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cham
Palgrave Macmillan
2021
Cham Springer International Publishing |
| Series: | Palgrave Studies of Marketing in Emerging Economies
|
| Subjects: | |
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| Physical Description: | 1 Online-Ressource (XV, 272 Seiten) 6 Illustrationen, 5 Illustrationen (farbig) |
| ISBN: | 9783030772048 |
| ISSN: | 2730-5562 |
| DOI: | 10.1007/978-3-030-77204-8 |
Staff View
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| author_GND | (DE-588)1245124560 |
| author_facet | Appau, Samuelson |
| building | Verbundindex |
| bvnumber | BV047552957 |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-030-77204-8 |
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| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| geographic | Afrika (DE-588)4000695-5 gnd |
| geographic_facet | Afrika |
| id | DE-604.BV047552957 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T18:24:59Z |
| indexdate | 2025-02-20T07:02:51Z |
| institution | BVB |
| isbn | 9783030772048 |
| issn | 2730-5562 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032928565 |
| oclc_num | 1284799603 |
| open_access_boolean | |
| owner | DE-573 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-526 DE-11 |
| owner_facet | DE-573 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-526 DE-11 |
| physical | 1 Online-Ressource (XV, 272 Seiten) 6 Illustrationen, 5 Illustrationen (farbig) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2021 |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Palgrave Macmillan Springer International Publishing |
| record_format | marc |
| series2 | Palgrave Studies of Marketing in Emerging Economies |
| spellingShingle | Marketing Brands in Africa Perspectives on the Evolution of Branding in an Emerging Market Marketing Emerging Markets/Globalization African Business Globalization Markets International business enterprises Africa—Economic conditions Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4000695-5 (DE-588)4143413-4 |
| title | Marketing Brands in Africa Perspectives on the Evolution of Branding in an Emerging Market |
| title_auth | Marketing Brands in Africa Perspectives on the Evolution of Branding in an Emerging Market |
| title_exact_search | Marketing Brands in Africa Perspectives on the Evolution of Branding in an Emerging Market |
| title_exact_search_txtP | Marketing Brands in Africa Perspectives on the Evolution of Branding in an Emerging Market |
| title_full | Marketing Brands in Africa Perspectives on the Evolution of Branding in an Emerging Market edited by Samuelson Appau |
| title_fullStr | Marketing Brands in Africa Perspectives on the Evolution of Branding in an Emerging Market edited by Samuelson Appau |
| title_full_unstemmed | Marketing Brands in Africa Perspectives on the Evolution of Branding in an Emerging Market edited by Samuelson Appau |
| title_short | Marketing Brands in Africa |
| title_sort | marketing brands in africa perspectives on the evolution of branding in an emerging market |
| title_sub | Perspectives on the Evolution of Branding in an Emerging Market |
| topic | Marketing Emerging Markets/Globalization African Business Globalization Markets International business enterprises Africa—Economic conditions Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Marketing Emerging Markets/Globalization African Business Globalization Markets International business enterprises Africa—Economic conditions Markenpolitik Afrika Aufsatzsammlung |
| url | https://doi.org/10.1007/978-3-030-77204-8 |
| work_keys_str_mv | AT appausamuelson marketingbrandsinafricaperspectivesontheevolutionofbrandinginanemergingmarket |