Marketing countries, places, and place-associated brands: identity and image
This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the 'country' and 'place' silos in place-related research and practic...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham, UK ; Northampton, MA, USA
Edward Elgar Publishing
[2021]
|
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-188 DE-384 DE-20 DE-706 DE-29 Volltext |
| Zusammenfassung: | This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the 'country' and 'place' silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions |
| Beschreibung: | 1 Online-Ressource (xix, 366 Seiten) |
| ISBN: | 9781839107375 |
| DOI: | 10.4337/9781839107375 |
Internformat
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
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| format | Electronic eBook |
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| id | DE-604.BV047550355 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T18:24:25Z |
| indexdate | 2024-12-11T13:01:20Z |
| institution | BVB |
| isbn | 9781839107375 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032925995 |
| oclc_num | 1284792159 |
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| owner | DE-1050 DE-384 DE-188 DE-20 DE-29 DE-706 |
| owner_facet | DE-1050 DE-384 DE-188 DE-20 DE-29 DE-706 |
| physical | 1 Online-Ressource (xix, 366 Seiten) |
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| publishDate | 2021 |
| publishDateSearch | 2021 |
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| publisher | Edward Elgar Publishing |
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| spelling | Marketing countries, places, and place-associated brands identity and image edited by Nicolas Papadopoulos, Mark Cleveland Cheltenham, UK ; Northampton, MA, USA Edward Elgar Publishing [2021] © 2021 1 Online-Ressource (xix, 366 Seiten) txt rdacontent c rdamedia cr rdacarrier This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the 'country' and 'place' silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions Place marketing Branding (Marketing) Branding (Marketing) fast Place marketing fast Markenimage (DE-588)4136439-9 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Standortpolitik (DE-588)4322381-3 gnd rswk-swf Stadtmarketing (DE-588)4330651-2 gnd rswk-swf Standortpolitik (DE-588)4322381-3 s Stadtmarketing (DE-588)4330651-2 s Markenimage (DE-588)4136439-9 s Markenpolitik (DE-588)4144679-3 s DE-604 Papadopoulos, Nicolas (DE-588)170124657 edt Cleveland, Mark edt Erscheint auch als Druck-Ausgabe, Hardcover 978-1-83910-736-8 https://doi.org/10.4337/9781839107375 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Marketing countries, places, and place-associated brands identity and image Place marketing Branding (Marketing) Branding (Marketing) fast Place marketing fast Markenimage (DE-588)4136439-9 gnd Markenpolitik (DE-588)4144679-3 gnd Standortpolitik (DE-588)4322381-3 gnd Stadtmarketing (DE-588)4330651-2 gnd |
| subject_GND | (DE-588)4136439-9 (DE-588)4144679-3 (DE-588)4322381-3 (DE-588)4330651-2 |
| title | Marketing countries, places, and place-associated brands identity and image |
| title_auth | Marketing countries, places, and place-associated brands identity and image |
| title_exact_search | Marketing countries, places, and place-associated brands identity and image |
| title_exact_search_txtP | Marketing countries, places, and place-associated brands identity and image |
| title_full | Marketing countries, places, and place-associated brands identity and image edited by Nicolas Papadopoulos, Mark Cleveland |
| title_fullStr | Marketing countries, places, and place-associated brands identity and image edited by Nicolas Papadopoulos, Mark Cleveland |
| title_full_unstemmed | Marketing countries, places, and place-associated brands identity and image edited by Nicolas Papadopoulos, Mark Cleveland |
| title_short | Marketing countries, places, and place-associated brands |
| title_sort | marketing countries places and place associated brands identity and image |
| title_sub | identity and image |
| topic | Place marketing Branding (Marketing) Branding (Marketing) fast Place marketing fast Markenimage (DE-588)4136439-9 gnd Markenpolitik (DE-588)4144679-3 gnd Standortpolitik (DE-588)4322381-3 gnd Stadtmarketing (DE-588)4330651-2 gnd |
| topic_facet | Place marketing Branding (Marketing) Markenimage Markenpolitik Standortpolitik Stadtmarketing |
| url | https://doi.org/10.4337/9781839107375 |
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