Legends in marketing: Christian Grönroos
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Los Angeles ; London ; New Delhi ; Singapore ; Washington DC
SAGE
2013
|
| Subjects: | |
| Item Description: | Includes bibliographical references. - |
| ISBN: | 9788132110026 |
Staff View
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| 245 | 1 | 0 | |a Legends in marketing |b Christian Grönroos |c series editor Jagdish N. Sheth, Ph.D. |
| 264 | 1 | |a Los Angeles ; London ; New Delhi ; Singapore ; Washington DC |b SAGE |c 2013 | |
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| 500 | |a Includes bibliographical references. - | ||
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Consumption (Economics) | |
| 700 | 1 | |a Sheth, Jagdish N. |d 1938- |0 (DE-588)124543227 |4 edt | |
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Record in the Search Index
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| author | Grönroos, Christian 1947- |
| author2 | Sheth, Jagdish N. 1938- |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T18:14:30Z |
| indexdate | 2024-07-10T09:13:27Z |
| institution | BVB |
| isbn | 9788132110026 |
| language | English |
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| publishDate | 2013 |
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| spelling | Grönroos, Christian 1947- Verfasser (DE-588)132864770 aut Legends in marketing Christian Grönroos series editor Jagdish N. Sheth, Ph.D. Los Angeles ; London ; New Delhi ; Singapore ; Washington DC SAGE 2013 txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references. - Consumer behavior Consumption (Economics) Sheth, Jagdish N. 1938- (DE-588)124543227 edt |
| spellingShingle | Grönroos, Christian 1947- Legends in marketing Christian Grönroos Consumer behavior Consumption (Economics) |
| title | Legends in marketing Christian Grönroos |
| title_auth | Legends in marketing Christian Grönroos |
| title_exact_search | Legends in marketing Christian Grönroos |
| title_exact_search_txtP | Legends in marketing Christian Grönroos |
| title_full | Legends in marketing Christian Grönroos series editor Jagdish N. Sheth, Ph.D. |
| title_fullStr | Legends in marketing Christian Grönroos series editor Jagdish N. Sheth, Ph.D. |
| title_full_unstemmed | Legends in marketing Christian Grönroos series editor Jagdish N. Sheth, Ph.D. |
| title_short | Legends in marketing |
| title_sort | legends in marketing christian gronroos |
| title_sub | Christian Grönroos |
| topic | Consumer behavior Consumption (Economics) |
| topic_facet | Consumer behavior Consumption (Economics) |
| work_keys_str_mv | AT gronrooschristian legendsinmarketingchristiangronroos AT shethjagdishn legendsinmarketingchristiangronroos |