APA (7th ed.) Citation

Bieger, T. (2021). Marketing concept - the St. Gallen Management approach (2nd, revised edition.). Haupt Verlag.

Chicago Style (17th ed.) Citation

Bieger, Thomas. Marketing Concept - the St. Gallen Management Approach. 2nd, revised edition. Bern: Haupt Verlag, 2021.

MLA (9th ed.) Citation

Bieger, Thomas. Marketing Concept - the St. Gallen Management Approach. 2nd, revised edition. Haupt Verlag, 2021.

Warning: These citations may not always be 100% accurate.