Markenführung im Umbruch:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | German |
| Published: |
Freiburg
Haufe
2021
|
| Edition: | 1. Auflage |
| Series: | Haufe TaschenGuide
|
| Subjects: | |
| Online Access: | DE-188 DE-2070s BSH01 DE-M347 DE-634 DE-859 DE-522 |
| Item Description: | Auf dem Umschlag: Nutzen schaffen am Point of Sale |
| Physical Description: | 1 Online-Ressource (250 Seiten) |
| ISBN: | 9783648156070 9783648156087 |
Staff View
MARC
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Record in the Search Index
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| adam_text | |
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| author | Frick, Wolfgang 1966- |
| author_GND | (DE-588)1036901491 |
| author_facet | Frick, Wolfgang 1966- |
| author_role | aut |
| author_sort | Frick, Wolfgang 1966- |
| author_variant | w f wf |
| building | Verbundindex |
| bvnumber | BV047469403 |
| classification_rvk | QP 624 |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. Auflage |
| format | Electronic eBook |
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| id | DE-604.BV047469403 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T18:08:36Z |
| indexdate | 2025-05-15T18:01:48Z |
| institution | BVB |
| isbn | 9783648156070 9783648156087 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032871089 |
| oclc_num | 1269390245 |
| open_access_boolean | |
| owner | DE-2070s DE-188 DE-M347 DE-B768 DE-634 DE-859 DE-522 |
| owner_facet | DE-2070s DE-188 DE-M347 DE-B768 DE-634 DE-859 DE-522 |
| physical | 1 Online-Ressource (250 Seiten) |
| psigel | ZDB-30-PQE ZDB-5-WMW ZDB-30-PQE HWR_PDA_PQE |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Haufe |
| record_format | marc |
| series2 | Haufe TaschenGuide |
| spelling | Frick, Wolfgang 1966- Verfasser (DE-588)1036901491 aut Markenführung im Umbruch Wolfgang Frick 1. Auflage Freiburg Haufe 2021 ©2021 1 Online-Ressource (250 Seiten) txt rdacontent c rdamedia cr rdacarrier Haufe TaschenGuide Auf dem Umschlag: Nutzen schaffen am Point of Sale Kaufverhalten (DE-588)4073331-2 gnd rswk-swf Kunde (DE-588)4114330-9 gnd rswk-swf Markentreue (DE-588)4168905-7 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Markentreue (DE-588)4168905-7 s Kunde (DE-588)4114330-9 s Kaufverhalten (DE-588)4073331-2 s DE-604 Erscheint auch als Druck-Ausgabe 978-3-648-15606-3 |
| spellingShingle | Frick, Wolfgang 1966- Markenführung im Umbruch Kaufverhalten (DE-588)4073331-2 gnd Kunde (DE-588)4114330-9 gnd Markentreue (DE-588)4168905-7 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4073331-2 (DE-588)4114330-9 (DE-588)4168905-7 (DE-588)4144679-3 |
| title | Markenführung im Umbruch |
| title_auth | Markenführung im Umbruch |
| title_exact_search | Markenführung im Umbruch |
| title_exact_search_txtP | Markenführung im Umbruch |
| title_full | Markenführung im Umbruch Wolfgang Frick |
| title_fullStr | Markenführung im Umbruch Wolfgang Frick |
| title_full_unstemmed | Markenführung im Umbruch Wolfgang Frick |
| title_short | Markenführung im Umbruch |
| title_sort | markenfuhrung im umbruch |
| topic | Kaufverhalten (DE-588)4073331-2 gnd Kunde (DE-588)4114330-9 gnd Markentreue (DE-588)4168905-7 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Kaufverhalten Kunde Markentreue Markenpolitik |
| work_keys_str_mv | AT frickwolfgang markenfuhrungimumbruch |