IRAN’S PROXY WAR IN YEMEN, THE INFORMATION WARFARE LANDSCAPE - Fekry, Mariam; Kasapoglu, Can; Reynolds, Anna (NATO Strategic Communications Centre of Excellence, 2020)
The Yemeni conflict has been witnessing essential information warfare and propaganda front. Since the beginning of the conflict, the Houthi movement has been aware of the importance of the internet. Notably, they avoid adopting an aggressive sectarian lexicon on social media. Instead, following drone and missile strikes, the Houthi-associated accounts frequently emphasize IRGC-assisted game-changing military capabilities. This focus seems to follow Iranian priorities in Yemen, namely promoting the militarized political movement and portraying it in a less sectarian but more patriotic and battle-hardened fashion. This approach likely emanates from the different characteristics of the Shia faith in Yemen compared with the rest of the Middle East