THE USE OF GEO-TARGETING DURING ELECTIONS:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Riga [Latvia]
NATO Strategic Communications Centre of Excellence
2019
|
| Subjects: | |
| Online Access: | BSB01 |
| Item Description: | Internet users around the globe demand different information and experiences that correspond to their geography. The most immediate difference is language: people want news, entertainment and services in their own language. Other things that vary by geography are culture, currency, climate and consumer norms. Geo-targeting is a common tool for targeting information to a specific geographical area and is widely used in digital marketing, in combination with information gleaned from available user data about consumer preferences, to deliver location-specific content. Itis a cost-effective way to match information with consumers |
| Physical Description: | 1 Online-Ressource (1 p. 41) |
| ISBN: | 9789934564550 |
Staff View
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| id | DE-604.BV047450917 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T18:03:13Z |
| indexdate | 2024-07-10T09:12:30Z |
| institution | BVB |
| isbn | 9789934564550 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032852915 |
| oclc_num | 1268175960 |
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| physical | 1 Online-Ressource (1 p. 41) |
| psigel | ZDB-45-CGR BSB_OE_CEEOL |
| publishDate | 2019 |
| publishDateSearch | 2019 |
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| publisher | NATO Strategic Communications Centre of Excellence |
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| spelling | Biteniece, Nora Verfasser aut THE USE OF GEO-TARGETING DURING ELECTIONS Riga [Latvia] NATO Strategic Communications Centre of Excellence 2019 Frankfurt M. CEEOL 2019 1 Online-Ressource (1 p. 41) txt rdacontent c rdamedia cr rdacarrier Internet users around the globe demand different information and experiences that correspond to their geography. The most immediate difference is language: people want news, entertainment and services in their own language. Other things that vary by geography are culture, currency, climate and consumer norms. Geo-targeting is a common tool for targeting information to a specific geographical area and is widely used in digital marketing, in combination with information gleaned from available user data about consumer preferences, to deliver location-specific content. Itis a cost-effective way to match information with consumers Government/Political systems Electoral systems Politics and communication Comparative politics ICT Information and Communications Technologies Van Sant, Kristina Verfasser aut Reynolds, Anna Verfasser aut Central and Eastern European Online Library Sonstige oth |
| spellingShingle | Biteniece, Nora Van Sant, Kristina Reynolds, Anna THE USE OF GEO-TARGETING DURING ELECTIONS Government/Political systems Electoral systems Politics and communication Comparative politics ICT Information and Communications Technologies |
| title | THE USE OF GEO-TARGETING DURING ELECTIONS |
| title_auth | THE USE OF GEO-TARGETING DURING ELECTIONS |
| title_exact_search | THE USE OF GEO-TARGETING DURING ELECTIONS |
| title_exact_search_txtP | THE USE OF GEO-TARGETING DURING ELECTIONS |
| title_full | THE USE OF GEO-TARGETING DURING ELECTIONS |
| title_fullStr | THE USE OF GEO-TARGETING DURING ELECTIONS |
| title_full_unstemmed | THE USE OF GEO-TARGETING DURING ELECTIONS |
| title_short | THE USE OF GEO-TARGETING DURING ELECTIONS |
| title_sort | the use of geo targeting during elections |
| topic | Government/Political systems Electoral systems Politics and communication Comparative politics ICT Information and Communications Technologies |
| topic_facet | Government/Political systems Electoral systems Politics and communication Comparative politics ICT Information and Communications Technologies |
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