New techniques for brand management in the healthcare sector:
"This book explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified&qu...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global, Publisher of Timely Knowledge
[2021]
|
| Schriftenreihe: | A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source |
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-573 DE-898 DE-1049 DE-91 DE-706 DE-29 DE-83 Volltext |
| Zusammenfassung: | "This book explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified" - Provided by publisher. |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xvii, 244 Seiten) Illustrationen |
| ISBN: | 9781799830368 |
| ISSN: | 2327-5529 |
| DOI: | 10.4018/978-1-7998-3034-4 |
Internformat
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Datensatz im Suchindex
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| index_date | 2024-07-03T17:54:44Z |
| indexdate | 2024-07-31T00:22:55Z |
| institution | BVB |
| isbn | 9781799830368 |
| issn | 2327-5529 |
| language | English |
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| spelling | New techniques for brand management in the healthcare sector Ana Pinto Borges (European Business School and Research Group, ISAG (NIDISAG), Portugal), Paula Rodrigues (Lusíada University of Porto, Portugal) Hershey PA, USA IGI Global, Publisher of Timely Knowledge [2021] © 2021 1 Online-Ressource (xvii, 244 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 2327-5529 Premier reference source Includes bibliographical references and index "This book explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified" - Provided by publisher. Gesundheitsversorgung / (DE-627)091363411 / (DE-STW)18891-5 Krankenhausmanagement / (DE-627)656551623 / (DE-STW)28807-0 Markenführung / (DE-627)091376270 / (DE-STW)19129-5 Gesundheitstourismus / (DE-627)663225744 / (DE-STW)29062-5 Medical care / Marketing Branding (Marketing) Medical tourism / Marketing (DE-588)4143413-4 Aufsatzsammlung gnd-content Borges, Ana Pinto 1980- (DE-588)1132252555 edt Rodrigues, Paula Cristina Lopes 1970- (DE-588)1230170022 edt Erscheint auch als Druck-Ausgabe, hardcover 978-1-7998-3034-4 Erscheint auch als Druck-Ausgabe, hardcover 1-7998-3034-9 Erscheint auch als Druck-Ausgabe, softcover 978-1-7998-3035-1 https://doi.org/10.4018/978-1-7998-3034-4 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | New techniques for brand management in the healthcare sector |
| subject_GND | (DE-588)4143413-4 |
| title | New techniques for brand management in the healthcare sector |
| title_auth | New techniques for brand management in the healthcare sector |
| title_exact_search | New techniques for brand management in the healthcare sector |
| title_exact_search_txtP | New techniques for brand management in the healthcare sector |
| title_full | New techniques for brand management in the healthcare sector Ana Pinto Borges (European Business School and Research Group, ISAG (NIDISAG), Portugal), Paula Rodrigues (Lusíada University of Porto, Portugal) |
| title_fullStr | New techniques for brand management in the healthcare sector Ana Pinto Borges (European Business School and Research Group, ISAG (NIDISAG), Portugal), Paula Rodrigues (Lusíada University of Porto, Portugal) |
| title_full_unstemmed | New techniques for brand management in the healthcare sector Ana Pinto Borges (European Business School and Research Group, ISAG (NIDISAG), Portugal), Paula Rodrigues (Lusíada University of Porto, Portugal) |
| title_short | New techniques for brand management in the healthcare sector |
| title_sort | new techniques for brand management in the healthcare sector |
| topic_facet | Aufsatzsammlung |
| url | https://doi.org/10.4018/978-1-7998-3034-4 |
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