The Digital Marketing Landscape: Creating a Synergistic Consumer Experience
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
Business Expert Press
2021
|
| Series: | Digital and Social Media Marketing and Advertising Collection
|
| Subjects: | |
| Online Access: | FHN01 FWS01 FWS02 UBY01 Volltext |
| Physical Description: | 1 Online-Ressource (XIV, 85 Seiten) |
| ISBN: | 9781637420355 |
Staff View
MARC
| LEADER | 00000nmm a22000001c 4500 | ||
|---|---|---|---|
| 001 | BV047405231 | ||
| 003 | DE-604 | ||
| 005 | 20240418 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 210806s2021 |||| o||u| ||||||eng d | ||
| 020 | |a 9781637420355 |c Online, PDF |9 978-1-63742-035-5 | ||
| 035 | |a (OCoLC)1263279570 | ||
| 035 | |a (DE-599)BVBBV047405231 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-863 |a DE-862 |a DE-92 |a DE-706 | ||
| 084 | |a QP 620 |0 (DE-625)141911: |2 rvk | ||
| 100 | 1 | |a Rogers, Jessica L. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The Digital Marketing Landscape |b Creating a Synergistic Consumer Experience |c Jessica Rogers |
| 264 | 1 | |a New York |b Business Expert Press |c 2021 | |
| 300 | |a 1 Online-Ressource (XIV, 85 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Digital and Social Media Marketing and Advertising Collection | |
| 650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucher |0 (DE-588)4062632-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Verbraucher |0 (DE-588)4062632-5 |D s |
| 689 | 0 | 2 | |a Kommunikation |0 (DE-588)4031883-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-1-63742-034-8 |
| 856 | 4 | 0 | |u https://portal.igpublish.com/iglibrary/search/BEPB0001072.html |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-191-BEX | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032806221 | ||
| 966 | e | |u https://portal.igpublish.com/iglibrary/search/BEPB0001072.html |l FHN01 |p ZDB-191-BEX |q FHN_PDA_BEX_Kauf |x Verlag |3 Volltext | |
| 966 | e | |u https://portal.igpublish.com/iglibrary/search/BEPB0001072.html |l FWS01 |p ZDB-191-BEX |x Verlag |3 Volltext | |
| 966 | e | |u https://portal.igpublish.com/iglibrary/search/BEPB0001072.html |l FWS02 |p ZDB-191-BEX |x Verlag |3 Volltext | |
| 966 | e | |u https://portal.igpublish.com/iglibrary/search/BEPB0001072.html |l UBY01 |p ZDB-191-BEX |x Verlag |3 Volltext | |
Record in the Search Index
| DE-BY-FWS_katkey | 917000 |
|---|---|
| _version_ | 1824555111734575106 |
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Rogers, Jessica L. |
| author_facet | Rogers, Jessica L. |
| author_role | aut |
| author_sort | Rogers, Jessica L. |
| author_variant | j l r jl jlr |
| building | Verbundindex |
| bvnumber | BV047405231 |
| classification_rvk | QP 620 |
| collection | ZDB-191-BEX |
| ctrlnum | (OCoLC)1263279570 (DE-599)BVBBV047405231 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02018nmm a22004451c 4500</leader><controlfield tag="001">BV047405231</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240418 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">210806s2021 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781637420355</subfield><subfield code="c">Online, PDF</subfield><subfield code="9">978-1-63742-035-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1263279570</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047405231</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-706</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 620</subfield><subfield code="0">(DE-625)141911:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Rogers, Jessica L.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The Digital Marketing Landscape</subfield><subfield code="b">Creating a Synergistic Consumer Experience</subfield><subfield code="c">Jessica Rogers</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">Business Expert Press</subfield><subfield code="c">2021</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (XIV, 85 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Digital and Social Media Marketing and Advertising Collection</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucher</subfield><subfield code="0">(DE-588)4062632-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Verbraucher</subfield><subfield code="0">(DE-588)4062632-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-1-63742-034-8</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://portal.igpublish.com/iglibrary/search/BEPB0001072.html</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-191-BEX</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032806221</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://portal.igpublish.com/iglibrary/search/BEPB0001072.html</subfield><subfield code="l">FHN01</subfield><subfield code="p">ZDB-191-BEX</subfield><subfield code="q">FHN_PDA_BEX_Kauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://portal.igpublish.com/iglibrary/search/BEPB0001072.html</subfield><subfield code="l">FWS01</subfield><subfield code="p">ZDB-191-BEX</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://portal.igpublish.com/iglibrary/search/BEPB0001072.html</subfield><subfield code="l">FWS02</subfield><subfield code="p">ZDB-191-BEX</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://portal.igpublish.com/iglibrary/search/BEPB0001072.html</subfield><subfield code="l">UBY01</subfield><subfield code="p">ZDB-191-BEX</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV047405231 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T17:53:56Z |
| indexdate | 2025-02-20T07:02:28Z |
| institution | BVB |
| isbn | 9781637420355 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032806221 |
| oclc_num | 1263279570 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-706 |
| owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-706 |
| physical | 1 Online-Ressource (XIV, 85 Seiten) |
| psigel | ZDB-191-BEX ZDB-191-BEX FHN_PDA_BEX_Kauf |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Business Expert Press |
| record_format | marc |
| series2 | Digital and Social Media Marketing and Advertising Collection |
| spellingShingle | Rogers, Jessica L. The Digital Marketing Landscape Creating a Synergistic Consumer Experience Kommunikation (DE-588)4031883-7 gnd Verbraucher (DE-588)4062632-5 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4031883-7 (DE-588)4062632-5 (DE-588)4037589-4 |
| title | The Digital Marketing Landscape Creating a Synergistic Consumer Experience |
| title_auth | The Digital Marketing Landscape Creating a Synergistic Consumer Experience |
| title_exact_search | The Digital Marketing Landscape Creating a Synergistic Consumer Experience |
| title_exact_search_txtP | The Digital Marketing Landscape Creating a Synergistic Consumer Experience |
| title_full | The Digital Marketing Landscape Creating a Synergistic Consumer Experience Jessica Rogers |
| title_fullStr | The Digital Marketing Landscape Creating a Synergistic Consumer Experience Jessica Rogers |
| title_full_unstemmed | The Digital Marketing Landscape Creating a Synergistic Consumer Experience Jessica Rogers |
| title_short | The Digital Marketing Landscape |
| title_sort | the digital marketing landscape creating a synergistic consumer experience |
| title_sub | Creating a Synergistic Consumer Experience |
| topic | Kommunikation (DE-588)4031883-7 gnd Verbraucher (DE-588)4062632-5 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Kommunikation Verbraucher Marketing |
| url | https://portal.igpublish.com/iglibrary/search/BEPB0001072.html |
| work_keys_str_mv | AT rogersjessical thedigitalmarketinglandscapecreatingasynergisticconsumerexperience |