Developing successful global strategies for marketing luxury brands:
"This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury consumer...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA
IGI Global
[2021]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source |
| Schlagworte: | |
| Zusammenfassung: | "This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury consumers' behavior, integration between physical and online channels, and the development of social media marketing strategies |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xxiii, 351 Seiten Illustrationen, Diagramme |
| ISBN: | 9781799858829 9781799868576 |
Internformat
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| spelling | Developing successful global strategies for marketing luxury brands Fabrizio Mosca, Cecilia Casalegno, Rosalia Gallo-Martinez, editors Hershey, PA IGI Global [2021] © 2021 xxiii, 351 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source Includes bibliographical references and index "This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury consumers' behavior, integration between physical and online channels, and the development of social media marketing strategies Luxury goods industry Luxuries / Marketing (DE-588)4143413-4 Aufsatzsammlung gnd-content Mosca, Fabrizio (DE-588)1103464876 edt Casalegno, Cecilia 1979- (DE-588)1233495615 edt Gallo-Martinez, Rosalia 1964- (DE-588)1233495798 edt Erscheint auch als Online-Ausgabe 978-1-7998-5883-6 |
| spellingShingle | Developing successful global strategies for marketing luxury brands |
| subject_GND | (DE-588)4143413-4 |
| title | Developing successful global strategies for marketing luxury brands |
| title_auth | Developing successful global strategies for marketing luxury brands |
| title_exact_search | Developing successful global strategies for marketing luxury brands |
| title_exact_search_txtP | Developing successful global strategies for marketing luxury brands |
| title_full | Developing successful global strategies for marketing luxury brands Fabrizio Mosca, Cecilia Casalegno, Rosalia Gallo-Martinez, editors |
| title_fullStr | Developing successful global strategies for marketing luxury brands Fabrizio Mosca, Cecilia Casalegno, Rosalia Gallo-Martinez, editors |
| title_full_unstemmed | Developing successful global strategies for marketing luxury brands Fabrizio Mosca, Cecilia Casalegno, Rosalia Gallo-Martinez, editors |
| title_short | Developing successful global strategies for marketing luxury brands |
| title_sort | developing successful global strategies for marketing luxury brands |
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