Developing digital marketing: relationship perspectives
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| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Bingley, UK
emerald Publishing
2021
|
| Edition: | First edition |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | xv, 206 Seiten Illustrationen 23 cm |
| ISBN: | 9781800713499 |
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MARC
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| adam_text | Contents List of Figures vii List of Tables ix About the Contributors xi List of Contributors Chapter 1 The Development and Current Trends of Digital Marketing and Relationship Marketing Research xvii ƒ Dung Le, Tuyet-Mai Nguyen, Sara Quach, Park Thaichon and Vanessa Ratten Chapter 2 Abandonment Issues: Why Consumers Abandon Online Shopping Carts 19 Pemika Rochanapon, Michelle Stankovič, Matthew Barber, Billy Sung and Sean Lee Chapter 3 Vietnam Digital Marketing and Social Entrepreneurship in 41 Ngoc Le and Vanessa Ratten Chapter 4 Digital Marketing and Geopolitical Uncertainty in Banking Portfolio Management: Eridence for China Commercial Banks 65 Lazaros Ntasis, Christos E. Kounlzakis, Konstantinos Koronios, Panagiotis E. Dimitropoulos and Vanessa Ratten Chapter 5Digital Sport Marketing Vanessa Ratten and Ashleigh-Jane Thompson 75
VI՛ Contents Chapter 6 Entrepreneurship Education and Digital Marketing: What Does the Future Hold? Vanessa Ratten and Sumayya Rashid Chapter 7 Are We Already Living with Skynet? Anthropomorphic Artificial Intelligence to Enhance Customer Experience Rakibul Hasan, Park Thaichon and Scott Weaven Chapter 8 Blurring the Line between Physical and Digital Environment: The Impact of Artificial Intelligence on Customers’ Relationship and Customer Experience Rakibul Hasan, Scott Weaven and Park Thaichon 87 103 135 Chapter 9 An Analysis of Subliminal Static Images and Words Using Eye Tracking Techniques Anish Babu Zacharia and Nicolas Hamelin 155 Chapter 10 Igniting the Flame with Electronic Word-of-mouth in Digital Marketing Yi Ви, Park Thaichon and Joy Parkinson 181 Chapter 11 The Current Trends and Future Direction of Digitai and Relationship Marketing: A Business Perspective Tuyet-Mai Nguyen, Dung Le, Sara Quach, Park Thaichon and Vanessa Ratten Index 191 201
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| adam_txt |
Contents List of Figures vii List of Tables ix About the Contributors xi List of Contributors Chapter 1 The Development and Current Trends of Digital Marketing and Relationship Marketing Research xvii ƒ Dung Le, Tuyet-Mai Nguyen, Sara Quach, Park Thaichon and Vanessa Ratten Chapter 2 Abandonment Issues: Why Consumers Abandon Online Shopping Carts 19 Pemika Rochanapon, Michelle Stankovič, Matthew Barber, Billy Sung and Sean Lee Chapter 3 Vietnam Digital Marketing and Social Entrepreneurship in 41 Ngoc Le and Vanessa Ratten Chapter 4 Digital Marketing and Geopolitical Uncertainty in Banking Portfolio Management: Eridence for China Commercial Banks 65 Lazaros Ntasis, Christos E. Kounlzakis, Konstantinos Koronios, Panagiotis E. Dimitropoulos and Vanessa Ratten Chapter 5Digital Sport Marketing Vanessa Ratten and Ashleigh-Jane Thompson 75
VI՛ Contents Chapter 6 Entrepreneurship Education and Digital Marketing: What Does the Future Hold? Vanessa Ratten and Sumayya Rashid Chapter 7 Are We Already Living with Skynet? Anthropomorphic Artificial Intelligence to Enhance Customer Experience Rakibul Hasan, Park Thaichon and Scott Weaven Chapter 8 Blurring the Line between Physical and Digital Environment: The Impact of Artificial Intelligence on Customers’ Relationship and Customer Experience Rakibul Hasan, Scott Weaven and Park Thaichon 87 103 135 Chapter 9 An Analysis of Subliminal Static Images and Words Using Eye Tracking Techniques Anish Babu Zacharia and Nicolas Hamelin 155 Chapter 10 Igniting the Flame with Electronic Word-of-mouth in Digital Marketing Yi Ви, Park Thaichon and Joy Parkinson 181 Chapter 11 The Current Trends and Future Direction of Digitai and Relationship Marketing: A Business Perspective Tuyet-Mai Nguyen, Dung Le, Sara Quach, Park Thaichon and Vanessa Ratten Index 191 201 |
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| spelling | Developing digital marketing relationship perspectives edited by Park Thaichon (Griffith University, Australia) and Vanessa Ratten (La Trobe University, Australia) First edition Bingley, UK emerald Publishing 2021 xv, 206 Seiten Illustrationen 23 cm txt rdacontent n rdamedia nc rdacarrier Digitalisierung (DE-588)4123065-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Internet marketing (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s Digitalisierung (DE-588)4123065-6 s b DE-604 Thaichon, Park (DE-588)1120024676 edt Ratten, Vanessa (DE-588)1160248095 edt Erscheint auch als Online-Ausgabe, Epub 978-1-80071-350-5 Erscheint auch als Online-Ausgabe 978-1-80071-348-2 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032778928&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Developing digital marketing relationship perspectives Digitalisierung (DE-588)4123065-6 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4123065-6 (DE-588)4037589-4 (DE-588)4143413-4 |
| title | Developing digital marketing relationship perspectives |
| title_auth | Developing digital marketing relationship perspectives |
| title_exact_search | Developing digital marketing relationship perspectives |
| title_exact_search_txtP | Developing digital marketing relationship perspectives |
| title_full | Developing digital marketing relationship perspectives edited by Park Thaichon (Griffith University, Australia) and Vanessa Ratten (La Trobe University, Australia) |
| title_fullStr | Developing digital marketing relationship perspectives edited by Park Thaichon (Griffith University, Australia) and Vanessa Ratten (La Trobe University, Australia) |
| title_full_unstemmed | Developing digital marketing relationship perspectives edited by Park Thaichon (Griffith University, Australia) and Vanessa Ratten (La Trobe University, Australia) |
| title_short | Developing digital marketing |
| title_sort | developing digital marketing relationship perspectives |
| title_sub | relationship perspectives |
| topic | Digitalisierung (DE-588)4123065-6 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Digitalisierung Marketing Aufsatzsammlung |
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