Digital transformation management for agile organizations: a compass to sail the digital world
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Bingley, UK
emerald Publishing
2021
|
| Ausgabe: | First edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xiv, 194 Seiten Illustrationen, Diagramme |
| ISBN: | 9781800431720 |
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Datensatz im Suchindex
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| adam_text | Contents List of Figures List of Tables ix xi About the Authors xiii Acknowledgments xv introduction Chapter 1 ! Building a Digital Transformation Strategy 5 1.1 Strategy and Digitalisation: An Introduction 1.2 Strategic Management Theories and Digitalisation 1.2.1 Digital Resource-based View 1.2.2 Digital Knowledge-based View 1.2.3 Digital Dynamic Capabilities 1.3 Digital Transformation as a Strategic Process 1.3. ! Haw to Structure the Digital Transformation Strategy 1.3.2 Different Extents of Digital Transformation 1.3.3 Digital Competitive Position 1.4 Strategic Challenges of Going Digital: Practical Takeaways 1.4.1 Addressing the Challenges 1.4.2 The Seven Decisions that Matter in a Digital Transformation: A CEO s Guide to Reinvention 5 9 9 10 12 15 15 19 21 22 22 Chapter 2 29 Technologies 4.0 Towards Digital Transformation 2.1. Technologies 4.0: Categories and Concepts 2.1.1. Data Collection, Exploitation, Management and Protection 2.1.2 Transition from ‘Digital’ to Real in a Smart Factory 2.2. Impact Of Technologies 4.0 On Competitive Ecosystems 2.3. Assessment In Digital Transformation Processes 23 29 29 35 38 45
Contents Chapter 3 Digital Business Models 3.1 Introduction to Digital Business Models 3.2 Business Models: Their Architecture and Relevance 3.3 Business Model Digitalisation of Traditional Companies 3.3.1 How to Digitalise a Business Model Takeaways from Disney 3.3.2 How to Digitalise a Business Model. Takeaways from Domino s Pizza 3.3.3 Digital-driven Servitisation 3.4 Missing the Train of Digitalisation. Lessons From Blockbuster Versus Netflix 3.4.1. 3.4.2. 3.4.3. 3.4.4. Before Streaming: The Blockbuster Case Netflix Act I: Film Rental Netflix Act It: Streaming How Strategies Change Act I: From ‘Binge Watching’ to ‘Binge-Racing’ 3.4.5. How Strategies Change Act II: Bandersnatch Chapter 4 Shifting Paradigms in Modern Marketing 4.1 The Road to Modern Marketing Lead by Digital Transformation 4.2 Modern Marketing as Data-Driven and Predictive 4.3. Exploiting Big Data for Mass Personalisation 4.3.1. Display Advertising 4.3.2. Email Advertising!Marketing 4.3.3. Search Engine Marketing and Optimisation 4.4. Effectiveness in the Era of Modern Marketing: A Selection of Emerging Topics 4.5. Retention Strategies and Churn Management Chapter 5 Digital Leadership 5.1 Defining Digital Leadership 5.2 How Leaders Should Stimulate a Digital Culture 5.2.1 What is a Digital Culture 5.2.2 Learning Culture 5.2.3 How to Face the Unknown in the Era of Digital Innovation 51 51 52 53 55 57 59 63 64 66 66 68 68 71 71 73 77 77 78 78 79 91 97 97 99 100 100 102
Contents vii 5.3 How To Effective!}· be a ‘Digital’ Leader 5.3.1 Howto Volte-Face the Way of Working and Thinking in the Company 5.4 Five Rules for Leadership 5.4.1 Λ New Culture of Leadership 107 109 112 Chapter 6 117 Human Resource Management and Digitalisation 6.1 A New Era for the Human Resource Management 6.2 Core HR Process at the Times of Digital Transformation 6.2.1 Digital HR 6.2.2 An Incredible Example of HR Digital Innovation: The Smart Working 6.3 The New Figures in the Corporations 6.4. The Five Traits of a Successful Chief Innovation Officer 6.4.1. Business Leader 6.4.2. Agent of Change 6.4.3. Talent Scout 6.4.4. Revolutionary Culture 6.4.5. Tech Instructor 6.5 Case Study ֊ Avio Aero Chapter7 Data Management 103 117 120 122 123 125 ¡30 130 132 133 134 134 135 139 7.1. Exploiting Key Assets for Business Management 7.2. Business Processes in Data Management 7.2.1. Intelligence Phase: Identify Big Data, Acquire!Store, Organise 7.2.2. Design Phase: Model Planning and Data Analytics 7.2.3. Choice Phase: Analyse, Evaluate and Decide 7.2.4. Implementation Phase 7.3. Big Data Analytics and Knowledge Management 7.4. Data Management Platform 139 141 Chapter 8 153 Digital Ecosystems 8.1 Introduction to Digital Ecosystems 8.2 Ecosystems, Business Ecosystems, and DigitalEcosystems 8.3 Platforms as Digital Ecosystems 8.3.1 Different Types of Platform 8.4 Business Models of Platforms: Features and Dynamics ¡42 143 145 146 146 150 153 154 156 158 159
viii Contents Chapter 9 Agility for Successful Digitai Transformation 9.1 Past Intuitions and Present Pitfalls in a VUCA World 167 9.4 A Change Management Approach 9.5 A Framework for Digital Transformation 9.6 A Digital Mind-Set and Final Remarks ¡67 169 169 169 ¡69 170 172 ¡73 ¡74 ¡74 ¡74 174 175 177 183 Index 189 9.1.1. 9.1.2. 9.1.3. 9.1.4. Volatility Uncertainty Complexity Ambiguity 9.2 The Need for Agility 9.3 It is not the Only Innovation. Lead the Digital World! 9.3.1. 9.3.2. 9.3.3. 9.3.4. 9.3.5. Digital Leadership Experiment and Be Ready to Fail Rethink Control Reality Simplification Be Open
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| adam_txt |
Contents List of Figures List of Tables ix xi About the Authors xiii Acknowledgments xv introduction Chapter 1 ! Building a Digital Transformation Strategy 5 1.1 Strategy and Digitalisation: An Introduction 1.2 Strategic Management Theories and Digitalisation 1.2.1 Digital Resource-based View 1.2.2 Digital Knowledge-based View 1.2.3 Digital Dynamic Capabilities 1.3 Digital Transformation as a Strategic Process 1.3. ! Haw to Structure the Digital Transformation Strategy 1.3.2 Different Extents of Digital Transformation 1.3.3 Digital Competitive Position 1.4 Strategic Challenges of Going Digital: Practical Takeaways 1.4.1 Addressing the Challenges 1.4.2 The Seven Decisions that Matter in a Digital Transformation: A CEO's Guide to Reinvention 5 9 9 10 12 15 15 19 21 22 22 Chapter 2 29 Technologies 4.0 Towards Digital Transformation 2.1. Technologies 4.0: Categories and Concepts 2.1.1. Data Collection, Exploitation, Management and Protection 2.1.2 Transition from ‘Digital’ to 'Real' in a Smart Factory 2.2. Impact Of Technologies 4.0 On Competitive Ecosystems 2.3. Assessment In Digital Transformation Processes 23 29 29 35 38 45
Contents Chapter 3 Digital Business Models 3.1 Introduction to Digital Business Models 3.2 Business Models: Their Architecture and Relevance 3.3 Business Model Digitalisation of Traditional Companies 3.3.1 How to Digitalise a Business Model Takeaways from Disney 3.3.2 How to Digitalise a Business Model. Takeaways from Domino's Pizza 3.3.3 Digital-driven Servitisation 3.4 Missing the Train of Digitalisation. Lessons From Blockbuster Versus Netflix 3.4.1. 3.4.2. 3.4.3. 3.4.4. Before Streaming: The Blockbuster Case Netflix Act I: Film Rental Netflix Act It: Streaming How Strategies Change Act I: From ‘Binge Watching’ to ‘Binge-Racing’ 3.4.5. How Strategies Change Act II: Bandersnatch Chapter 4 Shifting Paradigms in Modern Marketing 4.1 The Road to Modern Marketing Lead by Digital Transformation 4.2 Modern Marketing as Data-Driven and Predictive 4.3. Exploiting Big Data for Mass Personalisation 4.3.1. Display Advertising 4.3.2. Email Advertising!Marketing 4.3.3. Search Engine Marketing and Optimisation 4.4. Effectiveness in the Era of Modern Marketing: A Selection of Emerging Topics 4.5. Retention Strategies and Churn Management Chapter 5 Digital Leadership 5.1 Defining Digital Leadership 5.2 How Leaders Should Stimulate a Digital Culture 5.2.1 What is a Digital Culture 5.2.2 Learning Culture 5.2.3 How to Face the Unknown in the Era of Digital Innovation 51 51 52 53 55 57 59 63 64 66 66 68 68 71 71 73 77 77 78 78 79 91 97 97 99 100 100 102
Contents vii 5.3 How To Effective!}· be a ‘Digital’ Leader 5.3.1 Howto Volte-Face the Way of Working and Thinking in the Company 5.4 Five Rules for Leadership 5.4.1 Λ New Culture of Leadership 107 109 112 Chapter 6 117 Human Resource Management and Digitalisation 6.1 A New Era for the Human Resource Management 6.2 Core HR Process at the Times of Digital Transformation 6.2.1 Digital HR 6.2.2 An Incredible Example of HR Digital Innovation: The Smart Working 6.3 The New Figures in the Corporations 6.4. The Five Traits of a Successful Chief Innovation Officer 6.4.1. Business Leader 6.4.2. Agent of Change 6.4.3. Talent Scout 6.4.4. Revolutionary Culture 6.4.5. Tech Instructor 6.5 Case Study ֊ Avio Aero Chapter7 Data Management 103 117 120 122 123 125 ¡30 130 132 133 134 134 135 139 7.1. Exploiting Key Assets for Business Management 7.2. Business Processes in Data Management 7.2.1. Intelligence Phase: Identify Big Data, Acquire!Store, Organise 7.2.2. Design Phase: Model Planning and Data Analytics 7.2.3. Choice Phase: Analyse, Evaluate and Decide 7.2.4. Implementation Phase 7.3. Big Data Analytics and Knowledge Management 7.4. Data Management Platform 139 141 Chapter 8 153 Digital Ecosystems 8.1 Introduction to Digital Ecosystems 8.2 Ecosystems, Business Ecosystems, and DigitalEcosystems 8.3 Platforms as Digital Ecosystems 8.3.1 Different Types of Platform 8.4 Business Models of Platforms: Features and Dynamics ¡42 143 145 146 146 150 153 154 156 158 159
viii Contents Chapter 9 Agility for Successful Digitai Transformation 9.1 Past Intuitions and Present Pitfalls in a VUCA World 167 9.4 A Change Management Approach 9.5 A Framework for Digital Transformation 9.6 A Digital Mind-Set and Final Remarks ¡67 169 169 169 ¡69 170 172 ¡73 ¡74 ¡74 ¡74 174 175 177 183 Index 189 9.1.1. 9.1.2. 9.1.3. 9.1.4. Volatility Uncertainty Complexity Ambiguity 9.2 The Need for Agility 9.3 It is not the Only Innovation. Lead the Digital World! 9.3.1. 9.3.2. 9.3.3. 9.3.4. 9.3.5. Digital Leadership Experiment and Be Ready to Fail Rethink Control Reality Simplification Be Open |
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| index_date | 2024-07-03T17:46:33Z |
| indexdate | 2024-07-10T09:10:26Z |
| institution | BVB |
| isbn | 9781800431720 |
| language | English |
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| publisher | emerald Publishing |
| record_format | marc |
| spelling | Bresciani, Stefano Verfasser (DE-588)1143533836 aut Digital transformation management for agile organizations a compass to sail the digital world Stefano Bresciani (University of Turin, Italy), Alberto Ferraris (University of Turin, Italy), Marco Romano (University of Catania, Italy) and Gabriele Santoro (University of Turin, Italy) First edition Bingley, UK emerald Publishing 2021 xiv, 194 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Organisationswandel (DE-588)4075693-2 gnd rswk-swf Digitalisierung (DE-588)4123065-6 gnd rswk-swf Informationstechnik (DE-588)4026926-7 gnd rswk-swf Agilität Management (DE-588)1123527725 gnd rswk-swf Personalorganisation (DE-588)4173895-0 gnd rswk-swf Personalentwicklung (DE-588)4121465-1 gnd rswk-swf Organisatorischer Wandel / (DE-627)091381894 / (DE-STW)12105-5 Digitalisierung / (DE-627)1028324774 / (DE-STW)30171-4 Agilität / (DE-627)1682408388 / (DE-STW)30200-2 Information technology / Management Industrial management / Technological innovations Organizational change Organisationswandel (DE-588)4075693-2 s Digitalisierung (DE-588)4123065-6 s Agilität Management (DE-588)1123527725 s DE-604 Personalorganisation (DE-588)4173895-0 s Personalentwicklung (DE-588)4121465-1 s Informationstechnik (DE-588)4026926-7 s Ferraris, Alberto Verfasser (DE-588)1236784529 aut Romano, Marco 1971- Verfasser (DE-588)1033731021 aut Santoro, Gabriele Verfasser (DE-588)1236784863 aut Erscheint auch als Online-Ausgabe 978-1-80043-171-3 Erscheint auch als Online-Ausgabe, EPUB 978-1-80043-173-7 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032778899&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Bresciani, Stefano Ferraris, Alberto Romano, Marco 1971- Santoro, Gabriele Digital transformation management for agile organizations a compass to sail the digital world Organisationswandel (DE-588)4075693-2 gnd Digitalisierung (DE-588)4123065-6 gnd Informationstechnik (DE-588)4026926-7 gnd Agilität Management (DE-588)1123527725 gnd Personalorganisation (DE-588)4173895-0 gnd Personalentwicklung (DE-588)4121465-1 gnd |
| subject_GND | (DE-588)4075693-2 (DE-588)4123065-6 (DE-588)4026926-7 (DE-588)1123527725 (DE-588)4173895-0 (DE-588)4121465-1 |
| title | Digital transformation management for agile organizations a compass to sail the digital world |
| title_auth | Digital transformation management for agile organizations a compass to sail the digital world |
| title_exact_search | Digital transformation management for agile organizations a compass to sail the digital world |
| title_exact_search_txtP | Digital transformation management for agile organizations a compass to sail the digital world |
| title_full | Digital transformation management for agile organizations a compass to sail the digital world Stefano Bresciani (University of Turin, Italy), Alberto Ferraris (University of Turin, Italy), Marco Romano (University of Catania, Italy) and Gabriele Santoro (University of Turin, Italy) |
| title_fullStr | Digital transformation management for agile organizations a compass to sail the digital world Stefano Bresciani (University of Turin, Italy), Alberto Ferraris (University of Turin, Italy), Marco Romano (University of Catania, Italy) and Gabriele Santoro (University of Turin, Italy) |
| title_full_unstemmed | Digital transformation management for agile organizations a compass to sail the digital world Stefano Bresciani (University of Turin, Italy), Alberto Ferraris (University of Turin, Italy), Marco Romano (University of Catania, Italy) and Gabriele Santoro (University of Turin, Italy) |
| title_short | Digital transformation management for agile organizations |
| title_sort | digital transformation management for agile organizations a compass to sail the digital world |
| title_sub | a compass to sail the digital world |
| topic | Organisationswandel (DE-588)4075693-2 gnd Digitalisierung (DE-588)4123065-6 gnd Informationstechnik (DE-588)4026926-7 gnd Agilität Management (DE-588)1123527725 gnd Personalorganisation (DE-588)4173895-0 gnd Personalentwicklung (DE-588)4121465-1 gnd |
| topic_facet | Organisationswandel Digitalisierung Informationstechnik Agilität Management Personalorganisation Personalentwicklung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032778899&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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