Media rhetoric: how advertising and digital media influence us
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Newcastle upon Tyne, UK
Cambridge Scholars Publishing
2021
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | vi, 147 Seiten Illustrationen 21 cm |
| ISBN: | 1527567796 9781527567795 |
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Datensatz im Suchindex
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| adam_text | Table of Contents Introduction.............................................................................................. 1 When Homo Rhetoricus Meets the Media: The Field and Scope ofMedia Rhetoric Samuel Mateus I. Advertising Rhetoric Chapter 1.................................................................................................. 29 Advertising as a Rhetorical Metagenre Ivone Ferreira Chapter 2................................................................................................... 45 Artwork as Representation in Advertising: A Visual Rhetorical Perspective Fatma Nazlı Köksall and Umit Inatei Chapter 3................................................................................................... 61 Iconic Rhetoric in the Discourse ofAdvertising Carmen Neamţu II. Procedural and Digital Rhetoric Chapter 4................................................................................................... 79 Rhetoric in Videogames: What Makes Games Persuasive? Tauel Harper and Jordana Elliott Chapter 5................................................................................................... 99 A Rhetorical Frameworkfor Impact Design in Games Eric Walsh III. Rhetorical Case-Study Chapter 6.................................................................................. Brevity, Emotion and Frugality in Political Media Rhetoric The Use ofSoundbite in Portuguese Political Discourse Francisca Gonçalves Amorim 125
vi Table of Contents Contributors............................................................................................. 145
This volume considers the paramount implications to persuasive communication that media brought regarding how we think, express, argument and feel together. It is concerned with both the media practice of rhetoric activity and the rhetorical practice of media activity: it respects how the media integrated rhetorical speech, and analyses how rhetoric adapted to media societies. Media and rhetoric are highly dependent on each other because, to persuasively communicate today, media must also be considered. The book is about how the media alter the ways we talk, discuss, argue and convince. It is focused on the theoretical and empirical analysis of communication technologies such as advertising and digital technologies as persuasive mechanisms and central tenets of contemporary 21st century rhetoric. Concentrating on two of the most fundamental areas of media rhetoric—advertising and digital media—the six chapters, authored by scholars from around the world, demonstrate how persuasive speech is exerted in, through and by the media. Samuel Mateus, PhD, teaches Rhetoric and Communication at Madeira University, Portugal, and is the author of Introduction to Rhetoric in the 21st Century (2018). His research focuses on media rhetoric and, particularly, advertising rhetoric. His publications include “Welcome to Media Rhetoric: Where Human Persuasion and Technological Means Collide” (2021); “In medias res - the mediation conundrum” (2020); “Affective Rhetoric: What Is It, and Why It Matters” in Affect, Emotion, and Rhetorical Persuasion in Mass Communication (2018); and Psychagogia
and the Rhetoric of Desire and Affect” in Rhetoric and Communications E-Journal (2018). He is also the co-editor of From Multitude to Crowds: Collective Action and the Media (2015).
|
| adam_txt |
Table of Contents Introduction. 1 When Homo Rhetoricus Meets the Media: The Field and Scope ofMedia Rhetoric Samuel Mateus I. Advertising Rhetoric Chapter 1. 29 Advertising as a Rhetorical Metagenre Ivone Ferreira Chapter 2. 45 Artwork as Representation in Advertising: A Visual Rhetorical Perspective Fatma Nazlı Köksall and Umit Inatei Chapter 3. 61 Iconic Rhetoric in the Discourse ofAdvertising Carmen Neamţu II. Procedural and Digital Rhetoric Chapter 4. 79 Rhetoric in Videogames: What Makes Games Persuasive? Tauel Harper and Jordana Elliott Chapter 5. 99 A Rhetorical Frameworkfor Impact Design in Games Eric Walsh III. Rhetorical Case-Study Chapter 6. Brevity, Emotion and Frugality in Political Media Rhetoric The Use ofSoundbite in Portuguese Political Discourse Francisca Gonçalves Amorim 125
vi Table of Contents Contributors. 145
This volume considers the paramount implications to persuasive communication that media brought regarding how we think, express, argument and feel together. It is concerned with both the media practice of rhetoric activity and the rhetorical practice of media activity: it respects how the media integrated rhetorical speech, and analyses how rhetoric adapted to media societies. Media and rhetoric are highly dependent on each other because, to persuasively communicate today, media must also be considered. The book is about how the media alter the ways we talk, discuss, argue and convince. It is focused on the theoretical and empirical analysis of communication technologies such as advertising and digital technologies as persuasive mechanisms and central tenets of contemporary 21st century rhetoric. Concentrating on two of the most fundamental areas of media rhetoric—advertising and digital media—the six chapters, authored by scholars from around the world, demonstrate how persuasive speech is exerted in, through and by the media. Samuel Mateus, PhD, teaches Rhetoric and Communication at Madeira University, Portugal, and is the author of Introduction to Rhetoric in the 21st Century (2018). His research focuses on media rhetoric and, particularly, advertising rhetoric. His publications include “Welcome to Media Rhetoric: Where Human Persuasion and Technological Means Collide” (2021); “In medias res - the mediation conundrum” (2020); “Affective Rhetoric: What Is It, and Why It Matters” in Affect, Emotion, and Rhetorical Persuasion in Mass Communication (2018); and "Psychagogia
and the Rhetoric of Desire and Affect” in Rhetoric and Communications E-Journal (2018). He is also the co-editor of From Multitude to Crowds: Collective Action and the Media (2015). |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
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| discipline_str_mv | Allgemeines Wirtschaftswissenschaften |
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| spelling | Media rhetoric how advertising and digital media influence us edited by Samuel Mateus Newcastle upon Tyne, UK Cambridge Scholars Publishing 2021 vi, 147 Seiten Illustrationen 21 cm txt rdacontent n rdamedia nc rdacarrier Neue Medien (DE-588)4196910-8 gnd rswk-swf Beeinflussung (DE-588)4005203-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbung / (DE-627)091400260 / (DE-STW)12846-5 Digitalisierung / (DE-627)1028324774 / (DE-STW)30171-4 Rhetorik / (DE-627)091386772 / (DE-STW)19776-0 Advertising / Psychological aspects Digital media / Psychological aspects Persuasion (Psychology) Mass media / Influence Social media / Influence (DE-588)4143413-4 Aufsatzsammlung gnd-content Neue Medien (DE-588)4196910-8 s Werbung (DE-588)4065541-6 s Beeinflussung (DE-588)4005203-5 s DE-604 Mateus, Samuel 1982- (DE-588)1081552875 edt Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032772773&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032772773&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
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| title | Media rhetoric how advertising and digital media influence us |
| title_auth | Media rhetoric how advertising and digital media influence us |
| title_exact_search | Media rhetoric how advertising and digital media influence us |
| title_exact_search_txtP | Media rhetoric how advertising and digital media influence us |
| title_full | Media rhetoric how advertising and digital media influence us edited by Samuel Mateus |
| title_fullStr | Media rhetoric how advertising and digital media influence us edited by Samuel Mateus |
| title_full_unstemmed | Media rhetoric how advertising and digital media influence us edited by Samuel Mateus |
| title_short | Media rhetoric |
| title_sort | media rhetoric how advertising and digital media influence us |
| title_sub | how advertising and digital media influence us |
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