Essentials of marketing analytics:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
McGraw-Hill
[2022]
|
| Ausgabe: | International student edition |
| Schlagworte: | |
| Beschreibung: | xviii, 462 Seiten Illustrationen, Diagramme, Karten |
| ISBN: | 9781260597745 |
Internformat
MARC
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| 245 | 1 | 0 | |a Essentials of marketing analytics |c Joseph F. Hair, Jr., University of South Alabama, Dana E. Harrison, East Tennessee State University, Haya Ajjan, Elon University |
| 250 | |a International student edition | ||
| 264 | 1 | |a New York, NY |b McGraw-Hill |c [2022] | |
| 264 | 4 | |c © 2021 | |
| 300 | |a xviii, 462 Seiten |b Illustrationen, Diagramme, Karten | ||
| 336 | |b txt |2 rdacontent | ||
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| 700 | 1 | |a Ajjan, Haya |0 (DE-588)1236286103 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032756966 | ||
Datensatz im Suchindex
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| bvnumber | BV047354836 |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | International student edition |
| format | Book |
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| id | DE-604.BV047354836 |
| illustrated | Illustrated |
| index_date | 2024-07-03T17:39:19Z |
| indexdate | 2024-07-10T09:09:49Z |
| institution | BVB |
| isbn | 9781260597745 |
| language | English |
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| physical | xviii, 462 Seiten Illustrationen, Diagramme, Karten |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Hair, Joseph F. 1944- (DE-588)135615828 aut Essentials of marketing analytics Joseph F. Hair, Jr., University of South Alabama, Dana E. Harrison, East Tennessee State University, Haya Ajjan, Elon University International student edition New York, NY McGraw-Hill [2022] © 2021 xviii, 462 Seiten Illustrationen, Diagramme, Karten txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Analyse (DE-588)4122795-5 gnd rswk-swf Datenverarbeitung (DE-588)4011152-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Analyse (DE-588)4122795-5 s Datenverarbeitung (DE-588)4011152-0 s DE-604 Harrison, Dana E. (DE-588)1236285204 aut Ajjan, Haya (DE-588)1236286103 aut |
| spellingShingle | Hair, Joseph F. 1944- Harrison, Dana E. Ajjan, Haya Essentials of marketing analytics Marketing (DE-588)4037589-4 gnd Analyse (DE-588)4122795-5 gnd Datenverarbeitung (DE-588)4011152-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4122795-5 (DE-588)4011152-0 |
| title | Essentials of marketing analytics |
| title_auth | Essentials of marketing analytics |
| title_exact_search | Essentials of marketing analytics |
| title_exact_search_txtP | Essentials of marketing analytics |
| title_full | Essentials of marketing analytics Joseph F. Hair, Jr., University of South Alabama, Dana E. Harrison, East Tennessee State University, Haya Ajjan, Elon University |
| title_fullStr | Essentials of marketing analytics Joseph F. Hair, Jr., University of South Alabama, Dana E. Harrison, East Tennessee State University, Haya Ajjan, Elon University |
| title_full_unstemmed | Essentials of marketing analytics Joseph F. Hair, Jr., University of South Alabama, Dana E. Harrison, East Tennessee State University, Haya Ajjan, Elon University |
| title_short | Essentials of marketing analytics |
| title_sort | essentials of marketing analytics |
| topic | Marketing (DE-588)4037589-4 gnd Analyse (DE-588)4122795-5 gnd Datenverarbeitung (DE-588)4011152-0 gnd |
| topic_facet | Marketing Analyse Datenverarbeitung |
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