The dynamics of persuasion: communication and attitudes in the twenty-first century
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York ; London
Routledge
2021
|
| Edition: | 7th edition, international student edition |
| Series: | Routledge communication series
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | ix, 566 Seiten Illustrationen |
| ISBN: | 9780367509842 |
Staff View
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Record in the Search Index
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| adam_text | Contents vii ix Preface Acknowledgments Part One: Foundations 1 Chapter 1 Introduction to Persuasion 3 Chapter 2 Foundations of Persuasion 21 Chapter 3 Historical, Scientific, and Ethical Foundations 53 Part Two: The Nature of Attitudes Chapter 4 Chapter 5 75 77 Attitudes: Definition and Structure The Power of Our Passions: Theory and Research on Strong Attitudes 101 Chapter 6 Attitudes: Functions and Consequences 139 Chapter 7 Attitude Measurement 175 Part Three: Changing Attitudes and Behavior z 203 Chapter 8 Processing Persuasive Communications 205 Chapter 9 Who Says It : Charisma, Authority, and the Controversial Milgram Study 247 Chapter 10 Who Says It : Credibility and Social Attractiveness 269 Chapter 11 Fundamentals of the Message 297 V
Contents Chapter 12 Emotional Message Appeals: Fear and Guilt 339 Chapter 13 Cognitive Dissonance Theory 367 Part Four: Persuasive Communication Contexts 399 Chapter 14 Interpersonal Persuasion 401 Chapter 15 Advertising, Marketing, and Persuasion 437 Chapter 16 Health Communication Campaigns 483 Glossary Subject Index Author Index vi 525 531 544
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| adam_txt |
Contents vii ix Preface Acknowledgments Part One: Foundations 1 Chapter 1 Introduction to Persuasion 3 Chapter 2 Foundations of Persuasion 21 Chapter 3 Historical, Scientific, and Ethical Foundations 53 Part Two: The Nature of Attitudes Chapter 4 Chapter 5 75 77 Attitudes: Definition and Structure The Power of Our Passions: Theory and Research on Strong Attitudes 101 Chapter 6 Attitudes: Functions and Consequences 139 Chapter 7 Attitude Measurement 175 Part Three: Changing Attitudes and Behavior z 203 Chapter 8 Processing Persuasive Communications 205 Chapter 9 "Who Says It": Charisma, Authority, and the Controversial Milgram Study 247 Chapter 10 "Who Says It": Credibility and Social Attractiveness 269 Chapter 11 Fundamentals of the Message 297 V
Contents Chapter 12 Emotional Message Appeals: Fear and Guilt 339 Chapter 13 Cognitive Dissonance Theory 367 Part Four: Persuasive Communication Contexts 399 Chapter 14 Interpersonal Persuasion 401 Chapter 15 Advertising, Marketing, and Persuasion 437 Chapter 16 Health Communication Campaigns 483 Glossary Subject Index Author Index vi 525 531 544 |
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| spelling | Perloff, Richard M. Verfasser (DE-588)106727409X aut The dynamics of persuasion communication and attitudes in the twenty-first century Richard M. Perloff 7th edition, international student edition New York ; London Routledge 2021 ix, 566 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Routledge communication series Massenmedien (DE-588)4037877-9 gnd rswk-swf Beeinflussung (DE-588)4005203-5 gnd rswk-swf Massenmedien (DE-588)4037877-9 s Beeinflussung (DE-588)4005203-5 s DE-604 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032755647&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | The dynamics of persuasion communication and attitudes in the twenty-first century |
| title_auth | The dynamics of persuasion communication and attitudes in the twenty-first century |
| title_exact_search | The dynamics of persuasion communication and attitudes in the twenty-first century |
| title_exact_search_txtP | The dynamics of persuasion communication and attitudes in the twenty-first century |
| title_full | The dynamics of persuasion communication and attitudes in the twenty-first century Richard M. Perloff |
| title_fullStr | The dynamics of persuasion communication and attitudes in the twenty-first century Richard M. Perloff |
| title_full_unstemmed | The dynamics of persuasion communication and attitudes in the twenty-first century Richard M. Perloff |
| title_short | The dynamics of persuasion |
| title_sort | the dynamics of persuasion communication and attitudes in the twenty first century |
| title_sub | communication and attitudes in the twenty-first century |
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