Über dem Rauschen: wie Content Menschen und Marken verbindet
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Hamburg
CRM Verlag
[2021]
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 371 Seiten Illustrationen |
| ISBN: | 9783982325507 3982325501 |
Staff View
MARC
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| 020 | |a 3982325501 |9 3-9823255-0-1 | ||
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| 041 | 0 | |a ger | |
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| 100 | 1 | |a Lanzerstorfer, Paul |d 1981- |e Verfasser |0 (DE-588)1238792448 |4 aut | |
| 245 | 1 | 0 | |a Über dem Rauschen |b wie Content Menschen und Marken verbindet |c Paul Lanzerstorfer |
| 264 | 1 | |a Hamburg |b CRM Verlag |c [2021] | |
| 300 | |a 371 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktkommunikation |0 (DE-588)4131075-5 |2 gnd |9 rswk-swf |
| 653 | |a Sichtbarkeit | ||
| 653 | |a Channel | ||
| 653 | |a Storytelling | ||
| 653 | |a Konzern | ||
| 653 | |a B2C | ||
| 653 | |a Affiliate | ||
| 653 | |a Content Marketing | ||
| 653 | |a Influencer | ||
| 653 | |a KMU | ||
| 653 | |a Data-Driven | ||
| 653 | |a Content | ||
| 653 | |a Persona | ||
| 653 | |a Marketing Funnel | ||
| 653 | |a Purpose Marketing | ||
| 653 | |a B2B | ||
| 653 | |a Werbung | ||
| 653 | |a Social Media Strategie | ||
| 653 | |a Marketing | ||
| 653 | |a Marketingstrategie | ||
| 653 | |a Conversion | ||
| 653 | |a Startup | ||
| 653 | |a Linkedin | ||
| 653 | |a Google Ads | ||
| 653 | |a Facebook | ||
| 653 | |a E-Mail-Marketing | ||
| 653 | |a Instagram | ||
| 689 | 0 | 0 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
| 689 | 0 | 1 | |a Marktkommunikation |0 (DE-588)4131075-5 |D s |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-032744380 | ||
Record in the Search Index
| _version_ | 1804182559227117568 |
|---|---|
| adam_text | INHALTSVERZEICHNIS
PROLOG
12
1
EINFUEHRUNG
18
1.1
PERSONA
CENTRIC
20
1.2
CUSTOMER
JOURNEY
22
1.3
STORYTELLING
25
1.4
DATA-DRIVEN
28
2
ZIELE
UND
KENNZAHLEN
32
2.1
DIE
VIER
STOSSRICHTUNGEN
DER
ZIELE
33
2.2
DEMOGRAFIEN
50
2.3
TARGETING
52
2.4
TRAFFIC
53
2.5
SOCIAL
MEDIA
63
2.6
VIDEO
70
2.7
VANITY
KPLS
71
3
PERSONAS
77
3.1
ANTI-PERSONAS
80
3.2
STEREOTYPE
ANSPRECHPERSONEN
81
3.3
PERSONA-AUSWAHL
84
3.4
MERKMALE
88
3.5
MARKENIDENTIFIKATION
122
3.6
PERSONA-BESCHREIBUNG
123
3.7
PERSONAS
VERIFIZIEREN
125
4
KANAELE
132
4.1
RECHERCHE
134
4.2
ENTERTAINMENT
146
4.3
SOCIAL-MEDIA-PLATTFORMEN
164
4.4
MESSENGER
173
4.5
VIRTUELLE
ASSISTENTEN
179
4.6
MOBILE
APPS
182
4.7
OFFLINE-KANAELE
182
-10
5
PERSONA
JOURNEY
186
5.1
PRE-AWARENESS-PHASE
188
5.2
AWARENESS-PHASE
192
5.3
CONSIDERATION-PHASE
203
5.4
DECISION-PHASE
216
5.5
DELIGHT-PHASE
226
6
CONTENT
244
6.1
GUTER
CONTENT
245
6.2
CORE
STORY
250
6.3
STORYTELLING
255
6.4
INFORMATIONSAUFBEREITUNG
292
6.5
USER
GENERATED
CONTENT
304
7
DISTRIBUTIONS-STRATEGIE
319
7.1
TOUCHPOINTS
320
7.2
MARKETING
FUNNEL
321
7.3
OWNED,
EARNED
UND
PAID
MEDIA
323
7.4
DATA-DRIVEN
MARKETING
331
7.5
RESSOURCEN
341
7.6
DAS
UNENDLICHE
SPIEL
345
8
EPILOG
348
9
DANKSAGUNG
349
10
LITERATURVERZEICHNIS
351
11
INDEX
360
12
UEBER
DEN
AUTOR
364
-11
|
| adam_txt |
INHALTSVERZEICHNIS
PROLOG
12
1
EINFUEHRUNG
18
1.1
PERSONA
CENTRIC
20
1.2
CUSTOMER
JOURNEY
22
1.3
STORYTELLING
25
1.4
DATA-DRIVEN
28
2
ZIELE
UND
KENNZAHLEN
32
2.1
DIE
VIER
STOSSRICHTUNGEN
DER
ZIELE
33
2.2
DEMOGRAFIEN
50
2.3
TARGETING
52
2.4
TRAFFIC
53
2.5
SOCIAL
MEDIA
63
2.6
VIDEO
70
2.7
VANITY
KPLS
71
3
PERSONAS
77
3.1
ANTI-PERSONAS
80
3.2
STEREOTYPE
ANSPRECHPERSONEN
81
3.3
PERSONA-AUSWAHL
84
3.4
MERKMALE
88
3.5
MARKENIDENTIFIKATION
122
3.6
PERSONA-BESCHREIBUNG
123
3.7
PERSONAS
VERIFIZIEREN
125
4
KANAELE
132
4.1
RECHERCHE
134
4.2
ENTERTAINMENT
146
4.3
SOCIAL-MEDIA-PLATTFORMEN
164
4.4
MESSENGER
173
4.5
VIRTUELLE
ASSISTENTEN
179
4.6
MOBILE
APPS
182
4.7
OFFLINE-KANAELE
182
-10
5
PERSONA
JOURNEY
186
5.1
PRE-AWARENESS-PHASE
188
5.2
AWARENESS-PHASE
192
5.3
CONSIDERATION-PHASE
203
5.4
DECISION-PHASE
216
5.5
DELIGHT-PHASE
226
6
CONTENT
244
6.1
GUTER
CONTENT
245
6.2
CORE
STORY
250
6.3
STORYTELLING
255
6.4
INFORMATIONSAUFBEREITUNG
292
6.5
USER
GENERATED
CONTENT
304
7
DISTRIBUTIONS-STRATEGIE
319
7.1
TOUCHPOINTS
320
7.2
MARKETING
FUNNEL
321
7.3
OWNED,
EARNED
UND
PAID
MEDIA
323
7.4
DATA-DRIVEN
MARKETING
331
7.5
RESSOURCEN
341
7.6
DAS
UNENDLICHE
SPIEL
345
8
EPILOG
348
9
DANKSAGUNG
349
10
LITERATURVERZEICHNIS
351
11
INDEX
360
12
UEBER
DEN
AUTOR
364
-11 |
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| author | Lanzerstorfer, Paul 1981- |
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| building | Verbundindex |
| bvnumber | BV047342004 |
| ctrlnum | (OCoLC)1260146727 (DE-599)DNB1231934735 |
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| id | DE-604.BV047342004 |
| illustrated | Illustrated |
| index_date | 2024-07-03T17:34:40Z |
| indexdate | 2024-07-10T09:09:28Z |
| institution | BVB |
| isbn | 9783982325507 3982325501 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032744380 |
| oclc_num | 1260146727 |
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| owner | DE-B170 DE-29 |
| owner_facet | DE-B170 DE-29 |
| physical | 371 Seiten Illustrationen |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | CRM Verlag |
| record_format | marc |
| spelling | Lanzerstorfer, Paul 1981- Verfasser (DE-588)1238792448 aut Über dem Rauschen wie Content Menschen und Marken verbindet Paul Lanzerstorfer Hamburg CRM Verlag [2021] 371 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Online-Marketing (DE-588)7706419-7 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Sichtbarkeit Channel Storytelling Konzern B2C Affiliate Content Marketing Influencer KMU Data-Driven Content Persona Marketing Funnel Purpose Marketing B2B Werbung Social Media Strategie Marketing Marketingstrategie Conversion Startup Google Ads E-Mail-Marketing Online-Marketing (DE-588)7706419-7 s Marktkommunikation (DE-588)4131075-5 s DE-604 Erscheint auch als Online-Ausgabe 978-3-9823255-1-4 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032744380&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Lanzerstorfer, Paul 1981- Über dem Rauschen wie Content Menschen und Marken verbindet Online-Marketing (DE-588)7706419-7 gnd Marktkommunikation (DE-588)4131075-5 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4131075-5 |
| title | Über dem Rauschen wie Content Menschen und Marken verbindet |
| title_auth | Über dem Rauschen wie Content Menschen und Marken verbindet |
| title_exact_search | Über dem Rauschen wie Content Menschen und Marken verbindet |
| title_exact_search_txtP | Über dem Rauschen wie Content Menschen und Marken verbindet |
| title_full | Über dem Rauschen wie Content Menschen und Marken verbindet Paul Lanzerstorfer |
| title_fullStr | Über dem Rauschen wie Content Menschen und Marken verbindet Paul Lanzerstorfer |
| title_full_unstemmed | Über dem Rauschen wie Content Menschen und Marken verbindet Paul Lanzerstorfer |
| title_short | Über dem Rauschen |
| title_sort | uber dem rauschen wie content menschen und marken verbindet |
| title_sub | wie Content Menschen und Marken verbindet |
| topic | Online-Marketing (DE-588)7706419-7 gnd Marktkommunikation (DE-588)4131075-5 gnd |
| topic_facet | Online-Marketing Marktkommunikation |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032744380&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT lanzerstorferpaul uberdemrauschenwiecontentmenschenundmarkenverbindet |