Advances in National Brand and Private Label Marketing: Eighth International Conference, 2021
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cham
Springer
2021
Cham Springer International Publishing |
| Series: | Springer Proceedings in Business and Economics
|
| Subjects: | |
| Online Access: | DE-522 DE-634 DE-526 DE-1043 DE-1046 DE-858 DE-Aug4 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-859 DE-860 DE-1049 DE-861 DE-863 DE-862 DE-523 DE-2070s DE-91 DE-473 DE-19 DE-703 DE-20 DE-706 DE-824 DE-739 Volltext |
| Physical Description: | 1 Online-Ressource (XII, 132 Seiten) 21 Illustrationen, 12 Illustrationen (farbig) |
| ISBN: | 9783030769352 |
| ISSN: | 2198-7254 |
| DOI: | 10.1007/978-3-030-76935-2 |
Staff View
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Record in the Search Index
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| author2 | Martínez-López, Francisco J. Gázquez-Abad, Juan Carlos |
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| author_facet | Martínez-López, Francisco J. Gázquez-Abad, Juan Carlos |
| building | Verbundindex |
| bvnumber | BV047316498 |
| classification_rvk | QP 624 |
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| ctrlnum | (ZDB-2-BUM)9783030769352 (OCoLC)1256420439 (DE-599)BVBBV047316498 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-030-76935-2 |
| format | Electronic eBook |
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| genre | (DE-588)1071861417 Konferenzschrift 2021 gnd-content |
| genre_facet | Konferenzschrift 2021 |
| id | DE-604.BV047316498 |
| illustrated | Illustrated |
| index_date | 2024-07-03T17:27:43Z |
| indexdate | 2025-02-20T07:02:12Z |
| institution | BVB |
| isbn | 9783030769352 |
| issn | 2198-7254 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032719336 |
| oclc_num | 1256420439 |
| open_access_boolean | |
| owner | DE-573 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-522 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-526 DE-2070s DE-11 |
| owner_facet | DE-573 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-522 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-526 DE-2070s DE-11 |
| physical | 1 Online-Ressource (XII, 132 Seiten) 21 Illustrationen, 12 Illustrationen (farbig) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2021 |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Springer Springer International Publishing |
| record_format | marc |
| series2 | Springer Proceedings in Business and Economics |
| spellingShingle | Advances in National Brand and Private Label Marketing Eighth International Conference, 2021 Branding Customer Relationship Management Consumer Behavior Online Marketing/Social Media Branding (Marketing) Customer relations—Management Motivation research (Marketing) Internet marketing Markenpolitik (DE-588)4144679-3 gnd Handelsmarke (DE-588)4023246-3 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4023246-3 (DE-588)1071861417 |
| title | Advances in National Brand and Private Label Marketing Eighth International Conference, 2021 |
| title_auth | Advances in National Brand and Private Label Marketing Eighth International Conference, 2021 |
| title_exact_search | Advances in National Brand and Private Label Marketing Eighth International Conference, 2021 |
| title_exact_search_txtP | Advances in National Brand and Private Label Marketing Eighth International Conference, 2021 |
| title_full | Advances in National Brand and Private Label Marketing Eighth International Conference, 2021 edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad |
| title_fullStr | Advances in National Brand and Private Label Marketing Eighth International Conference, 2021 edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad |
| title_full_unstemmed | Advances in National Brand and Private Label Marketing Eighth International Conference, 2021 edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad |
| title_short | Advances in National Brand and Private Label Marketing |
| title_sort | advances in national brand and private label marketing eighth international conference 2021 |
| title_sub | Eighth International Conference, 2021 |
| topic | Branding Customer Relationship Management Consumer Behavior Online Marketing/Social Media Branding (Marketing) Customer relations—Management Motivation research (Marketing) Internet marketing Markenpolitik (DE-588)4144679-3 gnd Handelsmarke (DE-588)4023246-3 gnd |
| topic_facet | Branding Customer Relationship Management Consumer Behavior Online Marketing/Social Media Branding (Marketing) Customer relations—Management Motivation research (Marketing) Internet marketing Markenpolitik Handelsmarke Konferenzschrift 2021 |
| url | https://doi.org/10.1007/978-3-030-76935-2 |
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