The branded supply chain: a new perspective in sustainable branding
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| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Milano
Bocconi University Press
April 2021
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| Edition: | First edition |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | xviii, 159 Seiten Illustrationen, Diagramme |
| ISBN: | 9788831322201 |
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| adam_text | Table of Contents Foreword by Ferruccio Ferragamo Foreword by Roberto Italia Introduction. Why a Branded Supply Chain? 1. ix xi xiii Branding Sustainability Beyond Green 1 1.1 Behind the scenes of brands 1.2 What is sustainability all about? 1.3 What is the Branded Supply Chain? 1 2 5 2. The Brand. From Promise to Purpose 2.1 The evolution of branding 2.2 From promise to experience 2.3 The brand as purpose 2.4 The new paradigm: People-led branding Insight. De Beers. Building Forever 7 7 9 11 15 21 3. Investors. Investing with Purpose 3.1 Why responsible investing 3.2 The ESG regulatory framework. An evolving landscape 31 31 36 3.3 Integrating ESG into the corporate strategy 3.4 The benchmarking challenges 3.5 The need for standardization 42 46 50
The Branded Supply Chain VI 4. 5. 6. The Supply Chain Decoded 4.1 The supply chain. An ever-evolving concept 55 55 4.2 The transformative trends behind supply chains evolution 4.3 From risk mitigation to value generation 4.4 Supply chain finance (by Emanuela Banfi) 58 63 66 Models of Supply Chain Governance 73 5.1 Supply chains: From markets to ecosystems 5.2 Why are ecosystems the future of supply chains? Insight. Li Fung. A supply chain orchestrator and a captive micro eco-system Insight. Italian tanneries. A macro eco-system based on sustainable development 73 77 Toward the Age of Transparency 6.1 Supply chain transparency defined 6.2 Supply chain transparency regulations: From mandatory to voluntary 6.3 Voluntary disclosure initiatives in the fashion industry 6.4 Blockchain as a technology for supply chain transparency Insight. Mutti. Building a transparent supply chain 7. 8. The Branded Supply Chain Narrative 7.1 Communication in times of scrutiny 7.2 The Branded Supply Chain narrative. From “care and check” to proactivism Insight. Davines. Building a branded narrative in beauty Salvatore Ferragamo. Sustainable Thinking Along the Supply Chain 81 A brand with a legacy: Shoemaker of Dreams 8.2 The Branded Supply Chain path 8.3 The fiiture ahead 79 84 91 91 95 97 99 102 111 111 114 128 137 137 138 143
Table of Contents 9. Loro Piana. The Wonderful Journey from Row to Rare vii 145 9.1 A brand with a purpose: Quality without compromise 145 9.2 The Branded Supply Chain: Select, transform and protect 147 9.3 Storytelling the journey from row to rare 150 Afterword by Stefania Lazzaroni 153 Bibliography 157 About the authors 161
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| adam_txt |
Table of Contents Foreword by Ferruccio Ferragamo Foreword by Roberto Italia Introduction. Why a Branded Supply Chain? 1. ix xi xiii Branding Sustainability Beyond Green 1 1.1 Behind the scenes of brands 1.2 What is sustainability all about? 1.3 What is the Branded Supply Chain? 1 2 5 2. The Brand. From Promise to Purpose 2.1 The evolution of branding 2.2 From promise to experience 2.3 The brand as purpose 2.4 The new paradigm: People-led branding Insight. De Beers. Building Forever 7 7 9 11 15 21 3. Investors. Investing with Purpose 3.1 Why responsible investing 3.2 The ESG regulatory framework. An evolving landscape 31 31 36 3.3 Integrating ESG into the corporate strategy 3.4 The benchmarking challenges 3.5 The need for standardization 42 46 50
The Branded Supply Chain VI 4. 5. 6. The Supply Chain Decoded 4.1 The supply chain. An ever-evolving concept 55 55 4.2 The transformative trends behind supply chains evolution 4.3 From risk mitigation to value generation 4.4 Supply chain finance (by Emanuela Banfi) 58 63 66 Models of Supply Chain Governance 73 5.1 Supply chains: From markets to ecosystems 5.2 Why are ecosystems the future of supply chains? Insight. Li Fung. A supply chain orchestrator and a captive micro eco-system Insight. Italian tanneries. A macro eco-system based on sustainable development 73 77 Toward the Age of Transparency 6.1 Supply chain transparency defined 6.2 Supply chain transparency regulations: From mandatory to voluntary 6.3 Voluntary disclosure initiatives in the fashion industry 6.4 Blockchain as a technology for supply chain transparency Insight. Mutti. Building a transparent supply chain 7. 8. The Branded Supply Chain Narrative 7.1 Communication in times of scrutiny 7.2 The Branded Supply Chain narrative. From “care and check” to proactivism Insight. Davines. Building a branded narrative in beauty Salvatore Ferragamo. Sustainable Thinking Along the Supply Chain 81 A brand with a legacy: Shoemaker of Dreams 8.2 The Branded Supply Chain path 8.3 The fiiture ahead 79 84 91 91 95 97 99 102 111 111 114 128 137 137 138 143
Table of Contents 9. Loro Piana. The Wonderful Journey from Row to Rare vii 145 9.1 A brand with a purpose: Quality without compromise 145 9.2 The Branded Supply Chain: Select, transform and protect 147 9.3 Storytelling the journey from row to rare 150 Afterword by Stefania Lazzaroni 153 Bibliography 157 About the authors 161 |
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| illustrated | Illustrated |
| index_date | 2024-07-03T17:26:18Z |
| indexdate | 2024-07-10T09:08:34Z |
| institution | BVB |
| isbn | 9788831322201 |
| language | English |
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| spelling | The branded supply chain a new perspective in sustainable branding edited by Stefania Saviolo, Gianmario Borney First edition Milano Bocconi University Press April 2021 xviii, 159 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Markenpolitik (DE-588)4144679-3 gnd rswk-swf Supply Chain Management (DE-588)4684051-5 gnd rswk-swf Nachhaltigkeit (DE-588)4326464-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Nachhaltigkeit (DE-588)4326464-5 s Supply Chain Management (DE-588)4684051-5 s DE-604 Saviolo, Stefania (DE-588)1029198837 edt Borney, Gianmario edt Digitalisierung UB Passau - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032714983&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | The branded supply chain a new perspective in sustainable branding Markenpolitik (DE-588)4144679-3 gnd Supply Chain Management (DE-588)4684051-5 gnd Nachhaltigkeit (DE-588)4326464-5 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4684051-5 (DE-588)4326464-5 |
| title | The branded supply chain a new perspective in sustainable branding |
| title_auth | The branded supply chain a new perspective in sustainable branding |
| title_exact_search | The branded supply chain a new perspective in sustainable branding |
| title_exact_search_txtP | The branded supply chain a new perspective in sustainable branding |
| title_full | The branded supply chain a new perspective in sustainable branding edited by Stefania Saviolo, Gianmario Borney |
| title_fullStr | The branded supply chain a new perspective in sustainable branding edited by Stefania Saviolo, Gianmario Borney |
| title_full_unstemmed | The branded supply chain a new perspective in sustainable branding edited by Stefania Saviolo, Gianmario Borney |
| title_short | The branded supply chain |
| title_sort | the branded supply chain a new perspective in sustainable branding |
| title_sub | a new perspective in sustainable branding |
| topic | Markenpolitik (DE-588)4144679-3 gnd Supply Chain Management (DE-588)4684051-5 gnd Nachhaltigkeit (DE-588)4326464-5 gnd |
| topic_facet | Markenpolitik Supply Chain Management Nachhaltigkeit |
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