Branded entertainment in Korea:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon
Routledge, Taylor & Francis Group
2021
|
| Schriftenreihe: | Routledge critical advertising studies
|
| Schlagworte: | |
| Online-Zugang: | TUM01 |
| Beschreibung: | "Routledge Focus"--from cover. - Includes bibliographical references and index Media and advertising in Korea -- Branded entertainment: Literature review -- Branded entertainment in practice -- Issues, challenges and prospects -- Conclusion |
| Beschreibung: | 1 Online-Ressource (78 Seiten.) |
| ISBN: | 9780429557132 0429557132 |
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Datensatz im Suchindex
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| discipline_str_mv | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T17:24:59Z |
| indexdate | 2024-07-10T09:08:24Z |
| institution | BVB |
| isbn | 9780429557132 0429557132 |
| language | English |
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| physical | 1 Online-Ressource (78 Seiten.) |
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| publishDate | 2021 |
| publishDateSearch | 2021 |
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| publisher | Routledge, Taylor & Francis Group |
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| series2 | Routledge critical advertising studies |
| spelling | Yoon, Hyunsun aut Branded entertainment in Korea Hyunsun Yoon Abingdon, Oxon Routledge, Taylor & Francis Group 2021 1 Online-Ressource (78 Seiten.) txt rdacontent c rdamedia cr rdacarrier Routledge critical advertising studies "Routledge Focus"--from cover. - Includes bibliographical references and index Media and advertising in Korea -- Branded entertainment: Literature review -- Branded entertainment in practice -- Issues, challenges and prospects -- Conclusion Branding (Marketing) Korea (South) Mass media Korea (South) Marketing Business communication Korea (South) Erscheint auch als Druck-Ausgabe 9780367205317 Erscheint auch als Druck-Ausgabe 0367205319 Erscheint auch als Druck-Ausgabe 9780429557132 |
| spellingShingle | Yoon, Hyunsun Branded entertainment in Korea Branding (Marketing) Korea (South) Mass media Korea (South) Marketing Business communication Korea (South) |
| title | Branded entertainment in Korea |
| title_auth | Branded entertainment in Korea |
| title_exact_search | Branded entertainment in Korea |
| title_exact_search_txtP | Branded entertainment in Korea |
| title_full | Branded entertainment in Korea Hyunsun Yoon |
| title_fullStr | Branded entertainment in Korea Hyunsun Yoon |
| title_full_unstemmed | Branded entertainment in Korea Hyunsun Yoon |
| title_short | Branded entertainment in Korea |
| title_sort | branded entertainment in korea |
| topic | Branding (Marketing) Korea (South) Mass media Korea (South) Marketing Business communication Korea (South) |
| topic_facet | Branding (Marketing) Korea (South) Mass media Korea (South) Marketing Business communication Korea (South) |
| work_keys_str_mv | AT yoonhyunsun brandedentertainmentinkorea |