Pricing and revenue optimization:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Stanford, California
Stanford Business Books
[2021]
|
| Edition: | Second edition |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | xiii, 456 Seiten Illustrationen, Diagramme |
| ISBN: | 9781503610002 |
Staff View
MARC
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| 245 | 1 | 0 | |a Pricing and revenue optimization |c Robert L. Phillips |
| 250 | |a Second edition | ||
| 264 | 1 | |a Stanford, California |b Stanford Business Books |c [2021] | |
| 300 | |a xiii, 456 Seiten |b Illustrationen, Diagramme | ||
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| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Prix - Fixation | |
| 650 | 4 | |a Rentabilité - Gestion | |
| 650 | 4 | |a Pricing | |
| 650 | 4 | |a Revenue management | |
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| adam_text | CONTENTS Preface to the Second Edition Chapter 1 Chapter 2 Chapter 3 xi Background 1 1.1 Historical Background and Context 2 1.2 The Financial Impact of Pricing and Revenue Optimization 13 1.3 Organization of the Book 14 1.4 Further Reading 16 Introduction to Pricing and Revenue Optimization 20 2.1 The Challenges of Pricing 20 2.2 Traditional Approaches to Pricing 24 2.3 The Scope of Pricing and Revenue Optimization 29 2.4 The Pricing and Revenue Optimization Process 32 2.5 Summary 39 2.6 Further Reading 40 2.7 Exercise 40 Models of Demand 42 3.1 The Price-Response Function 42 3.2 Measures of Price Sensitivity 50 3.3 Common Price-Response Functions 55 3.4 Summary 62 3.5 Further Reading 62 3.6 Exercise 63
vi Chapter 4 Chapter 5 Chapter 6 Chapter 7 CONTENTS Estimating Price Response 66 4.1 Data Sources for Price-Response Estimation 67 4.2 Price-Response Estimation Using Historical Data 73 4.3 The Estimation Process 81 4.4 Challenges in Estimation 84 4.5 Updating the Estimates 87 4.6 Data-Free Approaches to Estimation 88 4.7 Summary 89 4.8 Further Reading 90 4.9 Exercises 90 Optimization 93 5.1 Elements of Contribution 93 5.2 The Basic Price Optimization Problem 98 5.3 Existence and Uniqueness of Optimal Prices 102 5.4 Optimization with Multiple Prices 105 5.5 A Data-Driven Approach to Price Optimization 106 5.6 Competitive Response and Optimization 109 5.7 Optimization with Multiple Objective Functions 110 5.8 Summary 115 5.9 Further Reading 117 5.10 Exercises 117 Price Differentiation 120 6.1 The Economics of Price Differentiation 121 6.2 Limits to Price Differentiation 124 6.3 Tactics for Price Differentiation 124 6.4 Calculating Differentiated Prices 133 6.5 Price Differentiation and Consumer Welfare 136 6.6 Nonlinear Pricing 139 6.7 Summary 147 6.8 Further Reading 148 6.9 Exercises 148 Pricing with Constrained Supply 151 7.1 The Nature of Supply Constraints 152 7.2 Optimal Pricing with a Supply Constraint 153
CONTENTS Chapter 8 vu 7.3 Opportunity Cost 155 7.4 Market Segmentation and Supply Constraints 157 7.5 Variable Pricing 158 7.6 Variable Pricing in Action 165 7.7 Summary 173 7.8 Further Reading 174 7.9 Exercises 174 Revenue Management 180 8.1 History 181 8.2 Levels of Revenue Management 183 8.3 Revenue Management Strategy 183 8.4 The System Context 185 8.5 Booking Control 186 8.6 Tactical Revenue Management 191 8.7 Revenue Management Metrics 197 8.8 Incremental Costs and Ancillary Revenue in Revenue Management Chapter 9 199 8.9 Revenue Management in Action 201 8.10 Summary 202 8.11 Further Reading 204 8.12 Exercise 205 Capacity Allocation 207 9.1 The Two-Class Problems 207 9.2 Capacity Allocation with Multiple Fare Classes 216 9.3 Capacity Allocation with Dependent Demands 224 9.4 A Data-Driven Approach to Capacity Control 231 9.5 Capacity Allocation in Action 233 9.6 Measuring Capacity Allocation Effectiveness 234 9.7 Summary 236 9.8 Further Reading 237 9.9 Exercises 238 Chapter 10 Network Management 241 10.1 When Is Network Management Applicable? 242 10.2 A Linear Programming Approach 248
viii Chapter 11 Chapter 12 Chapter 13 CONTENTS 10.3 Virtual Nesting* 254 10.4 Network Bid Pricing 259 10.5 Network Management in Action 267 10.6 Summary 269 10.7 Further Reading 270 10.8 Exercises 270 Overbooking 273 11.1 Background 274 11.2 Approaches to Overbooking 280 11.3 A Deterministic Heuristic 280 11.4 Risk-Based Policies 281 11.5 Service-Level Policies 291 11.6 Hybrid Policies 292 11.7 Extensions 292 11.8 Measuring and Managing Overbooking 298 11.9 Alternatives to Overbooking 299 11.10 Summary 302 11.11 Further Reading 303 11.12 Exercises 304 Markdown Management 307 12.1 Background 308 12.2 Markdown Optimization 317 12.3 Estimating Markdown Sensitivity 326 12.4 Strategic Customers and Markdown Management 329 12.5 Markdown Management in Action 333 12.6 Summary 335 12.7 Further Reading 336 12.8 Exercises 336 Customized Pricing 340 13.1 Background and Business Setting 340 13.2 Calculating Optimal Customized Prices 343 13.3 Bid Response 351 13.4 Extensions and Variations 365
CONTENTS Chapter 14 Appendix A Appendix В ix 13.5 Customized Pricing in Action 373 13.6 Summary 374 13.7 Further Reading 375 13.8 Exercises 376 Behavioral Economics and Pricing 379 14.1 Violations of the Law of Demand 382 14.2 Price Presentation and Framing 384 14.3 Fairness 391 14.4 Implications for Pricing and Revenue Optimization 397 14.5 Summary 403 14.6 Further Reading 404 14.7 Exercises 405 Optimization 407 A. 1 Continuous Optimization 407 A.2 Linear Programming 409 A.3 Duality and Complementary Slackness 410 A.4 Discrete Optimization 410 A.5 Reinforcement Learning and Bandit Approaches 411 A.6 Further Reading 416 Probability 417 B.l Probability Distributions 418 B.2 Continuous Distributions 420 B.3 Discrete Distributions 422 B.4 Sample Statistics 425 References 429 Index 443
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| adam_txt |
CONTENTS Preface to the Second Edition Chapter 1 Chapter 2 Chapter 3 xi Background 1 1.1 Historical Background and Context 2 1.2 The Financial Impact of Pricing and Revenue Optimization 13 1.3 Organization of the Book 14 1.4 Further Reading 16 Introduction to Pricing and Revenue Optimization 20 2.1 The Challenges of Pricing 20 2.2 Traditional Approaches to Pricing 24 2.3 The Scope of Pricing and Revenue Optimization 29 2.4 The Pricing and Revenue Optimization Process 32 2.5 Summary 39 2.6 Further Reading 40 2.7 Exercise 40 Models of Demand 42 3.1 The Price-Response Function 42 3.2 Measures of Price Sensitivity 50 3.3 Common Price-Response Functions 55 3.4 Summary 62 3.5 Further Reading 62 3.6 Exercise 63
vi Chapter 4 Chapter 5 Chapter 6 Chapter 7 CONTENTS Estimating Price Response 66 4.1 Data Sources for Price-Response Estimation 67 4.2 Price-Response Estimation Using Historical Data 73 4.3 The Estimation Process 81 4.4 Challenges in Estimation 84 4.5 Updating the Estimates 87 4.6 Data-Free Approaches to Estimation 88 4.7 Summary 89 4.8 Further Reading 90 4.9 Exercises 90 Optimization 93 5.1 Elements of Contribution 93 5.2 The Basic Price Optimization Problem 98 5.3 Existence and Uniqueness of Optimal Prices 102 5.4 Optimization with Multiple Prices 105 5.5 A Data-Driven Approach to Price Optimization 106 5.6 Competitive Response and Optimization 109 5.7 Optimization with Multiple Objective Functions 110 5.8 Summary 115 5.9 Further Reading 117 5.10 Exercises 117 Price Differentiation 120 6.1 The Economics of Price Differentiation 121 6.2 Limits to Price Differentiation 124 6.3 Tactics for Price Differentiation 124 6.4 Calculating Differentiated Prices 133 6.5 Price Differentiation and Consumer Welfare 136 6.6 Nonlinear Pricing 139 6.7 Summary 147 6.8 Further Reading 148 6.9 Exercises 148 Pricing with Constrained Supply 151 7.1 The Nature of Supply Constraints 152 7.2 Optimal Pricing with a Supply Constraint 153
CONTENTS Chapter 8 vu 7.3 Opportunity Cost 155 7.4 Market Segmentation and Supply Constraints 157 7.5 Variable Pricing 158 7.6 Variable Pricing in Action 165 7.7 Summary 173 7.8 Further Reading 174 7.9 Exercises 174 Revenue Management 180 8.1 History 181 8.2 Levels of Revenue Management 183 8.3 Revenue Management Strategy 183 8.4 The System Context 185 8.5 Booking Control 186 8.6 Tactical Revenue Management 191 8.7 Revenue Management Metrics 197 8.8 Incremental Costs and Ancillary Revenue in Revenue Management Chapter 9 199 8.9 Revenue Management in Action 201 8.10 Summary 202 8.11 Further Reading 204 8.12 Exercise 205 Capacity Allocation 207 9.1 The Two-Class Problems 207 9.2 Capacity Allocation with Multiple Fare Classes 216 9.3 Capacity Allocation with Dependent Demands 224 9.4 A Data-Driven Approach to Capacity Control 231 9.5 Capacity Allocation in Action 233 9.6 Measuring Capacity Allocation Effectiveness 234 9.7 Summary 236 9.8 Further Reading 237 9.9 Exercises 238 Chapter 10 Network Management 241 10.1 When Is Network Management Applicable? 242 10.2 A Linear Programming Approach 248
viii Chapter 11 Chapter 12 Chapter 13 CONTENTS 10.3 Virtual Nesting* 254 10.4 Network Bid Pricing 259 10.5 Network Management in Action 267 10.6 Summary 269 10.7 Further Reading 270 10.8 Exercises 270 Overbooking 273 11.1 Background 274 11.2 Approaches to Overbooking 280 11.3 A Deterministic Heuristic 280 11.4 Risk-Based Policies 281 11.5 Service-Level Policies 291 11.6 Hybrid Policies 292 11.7 Extensions 292 11.8 Measuring and Managing Overbooking 298 11.9 Alternatives to Overbooking 299 11.10 Summary 302 11.11 Further Reading 303 11.12 Exercises 304 Markdown Management 307 12.1 Background 308 12.2 Markdown Optimization 317 12.3 Estimating Markdown Sensitivity 326 12.4 Strategic Customers and Markdown Management 329 12.5 Markdown Management in Action 333 12.6 Summary 335 12.7 Further Reading 336 12.8 Exercises 336 Customized Pricing 340 13.1 Background and Business Setting 340 13.2 Calculating Optimal Customized Prices 343 13.3 Bid Response 351 13.4 Extensions and Variations 365
CONTENTS Chapter 14 Appendix A Appendix В ix 13.5 Customized Pricing in Action 373 13.6 Summary 374 13.7 Further Reading 375 13.8 Exercises 376 Behavioral Economics and Pricing 379 14.1 Violations of the Law of Demand 382 14.2 Price Presentation and Framing 384 14.3 Fairness 391 14.4 Implications for Pricing and Revenue Optimization 397 14.5 Summary 403 14.6 Further Reading 404 14.7 Exercises 405 Optimization 407 A. 1 Continuous Optimization 407 A.2 Linear Programming 409 A.3 Duality and Complementary Slackness 410 A.4 Discrete Optimization 410 A.5 Reinforcement Learning and Bandit Approaches 411 A.6 Further Reading 416 Probability 417 B.l Probability Distributions 418 B.2 Continuous Distributions 420 B.3 Discrete Distributions 422 B.4 Sample Statistics 425 References 429 Index 443 |
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| index_date | 2024-07-03T17:21:25Z |
| indexdate | 2024-07-10T09:08:04Z |
| institution | BVB |
| isbn | 9781503610002 |
| language | English |
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| spelling | Phillips, Robert L. 1955- Verfasser (DE-588)137605706 aut Pricing and revenue optimization Robert L. Phillips Second edition Stanford, California Stanford Business Books [2021] xiii, 456 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Prix - Fixation Rentabilité - Gestion Pricing Revenue management Preiskalkulation (DE-588)4175621-6 gnd rswk-swf Optimierung (DE-588)4043664-0 gnd rswk-swf Preiskalkulation (DE-588)4175621-6 s Optimierung (DE-588)4043664-0 s DE-604 Erscheint auch als Online-Ausgabe 978-1-5036-1426-0 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032698106&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Phillips, Robert L. 1955- Pricing and revenue optimization Prix - Fixation Rentabilité - Gestion Pricing Revenue management Preiskalkulation (DE-588)4175621-6 gnd Optimierung (DE-588)4043664-0 gnd |
| subject_GND | (DE-588)4175621-6 (DE-588)4043664-0 |
| title | Pricing and revenue optimization |
| title_auth | Pricing and revenue optimization |
| title_exact_search | Pricing and revenue optimization |
| title_exact_search_txtP | Pricing and revenue optimization |
| title_full | Pricing and revenue optimization Robert L. Phillips |
| title_fullStr | Pricing and revenue optimization Robert L. Phillips |
| title_full_unstemmed | Pricing and revenue optimization Robert L. Phillips |
| title_short | Pricing and revenue optimization |
| title_sort | pricing and revenue optimization |
| topic | Prix - Fixation Rentabilité - Gestion Pricing Revenue management Preiskalkulation (DE-588)4175621-6 gnd Optimierung (DE-588)4043664-0 gnd |
| topic_facet | Prix - Fixation Rentabilité - Gestion Pricing Revenue management Preiskalkulation Optimierung |
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