Innovating for the middle of the pyramid in emerging countries:
The transformation of emerging markets in recent decades has generated a new, growing, and very large middle class market, also known as the middle of the pyramid. This market segment, which is middle by the standards of emerging markets yet low by the standards of advanced economies, is extremely a...
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| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cambridge
Cambridge University Press
2021
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| Subjects: | |
| Online Access: | BSB01 UBG01 URL des Erstveröffentlichers |
| Summary: | The transformation of emerging markets in recent decades has generated a new, growing, and very large middle class market, also known as the middle of the pyramid. This market segment, which is middle by the standards of emerging markets yet low by the standards of advanced economies, is extremely attractive for firms, but still understood and underserved. This volume presents detailed analyses of exemplary firms that have innovated products, services, and business models to fulfil the needs and desires of these new middle classes. It provides useful insights for managers, consultants, researchers, and students interested in emerging economies, and actionable lessons on how to innovate for a new and expanding market segment |
| Item Description: | Title from publisher's bibliographic system (viewed on 22 Feb 2021) |
| Physical Description: | 1 Online-Ressource (xix, 386 Seiten) |
| ISBN: | 9781108647731 |
| DOI: | 10.1017/9781108647731 |
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| isbn | 9781108647731 |
| language | English |
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| physical | 1 Online-Ressource (xix, 386 Seiten) |
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| spelling | Innovating for the middle of the pyramid in emerging countries edited by Alvaro Cuervo-Cazurra, Miguel A. Montoya Cambridge Cambridge University Press 2021 1 Online-Ressource (xix, 386 Seiten) txt rdacontent c rdamedia cr rdacarrier Title from publisher's bibliographic system (viewed on 22 Feb 2021) The transformation of emerging markets in recent decades has generated a new, growing, and very large middle class market, also known as the middle of the pyramid. This market segment, which is middle by the standards of emerging markets yet low by the standards of advanced economies, is extremely attractive for firms, but still understood and underserved. This volume presents detailed analyses of exemplary firms that have innovated products, services, and business models to fulfil the needs and desires of these new middle classes. It provides useful insights for managers, consultants, researchers, and students interested in emerging economies, and actionable lessons on how to innovate for a new and expanding market segment Technological innovations / Developing countries Middle class / Developing countries Basic needs / Developing countries Cuervo-Cazurra, Alvaro 1968- (DE-588)171887476 edt Montoya, Miguel A. (DE-588)1233710915 edt Erscheint auch als Druck-Ausgabe 978-1-108-48019-2 https://doi.org/10.1017/9781108647731 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Innovating for the middle of the pyramid in emerging countries Technological innovations / Developing countries Middle class / Developing countries Basic needs / Developing countries |
| title | Innovating for the middle of the pyramid in emerging countries |
| title_auth | Innovating for the middle of the pyramid in emerging countries |
| title_exact_search | Innovating for the middle of the pyramid in emerging countries |
| title_exact_search_txtP | Innovating for the middle of the pyramid in emerging countries |
| title_full | Innovating for the middle of the pyramid in emerging countries edited by Alvaro Cuervo-Cazurra, Miguel A. Montoya |
| title_fullStr | Innovating for the middle of the pyramid in emerging countries edited by Alvaro Cuervo-Cazurra, Miguel A. Montoya |
| title_full_unstemmed | Innovating for the middle of the pyramid in emerging countries edited by Alvaro Cuervo-Cazurra, Miguel A. Montoya |
| title_short | Innovating for the middle of the pyramid in emerging countries |
| title_sort | innovating for the middle of the pyramid in emerging countries |
| topic | Technological innovations / Developing countries Middle class / Developing countries Basic needs / Developing countries |
| topic_facet | Technological innovations / Developing countries Middle class / Developing countries Basic needs / Developing countries |
| url | https://doi.org/10.1017/9781108647731 |
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