APA (7th ed.) Citation

Cuervo-Cazurra, A., & Montoya, M. A. (2021). Innovating for the middle of the pyramid in emerging countries. Cambridge University Press. https://doi.org/10.1017/9781108647731

Chicago Style (17th ed.) Citation

Cuervo-Cazurra, Alvaro, and Miguel A. Montoya. Innovating for the Middle of the Pyramid in Emerging Countries. Cambridge: Cambridge University Press, 2021. https://doi.org/10.1017/9781108647731.

MLA (9th ed.) Citation

Cuervo-Cazurra, Alvaro, and Miguel A. Montoya. Innovating for the Middle of the Pyramid in Emerging Countries. Cambridge University Press, 2021. https://doi.org/10.1017/9781108647731.