Social media and society: an introduction to the mass media landscape
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lanham ; Boulder ; New York ; London
Rowman & Littlefield
[2021]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | xii, 242 Seiten Illustrationen |
| ISBN: | 9781538129081 9781538129098 |
Internformat
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Datensatz im Suchindex
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| adam_text | CONTENTS Preface vii About the Authors Cyberbullying, Trolling, and Hate Speech 25 xiii PSYCHOLOGICAL AND PHYSIOLOGICAL IMPACTS OF SOCIAL MEDIA 27 Distraction 28 Social Disenfranchisement PART 1 SOCIAL MEDÍA DEFINED, DISTINGUISHED, AND DELINEATED CHAPTER WRAP-UP | CRITICAL-THINKING QUESTIONS I ACTIVITIES | KEY CONCEPTS I MEDIA SOURCES 30 CHAPTER 1 The Framework of Social Media 3 Learning Objectives CHAPTER 3 Benefits of Social Media 3 Learning Objectives SOCIAL MEDIA EXPLAINED 4 THE SOCIAL MEDIA PYRAMID 6 33 Researching Interpersonal Relationships 35 The Influence of Networking on Social Connection, Social Support, and Social Capital 36 User-Generated Content for Influence and Decision Making 37 8 Social Media versus Social Networking Sites Website versus Browser 8 Mobile Websites versus Apps 8 Livestreaming 9 News Aggregators versus Content Aggregators 9 Email Marketing 9 Bots 9 8 CHAPTER WRAP-UP | CRITICAL-THINKING QUESTIONS I ACTIVITIES | KEY CONCEPTS Į MEDIA SOURCES 10 CHAPTER 2 The Dark Side of Social Media 13 Learning Objectives 33 RELATIONAL BENEFITS OF SOCIAL MEDIA USE 34 Social Networking Sites 6 News Aggregators 6 Passion Connection Sites 7 Video Connection Sites 7 Thought Leaders 7 Virtual Communities 8 THE SOCIAL MEDIA BREAKDOWN 29 SOCIETAL BENEFITS OF SOCIAL MEDIA USE 38 Social Media: Research, Discovery, Sharing, and Knowledge Management 38 Stakeholder Communications 39 Big Data, Machine Learning, and Artificial Intelligence in Social Media 41 Psychological Benefits of Social Media Use 43 ETHICAL, MORAL, AND SOCIAL RESPONSIBILITY: COMBATTING SOCIAL MEDIA S
DARK SIDE 44 CHAPTER WRAP-UP | CRITICAL-THINKING QUESTIONS I ACTIVITIES | KEY CONCEPTS Į MEDIA SOURCES 46 13 THE DARK SIDE DEFINED 15 TRUST, PRIVACY, MEDIA, AND THE IMPACT ON SOCIETY DECEPTION 18 Privacy 20 Trust and Influence 21 Disinformation 24 PART 2 COMMUNICATION CONTEXTS FOR SOCIAL MEDIA CHAPTER 4 Mass Media to Niche Media 51 Learning Objectives 51
iv Contents THE EVOLUTION OF MASS MEDIA Information Dissemination 52 Watchdoggin 54 Entertainment 55 STAGES AND BEST PRACTICES OF CRISISMANAGEMENT 87 52 THEORIES ABOUT CRISIS COMMUNICATIONS MANAGEMENT MASS MEDIA THEORY 55 Gatekeeping: Mass Media Chooses for Us 55 Mass Media Sets the Agenda 56 Mass Media and Culture: The Conflict and Feminist Perspectives 57 CHAPTER WRAP-UP | CRITICAL-THINKING QUESTIONS I ACTIVITIES | KEY CONCEPTS I MEDIA SOURCES 92 CHAPTER 7 Sports Communication Learning Objectives MASS MEDIA AND THE SOCIAL SPHERE 57 Niche Media 58 Influencers 59 CHAPTER WRAP-UP | CRITICAL-THINKING QUESTIONS I ACTIVITIES | KEY CONCEPTS Į MEDIA SOURCES 62 CHAPTER 5 Business and Strategic Communications 64 65 THE IMPACT OF SOCIAL MEDIA ON BRANDS 65 Talk to Me! 66 Transparency and Trust Building 68 The Need for Speed 68 Customer Service 69 Changing Department Structure 70 Internal Communications 70 Employee Advocacy 72 Branding and Brand Management 73 CORPORATE SOCIAL RESPONSIBILITY Increasing Goodwill 75 Data Is Key 77 LET S GET STRATEGIC NEW AVENUES FOR ENGAGEMENT 99 Sports Teams and Leagues 100 Athletes 102 Fans 105 Sports Broadcasters and Journalists 107 Sports Marketing and Social Media 107 E-SPORTS: THE GAMERS GAME 109 Building an E-Sports Community 110 E-Sports by the Numbers: Revenues and Brand Opportunities 110 CHAPTER 8 Political and Civic Communication 115 Learning Objectives THEORIES, SOCIAL MOVEMENTS, AND SOCIAL MEDIA 117 74 SOCIAL MEDIA AS AN ALTERNATIVE FREE PRESS 119 SOCIAL MEDIA: A CHANGE AGENT CHAPTER WRAP-UP Į CRITICAL-THINKING QUESTIONS I ACTIVITIES |
KEY CONCEPTS I MEDIA SOURCES 79 82 CRISIS COMMUNICATIONS MANAGEMENT 85 82 124 CHAPTER WRAP-UP | CRITICAL-THINKING QUESTIONS I ACTIVITIES | KEY CONCEPTS Į MEDIA SOURCES 125 CHAPTER 9 Health Communication Learning Objectives Learning Objectives 115 POLITICAL COMMUNICATION IN AN ALWAYS-ON CULTURE 116 78 CHAPTER 6 Crisis Communications 95 CHAPTER WRAP-UP Į CRITICAL-THINKING QUESTIONS Į ACTIVITIES | KEY CONCEPTS I MEDIA SOURCES 113 64 THE BUSINESS AUDIENCE 95 THE COMMUNICATIONS PLAYING FIELD 97 Strategic Sports Communication Model 97 Mass Communications Theories and Sports Communication 98 CONVERGENCE AND THE SOCIAL SPHERE 59 Media Fragmentation 60 Information and News 61 The Effect on Brands 61 Learning Objectives 90 128 128 TOP SOCIAL TRENDS IN HEALTH COMMUNICATION 130 HEALTH CARE, BIG DATA, AND SOCIAL MEDIA 133
Contents / v THE INFLUENCE OF SOCIAL MEDIA ON COMMUNITIES, MARKETING, AND THE FUTURE OF HEALTH COMMUNICATION 135 Social Media and Community Building 135 Social Media in Interactive Marketing 135 Future Fuel for Health Communication 136 CHAPTER WRAP-UP | CRITICAL-THINKING QUESTIONS I ACTIVITIES | KEY CONCEPTS I MEDIA SOURCES 139 CHAPTER 10 Entertainment Media Learning Objectives 141 141 SOCIAL MEDIA S IMPACT ON THE ENTERTAINMENT INDUSTRY 142 Social Media s Impact on Television 143 Socially Propelled Music 145 Film, Movies, Marketing, and Social Media 152 CELEBRITIES ARE JUST LIKE US ... SOMETIMES 154 CHAPTER WRAP-UP | CRITICAL-THINKING QUESTIONS I ACTIVITIES | KEY CONCEPTS I MEDIA SOURCES 159 PÁRT 3 SUGGESTIONS AND ADVfCE FOR USING SOCIAL MEDIA CHAPTER 11 Measuring Social Media Learning Objectives TRACKING METRICS, REPORTING ANALYTICS 168 Google Analytics 169 YouTube Analytics 170 Facebook Analytics 170 Lin kedin Analytics 173 Twitter Analytics 173 Snapchat Analytics 178 LATHER, RINSE, REPEAT: BUILDING YOUR OWN FRAMEWORK 178 CHAPTER WRAP-UP | CRITICAL-THINKING QUESTIONS Į ACTIVITIES | KEY CONCEPTS I MEDIA SOURCES 179 CHAPTER 12 Keeping Up with Social Media 182 Learning Objectives WORKING IN SOCIAL MEDIA 183 Writing 183 Data, Analytics, and Trend Spotting 183 Creativity, Strategy, and Planning 185 FUTURE OF SOCIAL MEDIA 187 Ethics of Al 188 Privacy and Data 188 Internet of Things (loT) 189 Multimedia Components 189 CHAPTER WRAP-UP | CRITICAL-THINKING QUESTIONS I ACTIVITIES | KEY CONCEPTS I MEDIA SOURCES 190 163 163 SOCIAL MEDIA AND COMMUNICATION FEEDBACK 164 CHALLENGES TO
MEASUREMENT 164 Why Measure Return on Investment? 167 KPIs Matter 168 182 Glossary Notes Credits Index 193 199 237 238
Regina Luttrell and Adrienne Wallace present an engaging orientation of social media’s integra tion with modern society. Recognizing categories of relational, societal, and self while analyz ing the social media environment, this introductory mass communications textbook establishes a framework for understanding how technology, culture, democracy, economy, and audience frag mentation interact with each media industry differently and relate to media literacy. Armed with this knowledge, future professional communicators gain a better understanding of their audience and the level to which their strategies influence the public. Social Media and Society empowers students as consumers and creators of social media and illus trates that, while the tools of communication have changed, the goals of social connection and influence have not. Features of this unique text include the following: ’ Relational Societal Self boxes provide a framework for analysis of media and society ’ In Theory boxes attaching theory to practice Learning tools and enhanced pedagogy, such as Learning Objectives, Chapter Wrap-Up, Critical Thinking Questions, Media Sources, and End-of-Chapter Activities ’ Comprehensive Glossary of key terms ’ Full-color visuals capturing key trends and up-to-date data
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| adam_txt |
CONTENTS Preface vii About the Authors Cyberbullying, Trolling, and Hate Speech 25 xiii PSYCHOLOGICAL AND PHYSIOLOGICAL IMPACTS OF SOCIAL MEDIA 27 Distraction 28 Social Disenfranchisement PART 1 SOCIAL MEDÍA DEFINED, DISTINGUISHED, AND DELINEATED CHAPTER WRAP-UP | CRITICAL-THINKING QUESTIONS I ACTIVITIES | KEY CONCEPTS I MEDIA SOURCES 30 CHAPTER 1 The Framework of Social Media 3 Learning Objectives CHAPTER 3 Benefits of Social Media 3 Learning Objectives SOCIAL MEDIA EXPLAINED 4 THE SOCIAL MEDIA PYRAMID 6 33 Researching Interpersonal Relationships 35 The Influence of Networking on Social Connection, Social Support, and Social Capital 36 User-Generated Content for Influence and Decision Making 37 8 Social Media versus Social Networking Sites Website versus Browser 8 Mobile Websites versus Apps 8 Livestreaming 9 News Aggregators versus Content Aggregators 9 Email Marketing 9 Bots 9 8 CHAPTER WRAP-UP | CRITICAL-THINKING QUESTIONS I ACTIVITIES | KEY CONCEPTS Į MEDIA SOURCES 10 CHAPTER 2 The Dark Side of Social Media 13 Learning Objectives 33 RELATIONAL BENEFITS OF SOCIAL MEDIA USE 34 Social Networking Sites 6 News Aggregators 6 Passion Connection Sites 7 Video Connection Sites 7 Thought Leaders 7 Virtual Communities 8 THE SOCIAL MEDIA BREAKDOWN 29 SOCIETAL BENEFITS OF SOCIAL MEDIA USE 38 Social Media: Research, Discovery, Sharing, and Knowledge Management 38 Stakeholder Communications 39 Big Data, Machine Learning, and Artificial Intelligence in Social Media 41 Psychological Benefits of Social Media Use 43 ETHICAL, MORAL, AND SOCIAL RESPONSIBILITY: COMBATTING SOCIAL MEDIA'S
"DARK SIDE" 44 CHAPTER WRAP-UP | CRITICAL-THINKING QUESTIONS I ACTIVITIES | KEY CONCEPTS Į MEDIA SOURCES 46 13 THE DARK SIDE DEFINED 15 TRUST, PRIVACY, MEDIA, AND THE IMPACT ON SOCIETY DECEPTION 18 Privacy 20 Trust and Influence 21 Disinformation 24 PART 2 COMMUNICATION CONTEXTS FOR SOCIAL MEDIA CHAPTER 4 Mass Media to Niche Media 51 Learning Objectives 51
iv \ Contents THE EVOLUTION OF MASS MEDIA Information Dissemination 52 Watchdoggin' 54 Entertainment 55 STAGES AND BEST PRACTICES OF CRISISMANAGEMENT 87 52 THEORIES ABOUT CRISIS COMMUNICATIONS MANAGEMENT MASS MEDIA THEORY 55 Gatekeeping: Mass Media Chooses for Us 55 Mass Media Sets the Agenda 56 Mass Media and Culture: The Conflict and Feminist Perspectives 57 CHAPTER WRAP-UP | CRITICAL-THINKING QUESTIONS I ACTIVITIES | KEY CONCEPTS I MEDIA SOURCES 92 CHAPTER 7 Sports Communication Learning Objectives MASS MEDIA AND THE SOCIAL SPHERE 57 Niche Media 58 Influencers 59 CHAPTER WRAP-UP | CRITICAL-THINKING QUESTIONS I ACTIVITIES | KEY CONCEPTS Į MEDIA SOURCES 62 CHAPTER 5 Business and Strategic Communications 64 65 THE IMPACT OF SOCIAL MEDIA ON BRANDS 65 Talk to Me! 66 Transparency and Trust Building 68 The Need for Speed 68 Customer Service 69 Changing Department Structure 70 Internal Communications 70 Employee Advocacy 72 Branding and Brand Management 73 CORPORATE SOCIAL RESPONSIBILITY Increasing Goodwill 75 Data Is Key 77 LET'S GET STRATEGIC NEW AVENUES FOR ENGAGEMENT 99 Sports Teams and Leagues 100 Athletes 102 Fans 105 Sports Broadcasters and Journalists 107 Sports Marketing and Social Media 107 E-SPORTS: THE GAMERS'GAME 109 Building an E-Sports Community 110 E-Sports by the Numbers: Revenues and Brand Opportunities 110 CHAPTER 8 Political and Civic Communication 115 Learning Objectives THEORIES, SOCIAL MOVEMENTS, AND SOCIAL MEDIA 117 74 SOCIAL MEDIA AS AN ALTERNATIVE FREE PRESS 119 SOCIAL MEDIA: A CHANGE AGENT CHAPTER WRAP-UP Į CRITICAL-THINKING QUESTIONS I ACTIVITIES |
KEY CONCEPTS I MEDIA SOURCES 79 82 CRISIS COMMUNICATIONS MANAGEMENT 85 82 124 CHAPTER WRAP-UP | CRITICAL-THINKING QUESTIONS I ACTIVITIES | KEY CONCEPTS Į MEDIA SOURCES 125 CHAPTER 9 Health Communication Learning Objectives Learning Objectives 115 POLITICAL COMMUNICATION IN AN ALWAYS-ON CULTURE 116 78 CHAPTER 6 Crisis Communications 95 CHAPTER WRAP-UP Į CRITICAL-THINKING QUESTIONS Į ACTIVITIES | KEY CONCEPTS I MEDIA SOURCES 113 64 THE BUSINESS AUDIENCE 95 THE COMMUNICATIONS PLAYING FIELD 97 Strategic Sports Communication Model 97 Mass Communications Theories and Sports Communication 98 CONVERGENCE AND THE SOCIAL SPHERE 59 Media Fragmentation 60 Information and News 61 The Effect on Brands 61 Learning Objectives 90 128 128 TOP SOCIAL TRENDS IN HEALTH COMMUNICATION 130 HEALTH CARE, BIG DATA, AND SOCIAL MEDIA 133
Contents / v THE INFLUENCE OF SOCIAL MEDIA ON COMMUNITIES, MARKETING, AND THE FUTURE OF HEALTH COMMUNICATION 135 Social Media and Community Building 135 Social Media in Interactive Marketing 135 Future Fuel for Health Communication 136 CHAPTER WRAP-UP | CRITICAL-THINKING QUESTIONS I ACTIVITIES | KEY CONCEPTS I MEDIA SOURCES 139 CHAPTER 10 Entertainment Media Learning Objectives 141 141 SOCIAL MEDIA'S IMPACT ON THE ENTERTAINMENT INDUSTRY 142 Social Media's Impact on Television 143 Socially Propelled Music 145 Film, Movies, Marketing, and Social Media 152 CELEBRITIES ARE JUST LIKE US . SOMETIMES 154 CHAPTER WRAP-UP | CRITICAL-THINKING QUESTIONS I ACTIVITIES | KEY CONCEPTS I MEDIA SOURCES 159 PÁRT 3 SUGGESTIONS AND ADVfCE FOR USING SOCIAL MEDIA CHAPTER 11 Measuring Social Media Learning Objectives TRACKING METRICS, REPORTING ANALYTICS 168 Google Analytics 169 YouTube Analytics 170 Facebook Analytics 170 Lin kedin Analytics 173 Twitter Analytics 173 Snapchat Analytics 178 LATHER, RINSE, REPEAT: BUILDING YOUR OWN FRAMEWORK 178 CHAPTER WRAP-UP | CRITICAL-THINKING QUESTIONS Į ACTIVITIES | KEY CONCEPTS I MEDIA SOURCES 179 CHAPTER 12 Keeping Up with Social Media 182 Learning Objectives WORKING IN SOCIAL MEDIA 183 Writing 183 Data, Analytics, and Trend Spotting 183 Creativity, Strategy, and Planning 185 FUTURE OF SOCIAL MEDIA 187 Ethics of Al 188 Privacy and Data 188 Internet of Things (loT) 189 Multimedia Components 189 CHAPTER WRAP-UP | CRITICAL-THINKING QUESTIONS I ACTIVITIES | KEY CONCEPTS I MEDIA SOURCES 190 163 163 SOCIAL MEDIA AND COMMUNICATION FEEDBACK 164 CHALLENGES TO
MEASUREMENT 164 Why Measure Return on Investment? 167 KPIs Matter 168 182 Glossary Notes Credits Index 193 199 237 238
Regina Luttrell and Adrienne Wallace present an engaging orientation of social media’s integra tion with modern society. Recognizing categories of relational, societal, and self while analyz ing the social media environment, this introductory mass communications textbook establishes a framework for understanding how technology, culture, democracy, economy, and audience frag mentation interact with each media industry differently and relate to media literacy. Armed with this knowledge, future professional communicators gain a better understanding of their audience and the level to which their strategies influence the public. Social Media and Society empowers students as consumers and creators of social media and illus trates that, while the tools of communication have changed, the goals of social connection and influence have not. Features of this unique text include the following: ’ Relational Societal Self boxes provide a framework for analysis of media and society ’ In Theory boxes attaching theory to practice ' Learning tools and enhanced pedagogy, such as Learning Objectives, Chapter Wrap-Up, Critical Thinking Questions, Media Sources, and End-of-Chapter Activities ’ Comprehensive Glossary of key terms ’ Full-color visuals capturing key trends and up-to-date data |
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| index_date | 2024-07-03T17:16:36Z |
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| publisher | Rowman & Littlefield |
| record_format | marc |
| spelling | Luttrell, Regina 1975- Verfasser (DE-588)1082008141 aut Social media and society an introduction to the mass media landscape Regina Luttrell (Syracuse University), Adrienne A. Wallace (Grand Valley State University) Lanham ; Boulder ; New York ; London Rowman & Littlefield [2021] © 2021 xii, 242 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Kommunikation (DE-588)4031883-7 gnd rswk-swf Gesellschaft (DE-588)4020588-5 gnd rswk-swf Neue Medien (DE-588)4196910-8 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Neue Medien (DE-588)4196910-8 s Social Media (DE-588)4639271-3 s Kommunikation (DE-588)4031883-7 s Gesellschaft (DE-588)4020588-5 s DE-604 Wallace, Adrienne A. Verfasser (DE-588)1239075472 aut Erscheint auch als Online-Ausgabe, ePub 978-1-5381-2910-4 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032683178&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032683178&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Luttrell, Regina 1975- Wallace, Adrienne A. Social media and society an introduction to the mass media landscape Kommunikation (DE-588)4031883-7 gnd Gesellschaft (DE-588)4020588-5 gnd Neue Medien (DE-588)4196910-8 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)4031883-7 (DE-588)4020588-5 (DE-588)4196910-8 (DE-588)4639271-3 |
| title | Social media and society an introduction to the mass media landscape |
| title_auth | Social media and society an introduction to the mass media landscape |
| title_exact_search | Social media and society an introduction to the mass media landscape |
| title_exact_search_txtP | Social media and society an introduction to the mass media landscape |
| title_full | Social media and society an introduction to the mass media landscape Regina Luttrell (Syracuse University), Adrienne A. Wallace (Grand Valley State University) |
| title_fullStr | Social media and society an introduction to the mass media landscape Regina Luttrell (Syracuse University), Adrienne A. Wallace (Grand Valley State University) |
| title_full_unstemmed | Social media and society an introduction to the mass media landscape Regina Luttrell (Syracuse University), Adrienne A. Wallace (Grand Valley State University) |
| title_short | Social media and society |
| title_sort | social media and society an introduction to the mass media landscape |
| title_sub | an introduction to the mass media landscape |
| topic | Kommunikation (DE-588)4031883-7 gnd Gesellschaft (DE-588)4020588-5 gnd Neue Medien (DE-588)4196910-8 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Kommunikation Gesellschaft Neue Medien Social Media |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032683178&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032683178&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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