Political branding more than parties, leaders and policies - Pich, Christopher; Newman, Bruce I. 1953- (Routledge, Taylor & Francis Group, 2020)
1. Evolution of Political Branding: Typologies, Diverse Settings and Future Research Christopher Pich and Bruce I. Newman 2. Understanding the Magic of Credibility for Political Leaders: A Case of India and Narendra Modi Varsha Jain and Ganesh B. E. 3. Moderators and Mediators of Framing Effects in Political Marketing: Implications for Political Brand Management Andrzej Falkowski and Magdalena Jabłońska 4. Scripted Messengers: How Party Discipline and Branding Turn Election Candidates and Legislators into Brand Ambassadors Alex Marland and Angelia Wagner 5. Exploring Personal Political Brands of Iceland's Parliamentarians Guja Armannsdottir, Stuart Carnell, and Christopher Pich 6. Why Cryptocurrencies Want Privacy: A Review of Political Motivations and Branding Expressed in "Privacy Coin" Whitepapers John Harvey and Ines Branco-Illodo 7. The Emergence of Science as a Political Brand Todd P. Newman 8. Symbolic Political Communication, and Trust: A Young Voters' Perspective of the Indonesian Presidential Election Ihwan Susila, Dianne Dean, Raja Nerina Raja Yusof, Anton Agus Setyawan and Farid Wajdi