Eat this!: how fast-food marketing gets you to buy junk (and how to fight back)
Eat This! examines how fast food marketing gets you to buy junk and how you can fight back. It shows how marketers embed sales pitches in media to lure consumers to foods that can negatively impact the health of children. The author explains what advertising is, discusses product placement and other...
Gespeichert in:
| 1. Verfasser: | |
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| Weitere Verfasser: | |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Markham, Ontario
Red Deer Press
[2018]
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| Schlagworte: | |
| Zusammenfassung: | Eat This! examines how fast food marketing gets you to buy junk and how you can fight back. It shows how marketers embed sales pitches in media to lure consumers to foods that can negatively impact the health of children. The author explains what advertising is, discusses product placement and other tools used to sell products. Curtis provides careful insights into the fast food industry and ways in which young people can push back. -- |
| Beschreibung: | iv, 36 pages color illustrations 23 x 26 cm |
| ISBN: | 9780889955325 0889955328 |
Internformat
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| 520 | |a Eat This! examines how fast food marketing gets you to buy junk and how you can fight back. It shows how marketers embed sales pitches in media to lure consumers to foods that can negatively impact the health of children. The author explains what advertising is, discusses product placement and other tools used to sell products. Curtis provides careful insights into the fast food industry and ways in which young people can push back. -- | ||
| 650 | 4 | |a Junk food / Marketing / Juvenile literature | |
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| 650 | 4 | |a Junk food | |
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| 700 | 1 | |a Collins, Peggy |d 1975- |0 (DE-588)1041905505 |4 ill | |
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| spelling | Curtis, Andrea Verfasser aut Eat this! how fast-food marketing gets you to buy junk (and how to fight back) Andrea Curtis ; illustration by Peggy Collins Markham, Ontario Red Deer Press [2018] iv, 36 pages color illustrations 23 x 26 cm txt rdacontent sti rdacontent n rdamedia nc rdacarrier Eat This! examines how fast food marketing gets you to buy junk and how you can fight back. It shows how marketers embed sales pitches in media to lure consumers to foods that can negatively impact the health of children. The author explains what advertising is, discusses product placement and other tools used to sell products. Curtis provides careful insights into the fast food industry and ways in which young people can push back. -- Junk food / Marketing / Juvenile literature Junk food / Health aspects / Juvenile literature Advertising / Food / Juvenile literature Food industry and trade / Juvenile literature Nutrition / Juvenile literature Junk food Advertising / Food Food industry and trade Nutrition Food Industry Advertising / Food fast Food industry and trade fast Nutrition fast Kind (DE-588)4030550-8 gnd rswk-swf Fast Food (DE-588)4153776-2 gnd rswk-swf Beeinflussung (DE-588)4005203-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4163854-2 Kindersachbuch gnd-content (DE-588)4028933-3 Jugendsachbuch gnd-content Fast Food (DE-588)4153776-2 s Marketing (DE-588)4037589-4 s Beeinflussung (DE-588)4005203-5 s Kind (DE-588)4030550-8 s DE-604 Collins, Peggy 1975- (DE-588)1041905505 ill |
| spellingShingle | Curtis, Andrea Eat this! how fast-food marketing gets you to buy junk (and how to fight back) Junk food / Marketing / Juvenile literature Junk food / Health aspects / Juvenile literature Advertising / Food / Juvenile literature Food industry and trade / Juvenile literature Nutrition / Juvenile literature Junk food Advertising / Food Food industry and trade Nutrition Food Industry Advertising / Food fast Food industry and trade fast Nutrition fast Kind (DE-588)4030550-8 gnd Fast Food (DE-588)4153776-2 gnd Beeinflussung (DE-588)4005203-5 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4030550-8 (DE-588)4153776-2 (DE-588)4005203-5 (DE-588)4037589-4 (DE-588)4163854-2 (DE-588)4028933-3 |
| title | Eat this! how fast-food marketing gets you to buy junk (and how to fight back) |
| title_auth | Eat this! how fast-food marketing gets you to buy junk (and how to fight back) |
| title_exact_search | Eat this! how fast-food marketing gets you to buy junk (and how to fight back) |
| title_exact_search_txtP | Eat this! how fast-food marketing gets you to buy junk (and how to fight back) |
| title_full | Eat this! how fast-food marketing gets you to buy junk (and how to fight back) Andrea Curtis ; illustration by Peggy Collins |
| title_fullStr | Eat this! how fast-food marketing gets you to buy junk (and how to fight back) Andrea Curtis ; illustration by Peggy Collins |
| title_full_unstemmed | Eat this! how fast-food marketing gets you to buy junk (and how to fight back) Andrea Curtis ; illustration by Peggy Collins |
| title_short | Eat this! |
| title_sort | eat this how fast food marketing gets you to buy junk and how to fight back |
| title_sub | how fast-food marketing gets you to buy junk (and how to fight back) |
| topic | Junk food / Marketing / Juvenile literature Junk food / Health aspects / Juvenile literature Advertising / Food / Juvenile literature Food industry and trade / Juvenile literature Nutrition / Juvenile literature Junk food Advertising / Food Food industry and trade Nutrition Food Industry Advertising / Food fast Food industry and trade fast Nutrition fast Kind (DE-588)4030550-8 gnd Fast Food (DE-588)4153776-2 gnd Beeinflussung (DE-588)4005203-5 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Junk food / Marketing / Juvenile literature Junk food / Health aspects / Juvenile literature Advertising / Food / Juvenile literature Food industry and trade / Juvenile literature Nutrition / Juvenile literature Junk food Advertising / Food Food industry and trade Nutrition Food Industry Kind Fast Food Beeinflussung Marketing Kindersachbuch Jugendsachbuch |
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