Insights, innovation, and analytics for optimal customer engagement:
Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagemen...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global, Publisher of Timely Knowledge
[2021]
|
| Schriftenreihe: | A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source |
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-573 DE-898 DE-1049 DE-91 DE-706 DE-83 Volltext |
| Zusammenfassung: | Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services.Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field |
| Beschreibung: | 1 Online-Ressource (xx, 334 Seiten) Illustrationen |
| ISBN: | 1799839206 9781799839200 |
| ISSN: | 2327-5529 |
| DOI: | 10.4018/978-1-7998-3919-4 |
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| index_date | 2024-07-03T17:01:02Z |
| indexdate | 2024-07-20T06:38:31Z |
| institution | BVB |
| isbn | 1799839206 9781799839200 |
| issn | 2327-5529 |
| language | English |
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| oclc_num | 1249681528 |
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| series2 | A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source |
| spelling | Insights, innovation, and analytics for optimal customer engagement Shyamala Nagaraj (Woxsen University, India) Hershey PA, USA IGI Global, Publisher of Timely Knowledge [2021] © 2021 1 Online-Ressource (xx, 334 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 2327-5529 Premier reference source Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services.Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Beziehungsmarketing (DE-588)4789127-0 s Markenpolitik (DE-588)4144679-3 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Nagaraj, Shyamala 1949- (DE-588)124074952 edt Erscheint auch als Druck-Ausgabe 978-1-7998-3919-4 Erscheint auch als Druck-Ausgabe 1-7998-3919-2 Erscheint auch als Druck-Ausgabe, Softcover 978-1-7998-6864-4 https://doi.org/10.4018/978-1-7998-3919-4 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Insights, innovation, and analytics for optimal customer engagement Beziehungsmarketing (DE-588)4789127-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4789127-0 (DE-588)4062644-1 (DE-588)4144679-3 (DE-588)4143413-4 |
| title | Insights, innovation, and analytics for optimal customer engagement |
| title_auth | Insights, innovation, and analytics for optimal customer engagement |
| title_exact_search | Insights, innovation, and analytics for optimal customer engagement |
| title_exact_search_txtP | Insights, innovation, and analytics for optimal customer engagement |
| title_full | Insights, innovation, and analytics for optimal customer engagement Shyamala Nagaraj (Woxsen University, India) |
| title_fullStr | Insights, innovation, and analytics for optimal customer engagement Shyamala Nagaraj (Woxsen University, India) |
| title_full_unstemmed | Insights, innovation, and analytics for optimal customer engagement Shyamala Nagaraj (Woxsen University, India) |
| title_short | Insights, innovation, and analytics for optimal customer engagement |
| title_sort | insights innovation and analytics for optimal customer engagement |
| topic | Beziehungsmarketing (DE-588)4789127-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Beziehungsmarketing Verbraucherverhalten Markenpolitik Aufsatzsammlung |
| url | https://doi.org/10.4018/978-1-7998-3919-4 |
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