În căutarea glonţului de Argint: marketingul electoral în România
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| Format: | Buch |
| Sprache: | Romanian |
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Bucureşti
Editura Tritonic
2020
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| Schriftenreihe: | Comunicare media
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| Online-Zugang: | Inhaltsverzeichnis Literaturverzeichnis |
| Beschreibung: | 409 Seiten Diagramme |
| ISBN: | 9786067494938 |
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Datensatz im Suchindex
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| adam_text | Cuprins Cuvânt înainte..................................................................................9 Capitolul i Elemente de Teoria Marketingului Politic.....................................15 1.1 Introducere: Realitatea Marketingului Politic............. 15 1.2. Ce este Marketingul Politic? O varietate de definiţii...23 1.2.1. Criterii de definire a Marketingului Politic.................23 1.2.2. Marketing Politic versus discipline conexe.............. .33 1.3. Funcţiile marketingului politic şi piaţa/pieţele politice..........................................................................A3 1.3.1. Funcţiile unei teorii a marketingului politic.............. A3 1.3.2. Funcţiile generice ale managementului de marketing politic......................................................... A4 1.3.3. Instrumente ale managementului de marketing politic............................................................................ 51 1.3.4. Părţile interesate (stakeholderі) de marketing politic. .53 1.4. Modelarea procesului de Marketing Politic................ 58 14.1. Primele modele de marketing politic................ 58 1.4.2. Modelul Newman (1994,1999)......................................71 Capitolul շ Marketing Electoral...................... · ■ · ........... ............................... 101 21. 2.2. 2.3. Introducere-................................................................... 101 Campania electorală....................................................106 Elemente de legislaţie referitoare la organizarea campaniilor electorale........................ .110 2-4.
Tipologia campaniilor electorale................... 113 2.4.1. Campaniile electorale funcţie de destinaţia lor.......... 114 2.4.1.1. Campania electorală pentru alegerile locale............... 114
2.4.1.2. Campania electorală pentru alegerile parlamentare.. .121 2.4.1.3. Campania electorală pentru alegerile prezidenţiale... .125 2.4.1.4. Campania electorală pentru alegerile europarla mentare.....................................................................,129 2.4.1.5. Campania pentru referendum...................................134 2.4.2. Campaniile electorale funcţie de momentul la care au loc alegerile.................................................... 143 2.4.3. Campaniile electorale funcţie de beneficiarul lor...... 146 2.4. Յ.1. Campaniile electorale individuale - pentru votul uninominal.................................................................146 2.4.3.2. Campaniile electorale colective - pentru votul pe liste..............................................................................173 2.4.4. Campaniile electorale funcţie de situarea partidelor sau a candidaţilor în momentul scrutinului...................................................................188 2.4.4.1. Campania electorală a partidelor sau candidaţilor de la putere...................................................................190 2.4.4.2. Campania electorală a candidaţilor şi apartidelor din opoziţie........................................ ......................... 199 2.5. Managementul resurselor într-o campanie electorală.....................................................................204 2.5.1. Resursele de timp........................................................ .204 2.5.2. Resursele financiare.................................................... 208 2.5.3. Resursele
umane........................................................ .215 2.5.4. Resursele electorale.................................................... .220 2.6. Structura unei campanii electorale............................223 2.6.1. Evaluarea contextului - „de cese comunică”...............224 2.6.2. Ritmul campaniei -„când se comunică”......................231 2.6.3. Publicul ţintă - cui se comunică..................................239 2.6.4. Construcţia de mesaj - ce se comunică...................... 246 2.6.5. Diseminarea mesajului electoral -cum se comunică.. .260 2.6.5.1. Campania de afişaj........................................................261 2.6.5.2. Campania pe televiziune..............................................264 2.6.5.3. Evenimentele electorale..............................................282 2.6.5.4. Materialele tipărite...................................................... .284 2.6.5.5. Campania on-line’՜......................................................֊287 2.6.5.6. Sloganul.........................................................................
2.7. 2.8. Axele comunicării electorale......................................303 Echipa de campanie................................................... 313 Capitolul 3. Campania negativă.........................................................................323 3.1. 3.2. Propaganda politică....................................................323 Anul 1990 şi consecinţele sale..................................... 342 Capitolul 4. Evoluţii în Practicile de Marketing Politic................................... 363 4.1. 4.2. Marketing politic şi Etică: Probleme etice asociate cu marketingul politic.......................................... ,.. .363 Marketing Politic: Implicaţii pentru Democraţie..... 371 Referinţe Bibliografice.................................................................. 383
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Cuprins Cuvânt înainte.9 Capitolul i Elemente de Teoria Marketingului Politic.15 1.1 Introducere: Realitatea Marketingului Politic. 15 1.2. Ce este Marketingul Politic? O varietate de definiţii.23 1.2.1. Criterii de definire a Marketingului Politic.23 1.2.2. Marketing Politic versus discipline conexe. .33 1.3. Funcţiile marketingului politic şi piaţa/pieţele politice.A3 1.3.1. Funcţiile unei teorii a marketingului politic. A3 1.3.2. Funcţiile generice ale managementului de marketing politic. A4 1.3.3. Instrumente ale managementului de marketing politic. 51 1.3.4. Părţile interesate (stakeholderі) de marketing politic. .53 1.4. Modelarea procesului de Marketing Politic. 58 14.1. Primele modele de marketing politic. 58 1.4.2. Modelul Newman (1994,1999).71 Capitolul շ Marketing Electoral. · ■ · . . 101 21. 2.2. 2.3. Introducere-. 101 Campania electorală.106 Elemente de legislaţie referitoare la organizarea campaniilor electorale. .110 2-4.
Tipologia campaniilor electorale. 113 2.4.1. Campaniile electorale funcţie de destinaţia lor. 114 2.4.1.1. Campania electorală pentru alegerile locale. 114
2.4.1.2. Campania electorală pentru alegerile parlamentare. .121 2.4.1.3. Campania electorală pentru alegerile prezidenţiale. .125 2.4.1.4. Campania electorală pentru alegerile europarla mentare.,129 2.4.1.5. Campania pentru referendum.134 2.4.2. Campaniile electorale funcţie de momentul la care au loc alegerile. 143 2.4.3. Campaniile electorale funcţie de beneficiarul lor. 146 2.4. Յ.1. Campaniile electorale individuale - pentru votul uninominal.146 2.4.3.2. Campaniile electorale colective - pentru votul pe liste.173 2.4.4. Campaniile electorale funcţie de situarea partidelor sau a candidaţilor în momentul scrutinului.188 2.4.4.1. Campania electorală a partidelor sau candidaţilor de la putere.190 2.4.4.2. Campania electorală a candidaţilor şi apartidelor din opoziţie. . 199 2.5. Managementul resurselor într-o campanie electorală.204 2.5.1. Resursele de timp. .204 2.5.2. Resursele financiare. 208 2.5.3. Resursele
umane. .215 2.5.4. Resursele electorale. .220 2.6. Structura unei campanii electorale.223 2.6.1. Evaluarea contextului - „de cese comunică”.224 2.6.2. Ritmul campaniei -„când se comunică”.231 2.6.3. Publicul ţintă - cui se comunică.239 2.6.4. Construcţia de mesaj - ce se comunică. 246 2.6.5. Diseminarea mesajului electoral -cum se comunică. .260 2.6.5.1. Campania de afişaj.261 2.6.5.2. Campania pe televiziune.264 2.6.5.3. Evenimentele electorale.282 2.6.5.4. Materialele tipărite. .284 2.6.5.5. Campania on-line’՜.֊287 2.6.5.6. Sloganul.
2.7. 2.8. Axele comunicării electorale.303 Echipa de campanie. 313 Capitolul 3. Campania negativă.323 3.1. 3.2. Propaganda politică.323 Anul 1990 şi consecinţele sale. 342 Capitolul 4. Evoluţii în Practicile de Marketing Politic. 363 4.1. 4.2. Marketing politic şi Etică: Probleme etice asociate cu marketingul politic. ,. .363 Marketing Politic: Implicaţii pentru Democraţie. 371 Referinţe Bibliografice. 383
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| title | În căutarea glonţului de Argint marketingul electoral în România |
| title_auth | În căutarea glonţului de Argint marketingul electoral în România |
| title_exact_search | În căutarea glonţului de Argint marketingul electoral în România |
| title_exact_search_txtP | În căutarea glonţului de Argint marketingul electoral în România |
| title_full | În căutarea glonţului de Argint marketingul electoral în România Bogdan Teodorescu, Nicolae-Sorin Drăgan |
| title_fullStr | În căutarea glonţului de Argint marketingul electoral în România Bogdan Teodorescu, Nicolae-Sorin Drăgan |
| title_full_unstemmed | În căutarea glonţului de Argint marketingul electoral în România Bogdan Teodorescu, Nicolae-Sorin Drăgan |
| title_short | În căutarea glonţului de Argint |
| title_sort | in cautarea glontului de argint marketingul electoral in romania |
| title_sub | marketingul electoral în România |
| topic | Wahlkampf (DE-588)4064292-6 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Wahlkampf Marketing Wahlen Rumänien |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032623574&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032623574&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT teodorescubogdan incautareaglontuluideargintmarketingulelectoralinromania AT dragannicolaesorin incautareaglontuluideargintmarketingulelectoralinromania |