APA-Zitierstil (7. Ausg.)

Malhotra, N. K., & Agarwal, J. (2021). Customer relationship marketing: Theoretical and managerial perspectives. World Scientific.

Chicago-Zitierstil (17. Ausg.)

Malhotra, Naresh K., und James Agarwal. Customer Relationship Marketing: Theoretical and Managerial Perspectives. New Jersey ; London ; Singapore: World Scientific, 2021.

MLA-Zitierstil (9. Ausg.)

Malhotra, Naresh K., und James Agarwal. Customer Relationship Marketing: Theoretical and Managerial Perspectives. World Scientific, 2021.