Strategic brand management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
[Chicago, Ill.]
Cerebellum Press
January 2020
|
| Ausgabe: | Third edition |
| Schlagworte: | |
| Beschreibung: | VI, 258 Seiten Illustrationen, Diagramme 24 cm |
| ISBN: | 193657263X 9781936572632 9781936572625 |
Internformat
MARC
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| 020 | |a 9781936572632 |c Print, hbk |9 978-1-936572-63-2 | ||
| 020 | |a 9781936572625 |c Print, paperback |9 978-1-936572-62-5 | ||
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| 100 | 1 | |a Chernev, Alexander |e Verfasser |0 (DE-588)1050942035 |4 aut | |
| 245 | 1 | 0 | |a Strategic brand management |c Alexander Chernev |
| 250 | |a Third edition | ||
| 264 | 1 | |a [Chicago, Ill.] |b Cerebellum Press |c January 2020 | |
| 300 | |a VI, 258 Seiten |b Illustrationen, Diagramme |c 24 cm | ||
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| 650 | 4 | |a Product management | |
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Strategic planning | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032622264 | ||
Datensatz im Suchindex
| _version_ | 1804182336644841472 |
|---|---|
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| author_GND | (DE-588)1050942035 |
| author_facet | Chernev, Alexander |
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| building | Verbundindex |
| bvnumber | BV047217581 |
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| ctrlnum | (OCoLC)1256426168 (DE-599)BVBBV047217581 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Third edition |
| format | Book |
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| id | DE-604.BV047217581 |
| illustrated | Illustrated |
| index_date | 2024-07-03T16:56:16Z |
| indexdate | 2024-07-10T09:05:56Z |
| institution | BVB |
| isbn | 193657263X 9781936572632 9781936572625 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032622264 |
| oclc_num | 1256426168 |
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| owner | DE-1049 |
| owner_facet | DE-1049 |
| physical | VI, 258 Seiten Illustrationen, Diagramme 24 cm |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Cerebellum Press |
| record_format | marc |
| spelling | Chernev, Alexander Verfasser (DE-588)1050942035 aut Strategic brand management Alexander Chernev Third edition [Chicago, Ill.] Cerebellum Press January 2020 VI, 258 Seiten Illustrationen, Diagramme 24 cm txt rdacontent n rdamedia nc rdacarrier Product management Brand name products Strategic planning |
| spellingShingle | Chernev, Alexander Strategic brand management Product management Brand name products Strategic planning |
| title | Strategic brand management |
| title_auth | Strategic brand management |
| title_exact_search | Strategic brand management |
| title_exact_search_txtP | Strategic brand management |
| title_full | Strategic brand management Alexander Chernev |
| title_fullStr | Strategic brand management Alexander Chernev |
| title_full_unstemmed | Strategic brand management Alexander Chernev |
| title_short | Strategic brand management |
| title_sort | strategic brand management |
| topic | Product management Brand name products Strategic planning |
| topic_facet | Product management Brand name products Strategic planning |
| work_keys_str_mv | AT chernevalexander strategicbrandmanagement |