"It is designed to be accessible and readable. The book emphasises the need to view innovation as a management process. We need to recognise that change is at the heart of it. And that change is caused by decisions that people make. The framework in Chapter 1 (Figure 1.9) attempts to capture th...

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Bibliographic Details

Main Author:	Trott, Paul (Author)
Format:	Book
Language:	English
Published:	Harlow, England Pearson 2021
Edition:	Seventh edition
Subjects:	Technological innovations / Management Industrial management Product management Produktentwicklung Innovationsmanagement
Summary:	"It is designed to be accessible and readable. The book emphasises the need to view innovation as a management process. We need to recognise that change is at the heart of it. And that change is caused by decisions that people make. The framework in Chapter 1 (Figure 1.9) attempts to capture the iterative nature of the network processes in innovation and represents this in the form of an endless innovation circle with interconnected cycles. This circular concept helps to show how the firm gathers information over time, how it uses technical and societal knowledge, and how it develops an attractive proposition. This is achieved through developing linkages and partnerships with those having the necessary capabilities"
Item Description:	Revised edition of the author's Innovation management and new product development, 2017. - Enthält Literaturangaben und Index
Physical Description:	xxi, 546 Seiten Illustrationen, Diagramme
ISBN:	9781292251523